Supporting Media 2011 Introduction to Cavendish Group

Supporting Media 2011

Introduction to Cavendish Group is the leading BRIC (Brazil, Russia, India, China) business to business publisher and meetings / events organiser with a particular focus on China, the world’s fastest growing economy. At Cavendish, we provide businesses with information about leading international technology, expertise and best practice from the West. Through our series of dedicated publications which are printed bilingually in association with local government ministries and relevant trade associations and distributed quarterly; we are able to give maximum exposure and market representation to any company wishing to influence senior decision makers in key growth markets, including the Power Generation sector. Furthermore, with a network of regional representatives and business development teams who are in constant dialogue with our readers and partners, Cavendish Group is the ideal partner to bring buyers and sellers together. With a print and electronic media vehicle guaranteed to reach the people who count, an after-sales team coordinating 1 -2 -1 meetings and events, we are the people who deliver on expectations. Cavendish Group CEO Matthew Astill wins the Great Wall Friendship Award The Great Wall Friendship Award is the highest award presented by the Beijing Municipal Government to foreign experts. Cavendish Group provided cutting-edge technology, consultancy and materialized the introduction of new materials and equipment through its magazines during 2008. China's Power Generation Sector Growth: To support its astounding economic development, China has been building up a massive power generation capacity at an accelerated pace. By the end of 2007, China’s power generation capacity reached 713. 3 Giga. Watts (GW), ranking second in the world, and second only to the United States. In a span of six years, China has more than doubled its capacity. Currently, China’s installed capacity is about 65% that of the United States’ while its production volume is about 80% that of the United States. As China’s urbanization and industrialization continues, the nation is expected to overtake the United States to become the world largest electricity producer in 2010.

Contents List Power Generation Technology showcases the latest technologies and innovations that are continuing to change the Power Generation industry. Our exclusive and comprehensive coverage is maintained each quarter by in-depth articles and case studies focussing on the following core areas: Core Editorial topics: • Coal • Nuclear • Fusion Power • Power Infrastructure • Emissions • Health, Safety and Environment • Site Reports • Equipment Profiles Editorial / Advertising content helps readers to optimise and understand: • New technology implementation from overseas • Energy conservation / environmental protection / SUSTAINABILITY • Best practice and new trends in Engineering, Manufacturing and R & D • Building capacity and Power Generation project development From a Cavendish Group China readership survey conducted in Jan 2010: 64% subscribed to keep up to date with industry developments and source suppliers 60% spent over 45 minutes reading each publication 73% regularly referred back to previous issues 75% thought the technical level of the articles was just right 86% thought that the length of the articles was just right

Overview According to the recent reports from the National Development and Reform Commission (China’s major industry policy maker and planner, also known as NDRC), by December 2007, the country had shut down 553 small generators with a combined capacity of 14. 4 GW, 43. 8% higher than the annual quote. The surging coal prices also aided in forcing power producers to phase out these obsolete small generators to their own interest, as an advanced 600 megawatts coal-fired generator can save up to 30% of the energy consumed by a 50 megawatts generator for each unit of electricity generated. Since 2007, China’s coal market has been fully liberated and power producers are no longer entitled to preferential price treatment. In addition, China wishes to increase its production of nuclear power. According to the nation’s plans, by 2020, its nuclear capacity will reach 40 GW. Power Generation Technology - China is the only journal in its field legally sending information into China. The magazine has been granted the Economic Information Agency’s (EIA) official “Kan Hao” license which allows us to operate a subscription service in China. Published in both Chinese and English in a format that combines attractive design with the very highest production standards, Power Generation Technology - China is the official journal of the Chinese Power Generation industry. As the only Government endorsed foreign journal in this sector, Power Generation Technology is poised to unlock new opportunities for your company throughout China. The publication enjoys a close working relationship with: National Development Reform Commission (NDRC); National Energy Administration (NEA); Chinese Society of Electrical Engineering; China Atomic Energy Authority; Beijing Energy Conservation Institute Readers include executives, management, technical professionals and key decision makers from: Government / Industry / Policy Makers: • Government Procurement Officers • Municipalities / Urban Planners • Energy Associations • Research & Development Institutes • Design Institutes • Environmental Consultants • Contractors / Sub Contractors • Power Utilities / State Grid / Power Bureaus OEMs / End Users / Project Developers: • Power Plants • Coal Fired Power Plants • Diesel Generator Companies • Power Generation Companies • Co-Generation Companies • Electric Power Generation Companies • Nuclear Power Plants

Readership & Distribution Power Generation Technology is distributed on a quarterly subscription basis to named and job titled, senior decision makers and technical personal driving and implementing change in the Chinese Power Generation industry From a readership survey conducted in January 2010: 66% had been influenced by an advertisement in the publication 20% had bought as a direct result of seeing an advertisement in the magazine 53% shared their copy with 4 or more people 78% had personal internet access at both home and at work As a result of our findings, Power Generation Technology is reaching a projected readership of over 40, 000, per quarter from key Buyers, Project Developers, Consultants, Chief Engineers and associated professionals involved in high-tech and developing Power Generation projects throughout China. We are producing both printed publications as well as sending E-copies to our database of “opt-in” subscribers. In addition, we distribute at all major tradeshows, conferences and seminars. Government Personnel CEO/GM/President Heads of R&D Chief Engineers/Technicians Consultants Operations Directors Project Managers/Developers Agents and Distributors Procurement Officers Plant Managers/Owners

Events January 27– 28, 2011 Platts Central and Eastern European Power, Prague, Czech Republic February 15 -17, 2011 COAL-GEN EUROPE, Prague, Czech Republic February 16 -18, 2011 Platts Nuclear Energy conference, Maryland, US March 21 -25, 2011 Power&Electricity World Asia, Singapore March 28 -30, 2011 Russia Power 2011, Moscow, Russia Federation April 6 -8, 2011 NUCLEAR 2011 June 7 -9, POWER Industry 2011, Shenzhen, P. R. China POWER-GEN Europe Co-located with; POWERGRID Europe, Nuclear Power Europe, Milan, Italy May 5 -7, 2011 POWER-GEN India and Central Asia, New Delhi, India August 17 -19, 2011 COAL-GEN US, Columbus, Ohio September 21 -23, 2011 EP Shanghai 2011, Shanghai, P. R. China September 29 -1 October, 2011 INDIA Nuclear Energy 2011

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Info / Contacts / Ad Prices To view a digital copy of any of the publications, please go to: Advertising Rates: http: //www. powergenerationtechnology. net/ Back Cover Inside Front/ Back Cover Double Page Spread Full Page Half Page GBP 11, 950 GBP 8, 950 GBP 5, 650 GBP 3, 650 • Discounts offered for multiple bookings • Euro & Dollar Rates available upon request Key Contacts: Mr Andrea Rubino - Publishing Director Tel direct: +44 2030778734 Email: andrea. rubino@bric. com If you have a new technology or innovation you feel could interest our readers, please contact our editor Mark Venables on: mark. venables@cavendishgrou p. co. uk Cavendish Group International Ltd 4 th Floor Commonwealth House, 1 -19 New Oxford St London, WC 1 A 1 NU, United Kingdom Tel: + 44 2030778700 Fax: +44 2030778769 Web: www. cavendishgroup. co. uk Fax: +44 2030778769 www. bric. com