Surveying the Landscape of Web-Based Training Margaret Driscoll University of Massachusetts Boston margaret. driscoll@umb. edu
Focusing Questions • What is so “strategic” about WBT? • What are the options? • How does an organization migrate to WBT? • What are the skills and techniques required to implement WBT?
What is so “strategic” about WBT?
Exercise Why is Web-based training forecast to be 2 billion dallar industry by 2002?
Why Web-Based Training • Reduces travel and related costs • Enables learning anytime and anyplace • Provides just-in-time learning • Leverages existing infrastructure • Enables platform independent delivery • Provides tools for tracking and record keeping • Makes updating courses easy
“Strategy is a vision directed at what the organization should be, and not how the organization will get there. We define strategy as the framework which guides those choices that determine the nature and direction of an organization. ” 1 Trego, B. & Zimmerman, J. (1980). Top management strategy. New York: Simon & Schuster. P. 17. 1.
What is so “strategic” about WBT? • • Ability to develop a global workforce Respond to shorter product development cycles Central to flat and virtual organizations Workplace adjusting to needs of employees Enables a contingent workforce Retention of valued workers Responsibility returns to the line management
Why is WBT forecast to be 2 billion dallar industry by 2002? • Cost reduction • Revenue enhancement/growth
What are the options?
The Options • • Web/computer-based training Web/electronic performance support systems Web/virtual synchronous classroom Web/virtual asynchronous classroom
Web/Computer Based Training
Web/Electronic Performance Support System
Web/Virtual Asynchronous Classroom
Web/Virtual Synchronous Classroom
Learn. Linc
Video Demo of W/VSC
Web-Based Training
How does an organization migrate to Web-based training?
How Does an Organization Migrate to WBT? 1. Make WBT a business-driven activity 2. Make WBT funding based on value 3. Drive simplicity and standards 4. Demand business results 5. Drive for productivity improvements 6. Create an instructional technology-smart organization
Make WBT a Business-Driven Activity • Link WBT to business strategy • Make business managers not training • managers accountable for WBT Speak in English not “training speak” or techno-babble
Make WBT Funding Based on Value • Make WBT decisions based on cost-benefit • • analysis Create realistic budgets Think long-term and beyond individual projects
Assessing the Investment 40 IT Bus 30 20 10 39 28 No ROI 25 23 Informal ROI 30 17 26 12 Formal ROI Both Does your company require you to demonstrate the potential revenue, payback, or budget impact of e-business applications? Wilder, C. (1999) E-Business: Strategic Investment. Information Week. May 24. P. 48 -49, 54, 56.
E-Business Strategic Investments “Most companies are justifying their E-business ventures NOT in terms of ROI but in terms of strategic goals. ” An Information Week Survey Found • Creating or maintaining a competitive edge • Improving customer satisfaction • Keeping pace with the competition • Establishing or expanding brand awareness Source: Wilder, C. (1999) E-Business: Strategic Investment. Information Week. May 24. P. 48 -49, 54, 56.
Drive Simplicity and Standards for WBT • Establish standards • Choose products that offer flexibility • Question exceptions to the standards • Consider the impact of obsolescence • Anticipate links to other applications • Outsource to avoid standard choice
Demand Business Results for WBT • Start with simple projects that demonstrate • • • real results Buy existing courseware when available and avoid customization Benchmark project against project plan Conduct post-project reviews
Drive Productivity Improvements for WBT • Control your WBT operations costs • Benchmark against competitors, outsourcing • • options, and divisions Recognize best practices Set cost and service targets
Create an Instructional Technology-Smart Organization • Involve top management and business • • • managers Bridge the gap between training and business Be a business manager first an educator second Demand real-estate with access to management
How Does an Organization Migrate to WBT? 1. Make WBT a business-driven activity 2. Make WBT funding based on value 3. Drive simplicity and standards 4. Demand business results 5. Drive for productivity improvements 6. Create an instructional technology-smart organization
What are the skills and techniques required to implement WBT?
