Summary of Stations Prepared by: Ky Joseph 416 -213 -1035 ext: 139
Toronto Station - Summary Toronto, Barrie, Wasaga Beach, Georgian Bay One of Toronto’s largest stations. Z 103. 5 is the only heritage top 40 radio station in Toronto delivering adults aged 18 -54. Z 103. 5 listeners are active, trendy consumers including upward professionals and young family consumers Format: Toronto’s #1 heritage Top 40 radio station Toronto Proud FM is the world’s 1 st and only commercial radio station delivering the LGBT community. Situated in Toronto’s gay village, Proud FM has become the voice to and of this lucrative and elusive audience made up of ½ a million in the GTA alone. Format: Upbeat CHR/Pop with LGBT – related spoken word. Stats: Over 4. 1 million listeners every 13 weeks (PPM 01/15) Average of Z 103. 5 listener is 31. Stats: Voted #1 station by Toronto’s gay community. (Source: Xtra Magazine). Audience: Core audience of 25 -54 year oldsvery efficient adult buy delivering over 539, 000 daily listeners. Audience: 25 -54 professionals, double income, single income, no kids = tons of disposable income to spend now! Non-rated station
Toronto Station - Summary Toronto, Barrie, Muskoka AM 530 is Toronto’s heritage ethnic radio station with over 25 years of programming in 15 different languages. CIAO – AM 530 remains the leader in delivering Toronto’s largest ethnic communities of South Asians Format: Multicultural broadcasting Stats: Reaching an ethnic population of over 1 million Audience: 50% of Toronto’s population are immigrants. AM 530 broadcasts to what is now the largest segment of the population in their own mother tongues. language several ethnic communities. Non-rated station The Jewel is South Central Ontario’s only easy listening station playing the best music ever recorded. Current favorites, melodic ballads and timeless classics makes the Jewel a top ranked station for hours tuned by, its listeners. Format: Easy Listening /Adult Contemporary Stats: Over 1. 3 million loyal listeners PPM R 01/15 – Baby boomer generation. Audience: 40+ demographic, upscale consumers with considerable assets. OMP’s (Owners, Managers, professionals). Family-oriented and high propensity to own a second home in Cottage Country.
Wasaga, Collingwood, Thornbury, Meaford Finally a radio station to serve the communities of Georgian Bay including Meaford, Thornbury, Collingwood and Wasaga Jewel 99. 3 is Georgian Bay’s favourite radio station and the Only easy Listening station directly targeting the 40+ demographic. The station caters to the local full -time community as well as the massive 2 nd home cottagers as they drive north from their primary city homes in Kitchener, Burlington, Oakville, Mississauga, Toronto and Simcoe. There are over 600, 000 Jewel radio listeners who index high as having a 2 nd recreational home north of the city in Georgian Bay and Muskoka. These recreational weekend and summer cottagers profile as OMP’s (owners, managers, professionals and semi-retirees ) and have a higher-than-average disposable income. The Jewel radio station network have been very successful delivering affluent cottagers to the local retailers in the Georgian Bay area with affordable and targeted marketing strategies. Non-rated market
Brantford Station – Summary (Kitchen/Waterloo, Hamilton, Burlington, Oakville, Brant County Serving Oakville, Burlington, Hamilton, Brant County and Kitchener/Waterloo, Jewel 92 is the areas favourite Easy Listening radio station that blends contemporary hits from current and past eras. One of the most successful formats in the history of radio, the Jewel 92’s Lite Contemporary sound is an adult-oriented mix of music that people grew up with and love. Format: Lite Adult Contemporary Stats: OMP’s (owners, managers, professionals with upscale lifestyles. 45+ adults with tremendous purchasing power and high propensity to own a second leisure property in Lake Erie, Muskoka and Georgian Triangle Audience: Targeted 40+ demographic. Stats: Listeners. 123, 000 Weekly Serving Brantford, Brant County, Haldimand Norfolk, Cambridge, Kitchener, and Waterloo, AM 1380 is the only station serving the area with the very best in contemporary and classic country music. In addition, mornings on Country 1380 offer comprehensive local, regional, and national news including weather and traffic. Tim Mc. Graw, Garth Brooks, Faith Hill, Shania Twain, Lady Antebellum are just a few of the great artists you’ll hear on News Country AM 1380 Format: Country Stats: 41. 8% of adult country music listeners are between ages of 25 -44 (Source CMA/C 0044 A- analysis-A 2 -03 -4 -14 -05) Audience: Women comprise 53. 2% of country audience. 75. 7% of country listeners are homeowners Non-rated station
