Strategic Value Echo s early CR Studies Scope

Strategic Value

Echo’s early CR Studies: Scope

…and our most recent in that series

We spoke in qualitative, depth interviews to:

Some remained sceptics…

The Media as Agenda Setter: 2004 - 09 Base: Echo Sonar articles from global online sources

Sustainability on social networks: Facebook

Echo Facebook poll

Echo opinion leader survey : What sustainability means to you?

For most businesses, sustainability is. . .

The global credit crunch will. . .

What does sustainability mean to YOU? Definitions: “Bringing people, planet, and profit into balance in a humane, cultured manner”

What is an Unsustainable company? “Any company lacking in innovation. ” “Any company that cannot differentiate itself from the competition. ”

What sustainability IS, at best…. “Sustainability means planning for your business to be in business forever. It’s the big picture: conserving, protecting. ” “Sustainability means having measurement systems, both in terms of growth and decay, and to manage risk. ”

NOW THE RECESSION IS IN FULL FLOW, WHERE ARE WE…. ?

Can CR be justified, they ask?

Signs of the times…. even in recession

Does all this herald a new era?

Ways of joining Generation G…

… and some new perceptions of value and challenges

…and what the future holds….

Future challenges

Our questions for 50+ CEOs and COOs