SWOC Analysis employment Pre and Post NHM

SWOC Analysis employment

Pre and Post NHM Trends – Crop Wise Pre-NHM Scenario Sl. No. 1 Crop Mango Area (Ha. ) 391896 Post - NHM Scenario Production Productivity Area Upto Production Productivity (M. T/Ha. ) 2007 -08 (M. T/Ha. ) (Lakh M. Tons) (Ha. ) 31. 35 8 483480 41. 58 (Estimated) 8. 6 13. 5 2 Sweet Orange 109316 14. 21 13 194395 26. 24 (Estimated) 3 Banana 53465 12. 3 23 75177 26. 31 35 4 Sapota 13973 1. 38 9. 87 18731 1. 87 10 5 Acid Lime 50791 6. 6 13 58866 8. 83 15 6 Pomegranate 5761 0. 48 8. 3 5700 0. 57 10 0. 68 80 7 Cashew 150352 0. 75 0. 5 166163 1. 13 (Estimated) 8 Papaya 11438 8. 75 76. 5 14945 11. 96

Pre-Post NHM Trends – Crop Wise

Vision and Strategy GSDP Contribution Self Sufficiency SHM Vision Post Harvest Export Revenues Increase the contribution of Horticulture sector from 5. 77 to 6. 0 through • Ssustained effort to increase production and productivity of marketable Horticultural produce Self sufficiency in vegetable production @ 15% increase in area and production. Reduce Post Harvest losses from the present 30 -35% to 25% through • Promotion of establishment of Post Harvest infrastructure • HRD of the growers & field staff • Tie-up between production clusters & Private players Enhance export revenues from Rs. 816 crores during 2008 -09 to Rs. 1000 crores by 2012. • Focus Produce – Mango Pulp, Spices (Chillies & Turmeric) Pomegranate, Banana and Cashew. Productivity increase in Focus Crops • Reducing the yield gap

Vision and Strategy (Contd. . . ) Crop Present productivity per Ha. (MTs) Maximum productivity per Ha. (MTs) Target productivity per Ha. (MTs) Mango 8. 6 12. 20 (Uttar Pradesh) 9. 00 Cashew 0. 68 1. 26 (Maharastra) 0. 75 Pomegranate 10. 00 11. 40 (Karnatka) 10. 80 Banana 35. 00 62. 00 (Maharastra) 40. 00 Vegetables 16. 80 30. 40 (Tamilnadu) 20. 00

3 Years - Road Map (2009 -2012) PRESENT AND PROJECTED AREA BY THE YEAR 2012 SL. No. COMPONENT PRESENT AREA 200809 (Ha. ) (Estimated) PROJECTED AREA (Ha. ) PROPOSED ADDITIONAL AREA (Ha. ) % OF INCREASE 1 FRESH FRUITS 935913 1059956 114043 12. 19 2 PLANTATION CROPS 385599 408258 22659 5. 88 3 VEGETABLES & TUBER CROPS 324522 373252 48730 15. 02 4 SPICES 303244 366190 62946 20. 76 5 FLOWERS 19450 21338 1888 9. 71

3 Years - Road Map (2009 -2012) Contd. . . Projected

3 Years - Road Map (2009 -2012)

ESTABLISHMENT OF NEW GARDENS/ AREA EXPANSION q 1, 45, 544 Ha. of additional area brought under Horticulture crops q Coverage of Small & Marginal farmers (68%) q Non-traditional areas. q Integration with Micro-irrigation (70%) q Convergence with NREGS (40%) q Crop diversification – Shifting from high risk crops to Horticulture crops. q Improved Plant / Seed Material (T. C. Banana, Turmeric, Papaya) q Perceptible increase in Productivity (Tons/ Ha. ) Sl. No. Crop Pre-NHM Scenario Post-NHM Scenario 1 Banana 23 35 2 Papaya 76. 5 80

