Symphony - the new generation internet booking engine Jan Barták, Jarosław Łoziński 1 © 2009 Amadeus IT Group SA Riga 2 nd October 2009
Jan Jarek Marek Ondřej Petr Zdeněk 2 © 2009 Amadeus IT Group SA Symphony V 1 development team
© 2009 Amadeus IT Group SA Amadeus Symphony Results 3
SYMPHONY – current version » Master Pricer used for fixed dates » Flexibility – modular structure » Off-line requests for additional travel products (hotels, parking at the airport etc. ) processed by travel consultants » 4 Unique Selling Point +/- 7 day low fare search engine “On-line Pricer“ Continuous development – release No. 81 © 2009 Amadeus IT Group SA »
Special Offer Module It creates additional demand for air tickets, on-line booking of promotional fares © 2009 Amadeus IT Group SA » 5
Additional Revenues Generated by Symphony » Touch less electronic sales: » E-payment – paperless and fast payment method » Autoticketing robot – 24/7 opening hours Messaging and check my trip – interactive on-line communication with customers » Subagent networking – on-line sales consolidation through non. IATA travel agency network » 6 Non-air travel product and service integration – travel insurance integration completed © 2009 Amadeus IT Group SA »
Corporate profiles Customized on-line system for TA corporate customers » Login as a corporate member invokes » » application of Corporate ID for pricing » synchronization of auto elements (inserted into PNR) with associated 1 A traveler/corporate profile » credit card detection in associated 1 A traveler/corporate profile » 7 application of Corporate travel policy preferred cabin detection in associated 1 A traveler/corporate profile © 2009 Amadeus IT Group SA »
On-line dynamic packaging without limits: » Internet is widely used and considered as the efficient market place » 100% e-ticketing as of 1 st June 2008 » Paperless travel package shopping using e-payment and autoticketing 8 © 2009 Amadeus IT Group SA Beginning of the true automation era
SSQ generation of Symphony Three main pillars: Development driven by sales teams and customers STRONGER! » Unique air ticket pricing features supported by universal dynamic shopping basket concept SMARTER! » Effective project management and customer support QUICKER! 9 © 2009 Amadeus IT Group SA »
© 2009 Amadeus IT Group SA Symphony new generation - community concept 10
Community concept Close cooperation with markets using Symphony » » » User group meetings Collection of feedbacks from different TA segments Consulting services » » » Implementation and post implementation consulting activities Sharing of best practices Training and maintenance » On-site and on-line training for TAs » Up-to-date on-line documentation » Administration tools STRONGER 11 SMARTER QUICKER © 2009 Amadeus IT Group SA »
New Symphony features New pricing possibilities: Master Pricer Calendar » » Robotic tool based on Amadeus Central System delivering matrix of cheapest available offers with +/- 3 days flexibility Online Pricer with real-time fare quote analysis » » » No need to download fares with robotic tools. Communication with Amadeus System in real-time Unlimited number of city-pairs Low cost airlines content integration » LCC´s not present in Amadeus offered through E-travel connector. » LCC integration into Amadeus PNR through ghost segments. » A. I. R. transfer to mid/back office STRONGER 12 SMARTER QUICKER © 2009 Amadeus IT Group SA »
New Symphony features » Airline Special Pricer » » » Unique tool to promote the offer of the particular preferred airline Overview of airline’s offer in +/- 14 days Multi Pricer » offers given by On-line Pricer, » Master Pricer, Master Pricer Calendar, » LCC Pricer » displayed on one screen based on each TA configuration » Payment centre » payment for more products in one transaction » individual products can be paid in different time and by different payment methods » TASF STRONGER 13 SMARTER QUICKER © 2009 Amadeus IT Group SA »
New Symphony features » Universal shopping basket » » » Common checkout for different services booked Service fee can be paid for every service separately Hotel accommodation consolidation of hotel content sources(Amadeus, Go. Global) » data exchange between air and hotel modules » unified Amadeus PNR – single point of storage for hotel booking data © 2009 Amadeus IT Group SA » STRONGER 14 SMARTER QUICKER
15 © 2009 Amadeus IT Group SA
© 2009 Amadeus IT Group SA Filters – finding the right recommendation 16
© 2009 Amadeus IT Group SA Master Pricer calendar – grouping fares 17
© 2009 Amadeus IT Group SA Layers – flight selection on one page 18
© 2009 Amadeus IT Group SA On-line hotel offer display 19
Dynamic shopping basket Additional non-air products » » Travel insurance » Destination content » » Go parking – low budget car park at Prague airport TASF – travel agency service fee Web services modification » Symphony WS are not strictly linked to air tickets any more » Possibility to process many requirements asynchronously – no need to wait for time demanding operations before displaying the result » More operations can be processed at the same time STRONGER 20 SMARTER QUICKER © 2009 Amadeus IT Group SA »
© 2009 Amadeus IT Group SA Dynamic shopping basket 21
22 © 2009 Amadeus IT Group SA
Autoticketing module Full automation of the booking process » 24/7 operation » Integrated with agency’s queue system » Full control over PNR flow » PNR content filter » automatic ticketing for specified PNRs » protection from misuse by validating carrier » by departure city » by FOP » etc… STRONGER 23 SMARTER QUICKER © 2009 Amadeus IT Group SA »
New Customer Support structure » » » Transparent help desk problem tracking and reporting system 24/7 technical help desk On-line and remote administration tool – access for ACOs and TA administrator Project management for new implementations and changes Comprehensive documentation available on-line © 2009 Amadeus IT Group SA http: //doc. symphony. cz STRONGER 24 SMARTER QUICKER
New Customer Support structure SMARTER STRONGER © 2009 Amadeus IT Group SA QUICKER 25
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© 2009 Amadeus IT Group SA New Symphony administration tool 27
Migration process » » » Project driven process coordinated by ACO CZ Market specific settings – translations, configuration, features Presentations to travel agencies Training for the new administration tool for Amadeus Latvia and the demo site creation Resource planning and creation of the time schedule for TA migrations Migration of the TA application » Transfer of existing configuration from current version » Test environment set up » Acceptance document sign-off » Successful launch into production mode STRONGER 28 SMARTER QUICKER © 2009 Amadeus IT Group SA »
Y 29 O U © 2009 Amadeus IT Group SA Thank
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