Swimming in a sea of News Brian O Keefe

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Swimming in a sea of News Brian O’Keefe Director of Product Management 617 797 -5282

Agenda About Us Treemaps The Problem The Solution: Get Visual ! Why Visual? Pre-Attentive Processing Treemaps News Demo - Panopticon Explorer v 1. 4 Q/A Contact Information

About Us Pioneer in real-time visualization software Flagship product : Treemap Offices: Stockholm, London, New York Founded in 1999 Immediate ROI for customers 40+ person-years of development 5 th generation product Technology agnostic • . NET, Java • SDK, zero-footprint, desktop

The Problem World is facing an unprecedented information explosion News, data, text, images, structured and unstructured data Every organization or person are becoming an information business. Much work on the back-end & pipe but limited investment on the front -end Simply Put… We are collecting and disseminating News at a greater rate than our ability to Consume it!

The Solution… get Visual ! Manage, customize and aggregate your news flow… …then stream it to your business users.

Why Visual ? Visual Processing & the Brain "Because half of the human brain is devoted directly or indirectly to vision, understanding the process of vision provides clues to understanding fundamental operations in the brain. " --Professor Mriganka Sur of MIT's Department of Brain and Cognitive Sciences • 35 different areas in the brain that have been identified as being primarily or totally involved with the processing of visual information • All lobes of the cerebral cortex are involved in the processing of visual information • More area of the brain dedicated to vision than to all the other sense modalities combined --Robert B. Sanet, O. D. , F. C. O. V. D; IV International Congress of Behavioral Optometry

Pre-Attentive Processing How quickly can you identify this image? How many 3’s? 128173687561789765469845069 856049828676298098584538224 509856458935098450980965859 091030209905959595772564675 050678904567884578980982137 765487266490856093294968641 128173687561789765469845068 560498286762980985845382245 098564589350984509809658590 910302099059595957725646750 506789045678845789809821637 654872664908560932949686897

Treemaps have 3 key elements: 1. Aggre ga tion 2. S iz e 3. Color • Display large amounts of row data as groups of rectangles • Rectangles can be arranged, sized, and colored graphically to reveal underlying patterns, trends , biases • Treemaps allow users to easily recognize complicated data relationships

Demo News Demo - Panopticon Explorer v 1. 4

Summary 1) To date, most of the work has been on Content and Delivery 2) What is needed is a visual and interactive front-end 3) Leverage the Brain’s ability to process information faster and efficient- Visually Upcoming Webinar: “Get ‘Embed’ with our SDK!" Feb 26 th, 2008 @ 10: 30 EST --Visualization and Data Plug-ins Please Contact us @: London: New York: 44 20 7877 0640 646 216 8863 Stockholm: 46 853 480 info@panopticon. com www. panopticon. com/events

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