The Skills & Techniques Required to Implement WBT • Business Skills – Return-on-investment – Project Management – Influence Management • • Educational t skills – Needs Assessment – Instructional Design – Instructional Technology Technical Skills – Computer fluency – Advanced conceptual knowledge
Resources
Instructional Design Dick, W. , & Carey, L. (1978). The systemic design of instruction. Glenview, IL: Scott, Foresman and Company. Gagne, R. M. , Briggs, L. J. , & Wagner, W. W. (1992). Principles of instructional design (4 th ed. ). New York: Holt, Rinehart and Winston. Merrill, M. D. (1994). Instructional design theory. Englewood Cliffs, NJ: Educational Technology Publications.
Needs Assessment Hale, J. A. (1998) The performance consultant's fieldbook : Tools and techniques for improving organizations and people. San Francisco: Jossey-Bass. Rossett , A. (1987). Training needs assessment. Englewood Cliffs, NJ: Educational Technology Publications. Zemke, R. , & Kramlinger, T. (1982). Figuring things out: A trainer's guide to needs and task analysis. Reading, MA: Addison-Wesley.
Computer-Based Training Alessi, S. M. & Trollip. S. R. (1991). Computer-based instruction: Methods and development. Englewood Cliffs, NJ. Prentice Hall. Gibbons, A. S. & Fairweather, P. G. (1998). Computerbased instruction: Design and development. Englewood Cliffs, NJ: Educational Technology Publications. Markle, S. M. (1965). Good frames and bad. New York: Wiley.
Web-Based Training Brooks, D. W. (1997). Web-teaching : A guide to designing interactive teaching for the World Wide Web. New York: Plenum Pub. Driscoll, M. (1998) Web-based training: Using technology to design adult learning experiences. San Francisco: Jossey -Bass. Hall, B. (1997). Web-based training cookbook. New York: John Wiley & Sons, Inc.
Project Management Fuller, J. (1997). Managing performance improvement projects : Preparing, planning, and implementing. San Francisco: Pfeiffer. Greer, M. (1992). ID project management : Tools and techniques for instructional designers and developers. Englewood Cliffs, NJ: Educational Technology Publications. Phillips, J. J. (1997). Return on investment in training and performance improvement programs. Houston, TX: Gulf.
Magazines & Journals – – – – – Fast. Company Information. Week Inside Technology Training Internet World New. Media Syllabus Magazine T. H. E. Journal Training and Development Web Week http: //www. fastcompany. com/homepage/ http: //www. informationweek. com http: //www. ittrain. com http: //www. iw. com http: //hyperstand. com/subscribe 1. html/ http: //www. syllabus. com/ http: //www. thejournal. com/ http: //www. trainingsupersite. com/ http: //www. astd. org/ http: //www. internet. com/
WBT Web-Sites WBT Information Center http: //filename. com/wbt/_private/legal. htm Masie Center http: //www. masie. com/ On-line Educational Delivery Applications http: //www. ctt. bc. ca/landonline/index. html Test Center: Virtual Classroom http: //www. infoworld. com/cgibin/display. TC. pl? /981123 comp. htm WBT Tools - Margaret Driscoll’s Web-Based Training http: //www. tiac. net/users/margdris/index. html
Instructional Guidance Sites The Good, The Bad and The Ugly Great Web design meta site http: //www. oit. pdx. edu/~kerlinb/workshops/webdesign/ University of Tennessee - Knoxville Web Based Learning Resources Library http: //www. outreach. utk. edu/weblearning/ The NODE A comprehensive resource designed to help educators and trainers make informed decisions about the choice and use of learning technologies. http: //node. on. ca/ Tele. Campus A virtual forum for online teaching and learning. http: //telecampus. edu/
Web Design Sites Web Pages That Suck Learn to design good pages, by looking at bad examples http: //www. webpagesthatsuck. com/ Web Style Guide: Basic Design Principles for Creating Web Sites Excellent example of how to create online reference and info sites http: //info. med. yale. edu/caim/manual/contents. html useit. com: Jakob Nielsen's Website Excellent source for usability information http: //www. useit. com/
Summary • Web-based training is strategic • There are four clear options • The migration path parallels your • organization's business The skills & techniques required to move forward are grounded in what you already know
Questions & Answers Margaret Driscoll Tel: (781) 329 -6541 Fax: (781) 251 -9306 margaret. driscoll@umb. edu Instructional Design Program University of Mass/Boston 100 Morrissey Boulevard Boston, MA 02125 -3393
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