470e68f36fa6a4ee0d5185aea15879ec.ppt
- Количество слайдов: 37
System for Increasing Net Profits Without Increasing Marketing Budgets NPQ Business Portal The Social Media Solution for SMEs Web 2. 0 Sales & Marketing Office e-Marketing Specialist Training 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Content l NBP Marketing Position l Overt Benefit l Reasons to Believe l Dramatic Difference l Building Your e. MS Business l l NBP Sales Process l l l Where to find prospects How to get an appointment How to make presentation Overcoming objections Getting referrals Keeping the client for life 2010 Net. Profit. Quest Pte Ltd. All rights reserved. Understanding the e. MS incentives plan Why become e. MS/ key incentives and benefits How to build your team and your Money Making Machine
System for Increasing Net Profits Without Increasing Marketing Budgets NPQ & You: Who’s the Boss? REVENUE Cost of Goods General Selling & Admin Expenses e. MS Commissions Tax Net Profit to NPQ 2010 Net. Profit. Quest Pte Ltd. All rights reserved. 100 15 25 45 5 ?
System for Increasing Net Profits Without Increasing Marketing Budgets Overt Benefit We help businesses set up an Online Sales and Marketing Office that generates enquiries from 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Real Reasons to Believe l l l High Visibility Targeted Visitors Qualified Enquiries 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
FACT: 95% of clients ranked st Page Google 1 System for Increasing Net Profits Without Increasing Marketing Budgets 75% of clients ranked #1 IN GOOGLE 2010 Net. Profit. Quest Pte Ltd. All rights reserved. **As of 24 Sep 2010
FACT: NPQ Delivers System for Increasing Net Profits Without Increasing Marketing Budgets 13. 3 TIMES More Visitors Source: http: //www. yps. com. sg/pdf/yp-fy 07 -results-presentation 2. pdf http: //advertising. insing. com/ http: //www. streetdirectory. com/advertise. php yellowpages. com. sg Insing. com streetdirectory. com NPQ Business Portal Visitors/Month 776, 065 1, 300, 000 2, 000 10, 706 No. of Business Listings 150, 000 159, 095 62 Visitors/Listing/Month 5 9 13 173 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
FACT: NPQ Delivers System for Increasing Net Profits Without Increasing Marketing Budgets QUALIFIED ENQUIRIES 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Dramatic Difference ONE CLIENT Per Product Category Per Location GUARANTEED VISIBILITY in First 3 Pages of Google within 30 days ONE & ONLY Marketing Solution that Gets Targeted Enquiries from 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets NBP Market Positioning l NOT a Directory l l NOT Website Designer l l Only 1 client per product category per location Website designer don’t generate enquiries. We do. NOT SEO Consultant l l SEO consultant only covers search engines We cover Google, Facebook and Youtube l Don’t over-emphasize “Guaranteed first 3 pages in Google” 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets NBP Marketing Positioning We help businesses set up an Online Sales and Marketing Office that generates enquiries from 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets NBP Sales Process l l l Get a 30 minutes appointment with the Decision maker Build rapport Find out his business and tell him yours l l l l We help businesses setup an online sales and marketing office, that generates enquiries from Google, Facebook and Youtube. Confirm that getting more enquiries is his primary goal Do the NPQ presentation Ask for questions Overcome objections Ask for decision; emphasizing exclusivity hence scarcity Process the sale 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Where to Find Prospects l l l Target Market: Business owners Where do they go? Who else do they do business with? Where do you find the database? Where do you find people who has such database? Who has the SAME target market but selling DIFFERENT products & services? 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Where to Find Prospects l l l Accounting firm l Company secretarial firms l Office suppliers l Advertising firms l Business associations l Sports/Golf clubs l 2010 Net. Profit. Quest Pte Ltd. All rights reserved. Business Directories Newspaper advertising Classified ads Google search Advertising leaflets Anywhere you find advertisements!
