SWOT analysis The Sixth Team Sabrina, Melody, Tim, Claire
Product : Cosmetic with plastic effect The Main Consumer: Female Strengths: 1. Our employees are silver- tongued that conduce to sale. n 2. Material sources are natural, getting materials from company’s grass land, and we have product guarantee. n 3. Our employees use the product and the effect is very good. The good effect can prove our product is excellent. n
4. The network order, provides convenient and the immediate service. n 5. Use environmental protection packing, n 6. Put reply mail with is to see the consumers’ need and we will do the modest improvement, lets a product better. n 7. Deliver goods consumers order to them wherever they are, even far north. n
Weakness: 1. There is a poor choice and function of product. n 2. The product of cost is too high. (Because material sources are natural and get materials from company’s grass land. ) n 3. One employee has to do many things. (Because we want to cut cost. ) n
Enterprise‘s External Opportunity Analysis ----企業外部機會分析---n The occupation rate of market is very high---Our toiletry products are all brand-new and popular in female customers. At beginning, our products are primary commodity and peculiar. n Internationalized products---Even you are in oversea place , we will hire the special delivery company supplying whatever products you want.
n The range of consumption age is indiscriminate-It can not be overemphasized the advantages of our products. No matter where you are and what the age you are; altogether , you can use our products that match your needs or your wants. n The trend of the face-lifting the are in vogue---Office ladies usually use their break beautifying or face-lifting the bodies or appearances. Face-lifting hasn’t been a penalty in nowadays. our products catch up the trend that would be impressing news.
n The good imagery of the brand the high famous name of company can be builded---Using our toiletry products, customers will believe in our company. Our company not only supplies the services after saling the goods , but also accepts the complains from our customers. And, we will improve our products until no complaining.
Enterprise‘s External Threat Analysis ---企業外部威脅分析---- n n Easy to be imitated ---At beginning , we may have advantages of the art and the great imagination. With time passing, our company may not the biggest occupation rate of the market. Because, we will face the competition of other competitors sharing our market or copying our idea. Easy to be replaced by other lower price cosmetic companies---We know the same products , appealing clients is the lower price.
n n The face-lifting surgeries are easy to achieve the needs---Although, we supply the cosmetics which have the effects of face-lifting. But, we know the fact, our domestics effects are not abiding. So, if someone wants the permanent effect, she or he will choose the way—real “face-lifting. ” Disasters and incidents---Our fodder are all nature. If some incidents happen, we will be cut off our resources making of our products. Either we don’t have our own profits, or customers will use other products replacing us.
S. W. O. T Strength Weakness Opportunity S. O W. O Threat S. T W. T
S. O Max-Max The staff has good sale ability and makes the raw materials by oneself. Highly occupation rate of Market n The staff try out the product in person and the result is good Let the corporate image be good promote the brand celebrity. n
W. O Min- Max The disposition of products doesn’t complete enough yet. It’s difficult to expand the international market. n Because the high cost, the products image is high-price cosmetology products. High expense race group. n
S. T Max- Min Environmental protection packing result in high cost. The lower-cost firm might replace it. n The service of dwelling matches and Internet. Easy to be imitated n
W. T n n Min-Min High cost + Easily is imitated. The disposition of products doesn’t complete enough yet + the plastic surgery progress day by day. n n Because of high cost Easy to be replace of lower-cost product. The disaster affect the production of raw material
Corresponding scheme 1: n n Because the product specification has not been complete, march into the international market more difficult to totally expand 因為產品規格未齊全， 進軍國際市場比較難 完全擴展 n n Corresponding scheme: The products need pluralism even more , accord with customer's demand even more 對應方案：產品更需 多元化、更符合顧客 需求
Corresponding scheme 2: n n The environmental protection package raises the cost, make us easy to be replaced by the manufacturer with low costs 環保包裝提高成本， 使我們易被成本低的 廠商取代 n n Corresponding scheme: Seek to support in the government unit and environmental protection unit 對應方案：尋求政府 單位及環保單位支持
Corresponding scheme 3: n n With high costs and easy to be imitated 成本高且易被模仿 n n Corresponding scheme: Products innovation and upgrading 對應方案：產品創新 及升級
Corresponding scheme 4: n n The product specification fails to be complete and plastic operation progress day by day 產品規格未能齊全且 整形手術日益進步 n n Corresponding scheme: Development in pluralism of the products , according with customer's demand even more 對應方案：產品多元 化發展、更符合顧客 需求
Corresponding scheme 5: n n Cost too high, so cost product easy to replace us low yield have relatively 成本過高，故成本較 低產品易取代我們 n n Corresponding scheme: If unable to lower costs, then develop to more exquisite , more perfect products image 對應方案：若無法降 低成本，那就往更精 緻、更完美的產品形 象發展
Corresponding scheme 6: n n It is easy to be imitated that the residence is worthy of getting to the office and network service 宅配到府和網路服務 易被模仿 n n Corresponding scheme: Improve and serve the efficiency and quality 對應方案：提高服務 效率及品質
Corresponding scheme 7: n n Natural disaster, let the raw materials for production destroyed the products difficultly with production 天災，讓生產原料被 破壞則產品難以生產 n n Corresponding scheme: Seek substitutability raw materials, expand the source of the products 對應方案：尋求替代 性原料，擴大產品來 源
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