Progress at a Glance

MODEL NURSERY – GOPANNAPALEM (W. GODAVARI) MANGO & CASHEW GRAFTS

MAJOR COMPONENTS OF STATE HORTICULTURE MISSION ESTABLISHMENT OF NEW GARDENS / AREA EXPANSION AND MAINTENANCE • Nagamotu Saibabu, Y. PALEM, PRAKASHAM (S. Orange) • Silarapu Raghavulu, Ayyaparajugudem, W. G. (Cocoa) • C. Saraswathi Dumpalagattu, KADAPA (Marigold)

AREA EXPANSION G. MOHAN REDDY NAGULAGUDA, W. G. (Mango) VENKATESHWARA RAO PEDAVEGI, W. G. (Cocoa) VAMSHI PRIYA, BEEMADOLU, W. G. (Sapota) P. Nagaraju Godisalapalli, ANANTHAPUR (Pomegranate)

ESTABLISHMENT OF NEW GARDENS / AREA EXPANSION Paramjyothi Ponnu Swamy MEDAK M. ESHWARYA NALLAGUNDUVARIPALLY, KADAPA K. RAJESHWAR REDDY, ICHODA, ADILABAD

REJUVENATION q Mango, Sweet Orange, Pomegranate & Cashew – Focus Crops. q Cluster approach. Minimum of 25 Ha. q Integrated package – GMP + IPM + INM. q Technical support through Technical Support Group. q Tribal areas – Focused approach q Demonstrative approach.

MANGO REJUVENATION / REPLACEMENT OF SENILE ORCHARDS HORTICULTURE OFFICER/ TSG - DEMONSTRATING THE TECHNOLOGY

CASHEW REJUVENATION – SEETAMPETA TRIBAL AREA OF SRIKAKULAM DISTRICTS HORTICULTURE OFFICER/ TSG - DEMONSTRATING THE TECHNOLOGY

ORGANIC FARMING q Cluster approach – through experienced NGOs. q Technical support – through TSG. q Concurrent evaluation – through third party. q Strengthening infrastructure for production of bio-inputs locally. q Market support – chillies by ITC and Bharat Exports – in Guntur Dist. , Cashew In Srikakulam - by Sreshta Exports

ORGANIC FARMING MODEL NURSERY, K. PATNEM, PRAKASHAM M. SHANKAR RAOTHOKAPALLY, PRAKASHAM P. SRI LAKSHMI MARKAPUR PRAKASHAM P. Adinarayanareddy, Singanamala, ATP J. SRINIVASA REDDYTHOKAPALLY, PRAKASHAM

ORGANIC FARMING - TRAINING PROGRAMMES KADAPA DISTRICTS

IPM Focus Crops q Mango, Sweet Orange, Cashew, Chillies, Vegetables. q Addressing problem / pests / diseases effecting quality & productivity. Sl. No. Crop Problems addressed 1 Mango Hoppers, Powderymildew, Anthrocnose, Micronutrient deficiency, 2 Sweet Orange Dry Root-rot, Mangu disease, Micronutrient deficiency 3 Cashew Stemborer, Tea Mosquito 4 Chillies Sucking pest complex 5 Vegetables Leaf spot, Leaf Curl, Die back q IPM /INM in Nalgonda Dist – Visible Impact in 2007 -08 q Locating bio control labs and plant health clinics in production clusters q Entering MOU with promoters for supplying inputs/delivery of services at reasonable prices

HUMAN RESOURCE DEVELOPMENT q Establishment of Regional Training Centers. q Preparing District wise training Calendar. q Empanelment of resource persons from reputed Institutes. q Exposure Visits. q Training Field Staff & Para Workers

REGIONAL HORTICULTURE TRAINING INSTITUTE FARMERS TRAINED AT RHTI, KADAPA.

