Successful and inspiring advertisements Checklist Speak the language

Checklist Speak the language Highlight the positives Target audience Establish an

Newspaper Advertising Use a powerful, catchy headline Write clearly Use bright colour Reinforce

TV and Radio Keep the message short and simple Use a strong opening

Effective Radio Advertisement Grab the Listeners Who are you?

smart short creative catchy unforgettable

Always Coca-Cola. ~ Coca Cola Coke is it? ~ Coca Cola Every

Coffee at its best. ~ Nescafe Gold Blend One thing leads to another.

I am what I am. ~ Reebok Impossible is nothing. ~ Adidas Just do

Born to perform. ~ Jaguar Ford. Designed for living. Engineered to last. ~

Connecting People. ~ Nokia Hello Moto. ~ Motorola Hello Tosh, gotta Toshiba?

Best Marketing and Advertising Campaigns of All Time

№3 California Milk Processor Board: Got Milk?

Скачать презентацию Successful and inspiring advertisements Checklist Speak the language

8834-successful_advertisement.ppt

Количество слайдов: 34

>Successful and inspiring advertisements Successful and inspiring advertisements

>Checklist Speak the language Highlight the positives Target audience Establish an Checklist Speak the language Highlight the positives Target audience Establish an image Different mediums Evaluate your advertising

>Newspaper Advertising Use a powerful, catchy headline Write clearly Use bright colour Reinforce Newspaper Advertising Use a powerful, catchy headline Write clearly Use bright colour Reinforce your ad with graphics Use bold text to highlight contact details Have your advert run in the weekend papers

>TV and Radio Keep the message short and simple Use a strong opening TV and Radio Keep the message short and simple Use a strong opening statement Include key messages Use effective contact information Use stations which your target audience listen to and/or watch

>Effective Radio Advertisement Grab the Listeners Who are you? Effective Radio Advertisement Grab the Listeners Who are you? What are you selling? When do you want consumers to act? How can customers get in touch with you?

>Methods and Examples of Advertising Methods and Examples of Advertising

>Create Characters Create Characters

>Buzz Marketing Buzz Marketing

>Celeb Power Celeb Power

>Exaggeration Exaggeration

>Shocking the Viewer Shocking the Viewer

>Use of Metaphor Use of Metaphor "Your Daily Ray of Sunshine" "It's What Comfort Tastes Like" "Connecting People" "Subservient Chicken" "Isn't It Time You Gave Yourself Some TLC?” "Real Honest Food"

>Emotional Appeal Emotional Appeal

>Catchy Advertising Slogans Catchy Advertising Slogans

>smart short creative catchy unforgettable smart short creative catchy unforgettable

>Always Coca-Cola. ~ Coca Cola Coke is it? ~ Coca Cola Every Always Coca-Cola. ~ Coca Cola Coke is it? ~ Coca Cola Every Pepsi refreshes the world. ~ Pepsi Cola

>Coffee at its best. ~ Nescafe Gold Blend One thing leads to another. Coffee at its best. ~ Nescafe Gold Blend One thing leads to another. ~ Nescafe I'm lovin' it. ~ McDonald's It just tastes better. ~ Burger King

>I am what I am. ~ Reebok Impossible is nothing. ~ Adidas Just do I am what I am. ~ Reebok Impossible is nothing. ~ Adidas Just do it. ~ Nike

>Born to perform. ~ Jaguar Ford. Designed for living. Engineered to last. ~ Born to perform. ~ Jaguar Ford. Designed for living. Engineered to last. ~ Ford Never follow. ~ Audi Sheer driving pleasure. ~ BMW

>Connecting People. ~ Nokia Hello Moto. ~ Motorola Hello Tosh, gotta Toshiba? Connecting People. ~ Nokia Hello Moto. ~ Motorola Hello Tosh, gotta Toshiba? ~ Toshiba

>Best Marketing and Advertising Campaigns of All Time Best Marketing and Advertising Campaigns of All Time

>№1 Nike: Just Do It №1 Nike: Just Do It

>№2 Volkswagen: Think Small №2 Volkswagen: Think Small

>№3 California Milk Processor Board: Got Milk? №3 California Milk Processor Board: Got Milk?