Ottawa Area Stations – Summary Ottawa / Hawkesbury/ Clarence-Rockland Ottawa/Gatineau Jewel 98. 5 FM is Ottawa’s Only Easy Listening radio station that blends contemporary hits from current and past eras. One of the most successful formats in the history of radio, the Jewel FM 98. 5 Lite Contemporary sound is an adultoriented mix of music people grew up with and love. Format: Lite Adult Contemporary Stats: Asset-wealthy listeners with upscale lifestyles. Baby Boomers with tremendous purchasing power and high propensity to own a second leisure property in The Kawartha’s, Haliburton and Muskoka. Audience: Targeted 45+ demographic. Equal male/female skew. 60, 000 Weekly Listeners Hawkesbury Jewel 107. 7 FM is the only easy listening radio station with coverage of the Prescott- Russell area, Alexandria, Lachute, and Western Quebec serving a population of over 100, 000. The Jewel speaks to a 45+ consumer possessing considerable assets and offers affordable and profitable advertising solutions. Format: Lite Adult Contemporary Stats: Wide range of advertising options. Baby Boomers with tremendous purchasing power. A unique radio station dedicated to the local communities Audience: 45+ demographic with equal male/female skew. Non-rated market Clarence-Rockland THE JEWEL is an English language radio station that delivers a soft, easy listening sound, appealing to a more mature 45+ adult audience. Format: Lite Adult Contemporary Stats: The 45+ audience is among the most desirable target markets today. Known as the “ME” generation, this audience has a desire to maintain the lifestyles in which they have become accustomed to having lived in an era that saw the economy flourish. Boomers over index in having both the time and money to spend on recreation; travel and leisure pursuits Audience: The Jewel targets consumers aged 45+ and appeals to both genders: 55% Female and 45% Male. Many consumers within the demographic have considerable assets. Non-rated market.
Halifax Station - Summary hed unc La 0 er 2 mb te Sep 15 Halifax’s Hot Country 103. 5 has arrived. Just launched in September 2015, Hot Country 103. 5 will be a winner in Halifax in its first ratings period in Spring 2016. The popularity of country music has EXPLODED and the number of people listening has never been higher. Listeners have a higher propensity to be LOYAL to new country music, its artists and lifestyle especially where the format is woven into the fabric of the community as it is here in Halifax. Attracting a multi-tasking adult audience that thrives on the passion of country music, Hot Country 103. 5 is targeted to the 20 -49 year old male and female audience who will instantly find a new home with popular bro-country artists they love so much. They’ll be hard pressed to turn it off. Format: New Country Stats: The current country hit music format delivers active, upwardly mobile, young professionals and young families. These consumers are in the new acquisition and product upgrade stages of life. A great target audience. Audience: 20 -54 age demographic with concentration on the particularly 25 -49. 45, 000 Weekly Listeners and GROWING Live 105 is the only radio station in Halifax to focus on new rock and the first to have a playlist built by listeners. With early engagement “music control” input and interactivity both online and on-cell, Live 105 tells listeners that their music choices matter. It plays today’s major new rock giants including: Arcade Fire, Weezer, Muse, Stone Temple Pilots, and Cage the Elephant, to 90’s legends like Nirvana, Pearl Jam, Red Hot Chili Peppers, and Green Day. Live 105 listeners “LIVE LIFE LOUD” and focus on the future. They’re actively involved in the community and their radio is bold and smart with attitude. Format: Rock Alternative Stats: Constantly sharing with listeners on Facebook and Twitter, Live 105 engages its audience in the virtual world 24/7 online, on-cell, and on location Audience: 18 -44 demographic, particularly males 25 -34 #1 male 18 -34 and Top 3 station Adults 18 -34. 37, 000 Weekly listeners
