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Support Within TTO Networks 3 rd INTERNATIONAL TECHNOLOGY TRANSFER CONFERENCE Fri. 8 th October Support Within TTO Networks 3 rd INTERNATIONAL TECHNOLOGY TRANSFER CONFERENCE Fri. 8 th October 2010, 11: 15 -11: 45 Thomas L. Bereuter, CLP Vice-president & International Delegate of LES Austria, Vice-Chair of Education & Industry University Government Transaction Committee of LESI Forschungsholding TU Graz Gmb. H Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 1

 Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 2

 Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 3

www. lesi. org Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 www. lesi. org Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 4

WHAT IS LESI? A global business association made up of 32 national and regional WHAT IS LESI? A global business association made up of 32 national and regional societies, representing 93 countries and 12, 000 individual members involved in the licensing, transfer and management of intellectual property rights Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 5

FACTS An association of individual societies cooperating under one umbrella The first society (LES FACTS An association of individual societies cooperating under one umbrella The first society (LES USA) was formed in 1965 The latest society (LES Turkey) was formed in 2009 LES Europe was established 2010 Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 6 6

Who are LESI members? Managing Directors Company Executives Small Business Entrepreneurs University Licensors Campus Who are LESI members? Managing Directors Company Executives Small Business Entrepreneurs University Licensors Campus Company Managers Venture Capitalists Inventors Accountants Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 Scientists & Engineers Lawyers Patent & Trademark Attorneys Academics Government Representatives Technology Brokers Consultants 3 rd Int. Technology Transfer Conference 7 7

Fields of interest Licensing & Transfer of Technology Development Protecting & Valuing Intellectual Property Fields of interest Licensing & Transfer of Technology Development Protecting & Valuing Intellectual Property IT & E-Commerce Development Copyright Licensing Trademark Merchandising Franchising & Distribution Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 8

PRODUCTS Les Nouvelles - quarterly journal Worldwide membership directory Member-only access to www. lesi. PRODUCTS Les Nouvelles - quarterly journal Worldwide membership directory Member-only access to www. lesi. org Educational material Newsletters -> networking and business opportunities, educational courses and shared experience for members. Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 9

 Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 10

CONFERENCES National Regional (Pan-European, Asia) International EDUCATION Licensing Courses Special Interest Seminars/Workshops Copyright © CONFERENCES National Regional (Pan-European, Asia) International EDUCATION Licensing Courses Special Interest Seminars/Workshops Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 11 11

LESI Working Groups Americas Asia Pacific Automotive Chemicals, Energy & Environmental Copyright Licensing Dispute LESI Working Groups Americas Asia Pacific Automotive Chemicals, Energy & Environmental Copyright Licensing Dispute Resolution European Industry, University & Government Transactions IT & E-Commerce Life Sciences Patent & Technology Licensing Trademark & Character Licensing Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 12 12

LESI Operating Committees Auditors Awards Communications Education Endowment Investment IP Maintenance Legal External Relations LESI Operating Committees Auditors Awards Communications Education Endowment Investment IP Maintenance Legal External Relations Long Range Planning Meetings Membership Nominations Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 13 13

LESI World Map Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 LESI World Map Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 14 14

Duties & Responsibilities of TLOs Creating Opportunities Selection IPRs Exploitation Implementation of Guidelines & Duties & Responsibilities of TLOs Creating Opportunities Selection IPRs Exploitation Implementation of Guidelines & Processes: Increasing quality, transparency and efficiency • Awareness creation • Teaching & training Chances/Risks profile • Technology scouting SWOT-Analysis • Licensing • Spin-offs • Assignement/Sale • Business case R&D • IPR consulting • Micro- or Seedfund • Innovation awards Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 15

Law Science Business Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 Law Science Business Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 16

Training & QA • • • Training on the job: experienced Trainings by WIPO, Training & QA • • • Training on the job: experienced Trainings by WIPO, LES, AUTM, EPA, ASTP… Webinars/Podcasts - e. Learning IP-library: books, journals, databases MBAs, CLP Certified Licensing Professional Coaching by “Senior expert pool”, LES Mentors, … Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 17

Incentives & Metrics • Development and career options • Success and performance based recognition Incentives & Metrics • Development and career options • Success and performance based recognition & reward (esp. for expert and senior level) • Metrics for short-, medium- AND long term view • Metrics have to reflect the objectives of the university, TTO, team and each employee • Metrics should not be limited on those easy at hand -> Database: essential for implementation! • Attention: „more is not always better“ „no size fits all“ Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 18

TT Networks • US & International: AUTM • European Networks: ASTP, Proton, LES Europe TT Networks • US & International: AUTM • European Networks: ASTP, Proton, LES Europe • Canada: Alliance for Commercialization of Canadian Technologies acctcanada. ca • Denmark: techtrans. dk • Germany: technologieallianz. de • Israel: Israel Technology Transfer Organization ittn. org. il • Switzerland: Swiss Technology Transfer Vereinigung, swi. TT. ch • UK: Auril, Unico • …. . Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 19