ON FARM TRAINING CUM FIELD DEMONSTRATIONS PRAKASHAM DISTRICT

Exposure Visits – KADAPA FARMERS Exposure Visit to Hosur Dist. , Tamilnadu Exposure Visit to IIHR, Bangalore Exposure Visit to NRC Banana, Tiruchi, TN Exposure Visit to Agricultural University Navasari, GJ

POST HARVEST MANAGEMENT Ø Promoting PHM infrastructure in Production Clusters. Example: - Cold Storages in Chittoor, Kadapa, Anantapur & Guntur Districts. - Ripening Chambers in Kurnool & Kadapa - Banana Cluster Ø Entering MOU with promoter for delivery of services to growers at reasonable price Ø Organizing Exposure Visits to the farmer to PHM Infrastructure. Ø Farmers realizing better price for their produce by utilizing PHM Infrastructure. Eg; Banana farmers of Kurnool district are able to get better price for ripened fruit; chilly farmers of Guntur benefiting by storing Chillies when the market prices are low.

POST HARVEST MANAGEMENT HERITAGE COLD STORAGES – CHITTOOR DURGA COLD STORAGES - GUNTUR

INITIATIVES FOR THE LINKAGES BETWEEN PRODUCTION CLUSTERS & PRIVATE SECTOR q Encouraging formation of Growers Co-operatives for Focus Crops. q Market exposure given to the Co-operatives. q Interaction organized between bulk Traders & Growers in Production clusters – Banana, Papaya, Clusters in Kadapa and Ananthapur. q Adoption of Organic Farming – tie-up with exporters – - ITC & Bharat Exports - Organic Chillies in Guntur, - Shrestha Exports - Organic Clusters of Cashew & Mango in Srikakulam Dist. q Understanding with Safal Exchange for procurement of Banana in Kadapa. 3700 tons traded in 08 -09 q Buy backup with Cadburys for procurement of Cocoa. q Opening of Organic Outlets in Rythu Bazar for marketing of Organic Vegetables. q Direct Marketing facility for the Tribal’s in Paderu Dist to sell their Horticulture produce to consumers.

ACTION PLAN – 2009 -10

COMPONENT WISE ACTION PLAN – 2009 -10 SNO. 1 COMPONENTS MAJOR PHYSICAL TARGET PROPOSED Model Nurseries - Public PLANTATION INFRASTRUCTURE AND DEVELOPMENT (Nos. ) Small Nurseries (Private) Mango Sweet Orange 3 8. 00 61. 50 18, 325. 00 1, 935. 60 - 30, 633. 39 1, 950. 19 - 43, 253. 71 1, 764. 51 8, 600. 00 984. 10 301. 35 402. 75 3, 138. 00 311. 49 5 6, 000. 00 4, 275. 00 3 4 5 6 ESTABLISHMENT OF NEW GARDENS/ AREA EXPANSION (Ha. ) Banana 1105. 00 Papaya 2 1170. 00 MAINTENANCE OF THE GARDEN - III Year (Ha. ) MAINTENANCE OF THE GARDEN - II Year (Ha. ) Mango REJUVENATION (Ha. ) Citrus Cashew Green Houses PROTECTED CULTIVATION (Ha. ) Mulching Shade Nets Chillies/ Ginger 4, 000. 00 2, 000. 00 10. 4 220. 5 70. 45 3, 132. 00 Bio control lab (public) 7 TARGET PHYSICAL FINANCIAL (Rs. in Lakhs) (Ha. / Nos. ) IPM/ INM 2. 00 Bio control lab (private) 2. 00 Plant health clinic (private) 2. 00