Winnipeg Station - Summary Energy 106 is Winnipeg’s #1 Hit Music Station. Energy 106 has captured a broad audience of 18 -49 year olds, skewing slightly female. This active, multi-tasking audience thrives on the passion and energy of hit music. Our listeners are upwardly-mobile young and middle aged adults who, like most people today, juggle work and family. Energy 106 provides listeners with a radio station reflective of their lifestyle. Format: Top 40 Stats: Energy 106’s cutting edge sound features all the hits, all the time delivering a target audience of active and trendy consumers who are in the new acquisition and product upgrade stages of life. Audience: 18 -54 year olds, core of 25 -49 females. Energy 106 is among the top 3 stations in the market. 130, 000 Weekly Listeners. JEWEL 100. 5 is an Adult Contemporary Variety format featuring the best of yesterday and today. It’s a perfect music mix for home, at work and in the car. With classic hits from the 70’s, 80’s, 90’s, and today. We like to call it “Lite and Refreshing”. Format: Lite Adult Contemporary Stats: 41% of all people living in Winnipeg are aged 45+. That’s 310, 000 consumers who are in the “wealth accumulation” stage in life with fewer expenses and greater discretionary income. The majority of 2 nd home cottagers fall within the profile of a Jewel radio listener. Audience: Jewel 100. 5 delivers the 45+ audience, predominantly those with young adult children or grandkids. These are upscale consumers with considerable assets. The Jewel skews slightly female: 58% Female and 42% Male. 30, 000 weekly listeners CKJS AM 810 targets unique consumers and potential buyers through ethnic programming exclusive to the Manitoba market. CKJS targets listeners providing them with talk in their mother tongue. Meet your future Winnipeg! By 2021, more than one in four people in the city will be a visible minority, a new Statistics Canada report says. (Source: Winnipeg Free Press Wed, Mar 10 th, 2010 ) Format: Multicultural Broadcasting Stats: Ethnic radio’s greatest strengths is its ability to deliver a targeted audience. Audience: CKJS targets a large ethnic audience with over 385, 000 people listening to a variety of programming in 19 different languages each week. Audience includes, Filipino, German, Ukrainian, Hindi/Punjabi, Chinese, Polish, Portuguese, Afro- Caribbean, Italian, Latin American, Jewish, Vietnamese, Hungarian. Non-rated station.
Montreal Stations – Summary Montreal Launching Spring 2016 Montreal Francophone West Island/Vaudreuil/Hudson CFMB - AM 1280 is Canada’s 1 st heritage ethnic radio station with over 50 years of programming experience. CFMB - AM 1280 remains the leader in targeting Montreal’s largest ethnic communities. Format: Multicultural broadcasting to 16 ethnic groups Stats: Reaching an ethnic population of over 1 million & growing Audience: Montreal’s immigrant residents represent almost 40% of the total population. CFMB -AM 1280 broadcasts to several ethnic communities including Italian, Haitian, Greek, Arabic, and many more! A non-rated station. Am 980 is Montreal’s ONLY Francophone Easy Listening station playing current favorites, melodic ballads and timeless classics. Launching Spring 2016, AM 980 will be a favoured by its audience with high hours tuned. Format: Franco - Easy Listening /Adult Contemporary Stats: Launching Spring 2016 Audience: 40+ demographic, upscale OMP’s, consumers with considerable assets. They are family-oriented with a high propensity to own a seasonal second home in The Laurentian’s or the Eastern Townships. The Jewel is the only English language radio station Targeting The West Island to Hudson and everywhere in between. The Jewel delivers a soft, easy listening sound, appealing to the 40+ adult audience. Format: Lite Adult Contemporary Stats: There are over 500, 000 Anglo consumers living in the Jewel’s target market area, 60% of whom are over the age of 40. A unique radio station dedicated to the local communities it serves. Audience: 40+ demographic. A Non rated station.
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