Swine Production Group Members

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Swine Production

Group Members § § § § 1) Mr. Xu Tianxiang 2) Ms. Pak Sarinny 3) Mr. Sea Visalrath 4) Mr. Tous Somaneath 5) Mr. Ung Leaksoriya 6) Ms. Hlaing Mi Mi 7) Ms. Kyawt Yin Min Thein 8) Mr. Myint Cho (China) (Cambodia) (Myanmar)

Place Visit § Betagro Group Co. , Ltd § Founded in 1967 with a registered capital of Baht 10 million § originally located in Pom Prab, Bangkok, and its first feed mill in Prapadaeng, Samut Prakan province § Visit Rongnharn Prae Roop Sugorn Factory located in Naimuang Sub-district, Muang District, Khon Kaen province

Value Chain for Swine Production Wet market Feed Mill GGP Slaughter House GP Betagro’s Farm PS FP Fresh Pork Live pigs Consumer Contract Farm Betagro’s Pork Processing Plant Channels of Distribution Hygienic pork with Branding

The actors, activities and information of chain Description Supplier Farmer Collector Manufacturer Distributor Retailer Actor Betagro Contract Farmer Betagro Activities Information -Producing Breeder - Producing Feed -Technology -Technique -Vaccination -Treatment -Consulting - Service -Breeding piglet -Feeding -Cleaning -Fattening -Transportation - Technology - Prices of feed - Farmer’s need - Technology - Quality standard - Unloading - Registration - Stunning - Killing - Bleeding - Processing - Storaging - Packaging - Storage - Selling - Service -Loading -Transportation -Distribution - Market prices of pork - Quality of the farmer’s products - Transportation cost - Competition in the market - Consumer’s taste and preferences - Market prices - Consumer’s need

Analysis actors, relation, rules and regulations Contract farmer Betagro Contract farmer -Cooperative -Exchange knowledge -Exchange experiences -Produce fattening pig -Selling -Service None Betagro -Feed, Vaccine, Drug -Breeder -Technique -Technology -Consulting - Service None -Products -Quality -Safety -Satisfaction None -High price (income) -Brand acceptance -Sharing information Consumer

Estimate Cost, profit and margin of Swine Chain Actors Unit Added (%) total unit Added cost Cost Unit Price Unit Profit (%) total profit Unit margin (%) unit margin Contract Farming 48. 4 - 89 55 6. 6 26. 8 55 - Betagro 61 6 11 71 10 40. 7 16 20 Retail Shop 71 - - 79 8 32. 8 8 87 Total 54. 4 24. 6 79

Reflection on the visit § Identify success factors - Clear vision - Aiming at providing hygiene, good quality of products to consumers with high income - Clear strategy - Highly developed technology - Strictly quality control - A series of human resource training program - Good team work - Cooperating with Japanese partners - Selling products internationally

Cont’d § Identify constraints -The fluctuation of feed resources -The market: they need develop international markets except Thailand, Japan, Cambodia, and Lao PDR -Diseases, Zoonosis diseases

Cont’d § Identify major learning points, new ideas - The value chain of swine industry, which include feed production, cross breeding, breeder, fattening, collecting, slaughtering, packaging, storage, distributing, and selling. - How to manage the modern swine factory. - Systematic management.

Cont’d § Applicability of the system to your own context - Establish the joint-venture with Betagro in Cambodia and Myanmar -To develop reasonable value chain according to local situations in Cambodia and Myanmar -To produce high quality of swine products for the people with high income in Cambodia and Myanmar - Emphasize Research & Development in animal industry -To work with poor farmers and to improve their incomes

Thank for your attention

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