Strategic Value
Echo’s early CR Studies: Scope
…and our most recent in that series
We spoke in qualitative, depth interviews to:
Some remained sceptics…
The Media as Agenda Setter: 2004 - 09 Base: Echo Sonar articles from global online sources
Sustainability on social networks: Facebook
Echo Facebook poll
Echo opinion leader survey : What sustainability means to you?
For most businesses, sustainability is. . .
The global credit crunch will. . .
What does sustainability mean to YOU? Definitions: “Bringing people, planet, and profit into balance in a humane, cultured manner”
What is an Unsustainable company? “Any company lacking in innovation. ” “Any company that cannot differentiate itself from the competition. ”
What sustainability IS, at best…. “Sustainability means planning for your business to be in business forever. It’s the big picture: conserving, protecting. ” “Sustainability means having measurement systems, both in terms of growth and decay, and to manage risk. ”
NOW THE RECESSION IS IN FULL FLOW, WHERE ARE WE…. ?
Can CR be justified, they ask?
Signs of the times…. even in recession
Does all this herald a new era?
Ways of joining Generation G…
… and some new perceptions of value and challenges
…and what the future holds….
Future challenges
Our questions for 50+ CEOs and COOs