 LES International www. lesi. org LES Austria www. les. at Forschungsholding TU Graz LES International www. lesi. org LES Austria www. les. at Forschungsholding TU Graz Gmb. H Thomas L. Bereuter, CLP [email protected] at Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 20

Practical Steps in Setting-up Technology Transfer Offices (TTOs) – Overview of Regional Experiences WIPO Practical Steps in Setting-up Technology Transfer Offices (TTOs) – Overview of Regional Experiences WIPO SUB REGIONAL WORKSHOP ON TECHNOLOGY TRANSFER AND SUCCESSFUL TECHNOLOGY LICENSING (STL) Topic 3, Mon. 10 th May, 2009, 10: 45 -11: 30 Thomas L. Bereuter Director of Technology Licensing Office Graz University of Technology Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 21

Topics (a) IP Hub or Small Office? Required Staff? (b) What is the Best Topics (a) IP Hub or Small Office? Required Staff? (b) What is the Best Profile for a Technology Manager? (c) How do we Recruit and Train TTO Staff? (d) Incentive Policies Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 22

 Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 23

Duties & Responsibilities of TTOs Creating Opportunities Selection IPRs Exploitation Implementation of Guidelines & Duties & Responsibilities of TTOs Creating Opportunities Selection IPRs Exploitation Implementation of Guidelines & Processes: Increasing quality, transparency and efficiency • Awareness creation • Teaching & training Chances/Risks profile • Technology scouting SWOT-Analysis • Licensing • Spin-offs • Assignement/Sale • Business case R&D • IPR consulting • Micro- or Seedfund • Innovation awards Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 24

Selection – IP Score Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. Selection – IP Score Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 25

 Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 26

 Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 27

 Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 28

 Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 29

ASTP Survey for 2007 • ASTP Association of European Science and Technology Transfer Professionals ASTP Survey for 2007 • ASTP Association of European Science and Technology Transfer Professionals • 3 rd survey, published Oct. 2008: http: //www. astp. net/Survey%202008/Summary_2008_ASTP_report. pdf • Technology transfer (TT) activities of universities and other public institutes • Response rate of 61. 4% for ASTP members and 18. 8% for non-ASTP members from 18 EU countries and 4 non-EU countries • Content: Types of TT services provided + 7 metrics: invention disclosures, patent applications/grants, start-ups, license agreements, license income, and research agreements Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 30

 Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 31

 Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 32

 Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 33

 Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 34

 Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 35

European TTOs ASTP Non-ASTP Staff [FTE] 8, 8 10, 7 Age [years] 9, 3 European TTOs ASTP Non-ASTP Staff [FTE] 8, 8 10, 7 Age [years] 9, 3 9, 6 75% 72% 16, 1% 11% Ownership of IPRs Institution Research funded by industry Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 36

Topics (a) IP Hub or Small Office? Required Staff? (b) What is the Best Topics (a) IP Hub or Small Office? Required Staff? (b) What is the Best Profile for a Technology Manager? (c) How do we Recruit and Train TTO Staff? (d) Incentive Policies Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 37

Law Science Business Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 Law Science Business Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 38

Topics (a) IP Hub or Small Office? Required Staff? (b) What is the Best Topics (a) IP Hub or Small Office? Required Staff? (b) What is the Best Profile for a Technology Manager? (c) How do we Recruit and Train TTO Staff? (d) Incentive Policies Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 39

Recruiting • Engineers/Scientists with legal training and business development, marketing or sales background - Recruiting • Engineers/Scientists with legal training and business development, marketing or sales background - Challenge: costs; options for incentives • Engineers/Scientists directly from graduate school or after post-doc - Challenge: ~50% drop out rate; costs of training; competition for talents • Students (incl. MBAs): selection by project based work • Serial entrepreneurs • Patent/Innovation agents Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 40

Training • Training on the job by at least one person with expert/CLP level Training • Training on the job by at least one person with expert/CLP level • Training by WIPO, LES, AUTM, EPA • Webinars/Podcasts - e. Learning • IP-library: books, journals, databases • Trainings for engineers/scientists • Education by schools like ETH (Zürich) and MCI (Innsbruck) • MBAs, CLP • Coaching by “Senior expert pool”, LES Mentors, … Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 41

Topics (a) IP Hub or Small Office? Required Staff? (b) What is the Best Topics (a) IP Hub or Small Office? Required Staff? (b) What is the Best Profile for a Technology Manager? (c) How do we Recruit and Train TTO Staff? (d) Incentive Policies Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 42

Incentives • Development and career options • Success and performance based compensation (esp. for Incentives • Development and career options • Success and performance based compensation (esp. for expert and senior level) • Metrics for short-, medium- AND long term view • Metrics have to reflect the objectives of the university, TTO, team and each employee • Metrics should not be limited on those easy at hand -> Database: essential for implementation! • Attention: „more is not always better“ „no size fits all“ Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 43

 Q&A Questions & Answers Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. Q&A Questions & Answers Copyright © 2010 Thomas Bereuter Professor Horst Cerjak, 19. 12. 2005 3 rd Int. Technology Transfer Conference 44