System for Increasing Net Profits Without Increasing Marketing Budgets Marketing and Getting leads l Email preview invitation link to all database l l Make your business known in your community l l l Follow up with phone calls Join clubs Attend networking sessions Tell more people what you do and ask if they know anyone who needs help Use social media marketing: Facebook, Linkedin etc Presentation 1 -on-1 or send people to company’s presentations 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets How to Get an Appointment l l Full time; Make 15 calls a day EVERY DAY. Part (HALF) Time: Make 4 Calls EVERY DAY “ My name is XXXX and I am calling from Net. Profit. Quest. We help businesses setup an online sales and marketing office, that generates enquiries from Google, Facebook and Youtube. I would like to make a 30 minutes appointment to discuss how we can work with your company to get more customers. Would Friday 3 pm be ok with you or Monday 2 pm? ” Possible answers? 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets How to Get Pass the Secretary l l Speak confidently. Imagine that you are very important person and that if she don’t let you speak to the boss, she will get into trouble. But don’t be arrogant 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Preparing for the Presentation l Google Keywords Tool l https: //adwords. google. com/select/Keyword. Tool. External l Demonstrate that prospects are searching for client’s business Demonstrate the competitors are found in Google l l Website Grader l l http: //websitegrader. com/ Measures the marketing effectiveness of client’s website based on 50 variables 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Preparing for the Presentation l Download and print out l l NPQ Biz Portal Order Form Business Information Sheet 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Doing the Presentation l l Keep it to within 30 minutes Stop periodically l l To ask questions To ask for questions To check for agreement/understanding Stop presenting if he gets distracted 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Doing the Presentation l l Use Google Keyword Tool Demo existing NPQ Clients l l Found in Google Posting updates and testimonials Facebook viral comments Show sample enquiries 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Common Objections l l l l Too expensive Later…Think about it… Need to check with others Already got website My sister can do this My business don’t need to get online Why not guarantee 1 st page Google? Can guarantee enquiries or sales or not? 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Processing Order: See NPQBP Quickstart Guide l Process Payment (cheque or online credit card) l l Fill up “NPQ Biz Portal Order Form” l l l Client to fill in order details e. MS remember to write down e. MS ID! Fill up “Business Information Sheet” l l Online Credit Card http: //payment. netprofitquest. com e. MS to record down information about the client’s business Collect client’s photos, brochures etc 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Submitting Order: See NPQBP Quickstart Guide l l Submit to NPQ via email or by hand to office Submit order online by logging in to Affiliate Centre 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Coordinating the Implementation l Support Emails l l l e. MS Issues: emssupport@netprofitquest. com NBP Issues: nbpsupport@netprofitquest. com Got a Question? l l Community: www. netprofitquest. net FB Group: NPQ e-Marketing Specialists http: //www. facebook. com/groups/npqems/ 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Follow Through When Portal Goes Online l l l 1 session with client on how to post updates and testimonials Help clients to post if client is technically challenged Monitor enquiries for clients Happy Client = Renewals 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Keeping the Client for Life l l l Build relationship Do more than the minimum Understand his business and his challenges Get him to be active in the SMEC club Keep in touch: send him stuff Give him referrals 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Getting Referrals l l BEST WAY TO GROW THE BUSINESS Just Ask l l l l Establish satisfaction Ask for help Get agreement Ask for contacts: emphasize that you would not be bothersome Get it on-the-spot if possible Call the contact Call back referrer to let him know what happen (and ask for more contacts) 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Target Part (half) Time; l Make 24 calls a week l Get 5 appointments l Make 5 sales a month l Total income: USD 3, 000 Full Time l Make 75 calls a week l Get 12 appointments l Make 10 sales a month l Total income: USD 6, 000 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets How to build a Money Making Machine l l The focus in the next one year target is to build a significant client base; If you built a 100 clients ONLY……. . you make USD 60, 000 Next year built another 100 ……. you make another USD 60, 000 on top of last years USD 60 k If you retire after that YOU continue to make USD 120, 000 for a long time 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets 5 REASONS 1. 2. 3. 4. 5. YOU are riding a trend It is a blue ocean product It comes with a guarantee It has a “buy now” factor You are building long term income 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets How to build a Team l Recruiting l l Building l l Talk to one person a day; make a new friend every day Get to connect with a business owner…if not get him to be a NPQ e. MS Look for people who wants to make money the smart way. Coach them through doing joint presentations Help them to make money as soon as possible Get them to training or train them yourself Maintaining l l l Organise some joint marketing activities together Help him to recruit others Have periodic reviews sessions to provide help and inputs 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Working as a TEAM l T. E. A. M. l l Together Everybody Achieve More A. B. C. l l l Alignment Believe Communications 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Alignment = Believe X Communications l l Alignment is the KEY to building a huge team We can increase Alignment by l l Increasing our Belief in NPQ business Increasing Communications within NPQ 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets 5 Core Values of NPQ Teamwork l l l Integrity Respect Gratitude Giving Open Blue 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets 5 Basic Rules of NPQ Teamwork l l l Any new ideas, first discuss with your team leader Do not pass negativity to your team Do not criticize fellow NPQ e. MS No financial tussle No relationship tussle 2010 Net. Profit. Quest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets Thank You! Resources: www. Net. Profit. Quest. com www. Net. Profit. Quest. net www. Face. Book. com/Net. Profit. Quest You. Tube. Net. Profit. Quest. com Twitter. Net. Profit. Quest. com 2010 Net. Profit. Quest Pte Ltd. All rights reserved.