SNO. COMPONENTS MAJOR PHYSICAL TARGET PROPOSED TARGET PHYSICAL (Ha. / Nos. ) FINANCIAL (Rs. In Lakhs) 11 12 CREATION OF WATER RESOURCES (No. ) POST HARVEST MANAGEMENT (No. ) DEVELOPMENT OF MARKET YARDS 1, 000. 00 4, 000. 00 Training of Farmers 44000 46, 536. 00 380. 60 2195 - - 500. 00 100. 00 48 10 22 Refer Van 10 HUMAN RESOURCE DEVELOPMENT (No. ) 9, 000. 00 Pack Houses Cold Storage Ripening chambers 9 ORGANIC FARMING 1000 Exposure Visits 8 Vermi Compost Units (No. ) O. F. - Fruits 4 1, 303. 00 1, 837. 38 2. 00 1, 043. 00 Drying Platforms (Turmeric/ Cocoa/ Chillies) Perishable Cargo facilities at Rajiv Gandhi International Airport - 1195 1 -

SNO. COMPONENTS Tractor Mounted Sprayers Onion Storage Structures 521. 63 110 Poly Dryers for Chillies 195, 256. 00 194050 FINANCIAL (Rs. In Lakhs) 632 Plastic Crates PHYSICAL (Ha. / Nos. ) 218 Imported Power-Weeder and Smart Cultivators 13 TARGET MAJOR PHYSICAL TARGET PROPOSED 23 INNOVATIVE SCHEMES (No. ) 14 - - 1. 00 13. 00 15 AWARENESS PROGRAMME - - 91. 00 163. 25 16 FRONTLINE DEMONSTRATION - PUBLIC MISSION MANAGEMENT - - Grand Total 763. 58 13, 232. 57

Action Plan 2009 -2010

SUPPLEMENTARY ACTION PLAN FOR 2009 -10 ABSTRACT Sl. No. Name of the Scheme Funds required (Rs. In Lakhs) 1. Rejuvenation – Citrus 750. 00 Lakhs 2. INM – Mango 100. 00 Lakhs 3. Farm Ponds 500. 00 Lakhs 4. Area Expansion – Cocoa 53. 00 Lakhs 5. Organic Farming Including Certification 400. 00 Lakhs Total : 1803. 00 Lakhs

SUPPLEMENTARY ACTION PLAN FOR 2009 -10 Rejuvenation – Citrus (Sweet Orange) INM – Mango • Existing area under cultivation – 1. 94 Lakh Ha. • Area covered so far under SHM – 16510 Ha. (7. 5%) • Major problems effecting productivity – Dry root rot, Mangu (Mites) and Micro nutrient deficiencies. • Proposed area in action plan 2009 -10 – 2000 Ha. • Additional target required – 7500 Ha. • Funds required for additional targets – Rs. 750. 00 Lakhs • To address the problem of decline in productivity & Quality due to Micro nutrient deficiencies i. e. Zinc, Boron, Manganese and Iron. • Proposed to implement in Chittoor District (2 nd largest Mango growing district in A. P. – Area Grown – 50000 Ha. ) where 80% area is having this problem. • Package recommended by the APHU. • Propose to cover 10, 000 Ha. • Funds required – Rs. 100. 00 Lakhs Farm Ponds Organic Farming • • • Under Implementation in 7 districts only where shortage of water at critical level of crop Out of the total area covered under perineal crops i. e. 98, 618 Lakh Ha. , only 1. 62% area only linked with farm ponds. Huge demand from the farmers. Additional physical target required – 125 Nos. Funds required for additional target – Rs. 500. 00 Lakhs. • • Huge demand from the farmers due to awareness created by SHM. Based on the implementation during the 2007 -08 the same farmers approaching this year. Target proposed in the Action Plan 2009 -10 – 4000 Ha. Additional physical target required – 2000 Ha. Funds required including certification – Rs. 400. 00 Lakhs Area Expansion in Cocoa • Potential to grow an inter crop in Coconut and Oil Palm. • Availability of larger tracts of Coconut and Oil Palm gardens. • Out of the total area under coconut and oil palm i. e. 1. 97 Lakhs Ha. only 14233 Ha. (7. 22%) is under cocoa. • Target proposed in the Action Plan 2009 -10 – 1000 Ha. • Additional physical target required – 1000 Ha. • Funds required – Rs. 53. 00 Lakhs

Thank You.