Subculture Chav Chav is a pejorative epithet

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Subculture Chav

Chav is a pejorative epithet used in Britain to describe a particular stereotype. The word was popularised in the first decade of the 21 st century by the British mass media to refer to an antisocial youth subculture in the United Kingdom. The Oxford English Dictionary defines "chav" as an informal British derogatory, meaning "a young lower-class person who displays brash and loutish behaviour and wears real or imitation designer clothes".

Chav like track suits, we can say collect them, because it is a sports suit their everyday attire, in the display of course with Adidas stripes on the pants. Chav also has an impressive collection of shoes - Reebok or Nike, and Timberland boots necessarily. Among the favorite brands - Lacoste, Sergio Tacchini, Ellesse, Carr, and of course, Burberry. Chav attribute is mandatory is a massive gold chain with a pendant. The more "gold", the steeper. Love to massive gold jewelry came to chav of hip-hop.

Most associated with the subculture chav cap plaid Burberry. Mad love chav to Burberry is the brightest example "proletarian shift" - when a product of "top" massively market sector is included in the consumption of lower SOCIO group. For Burberry it was a blow in the back - they lost reputation in the eyes of many wealthy clients. Burberry the company had to take action - to stop production

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