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Strategic Models & Technologies Company Profile and Services What we can do, want to Strategic Models & Technologies Company Profile and Services What we can do, want to do, will do for your Company and Its Success 1 Slide Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Did you know that…. • The world's largest customer is Strategic Models & Technologies Did you know that…. • The world's largest customer is the U. S. Federal Government!! The US Government purchases more than US$500 billion annually on goods and services of nearly every kind. • Did you know there are over 55, 000 municipalities in the US !! • Combined, state and local governments spend twice what the US Government spends each year! • Over 400 Government agencies issue over 200, 000 Research and Development grants annually. • Each year, over US$50 billion is distributed in royalty-free noreturn research grants to commercial organizations. Slide 2 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Strategic Models Mission Statement • To supply our customers with Strategic Models & Technologies Strategic Models Mission Statement • To supply our customers with the best service possible in the Federal, State and Municipal markets in either grants, registration or procurement environments. • To give our Customers the necessary edge in all their Government Interactions. • To be the very best in obtaining government resources in either R&D or Procurement. • To represent our customers in the best way possible in their dealings with US Federal, State or Municipal authorities. Slide 3 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Company Profile • A Full Service operations offering its customers Strategic Models & Technologies Company Profile • A Full Service operations offering its customers a total solution package for all their US registration and grant submission needs. • Founded in 1999 Strategic Models is a US based operation with offices in New York, Washington DC and Israel. • With over 10 service managers worldwide, Strategic Models supplies its customers with professional services in Israel and the USA. Slide 4 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Meet Moti Gross, Ph. D • Mother is very happy, Strategic Models & Technologies Meet Moti Gross, Ph. D • Mother is very happy, her son is a Doctor! • Completed Ph. D in Economics and Corporate finance in 1999. • Has been involved in technical projects (Medical, Security, Communications etc. ) for over 18 years. • Operated in US Government environment since 2000. • Has in depth knowledge of US Government procedures. • Works both in Israel and the USA. 5 Slide Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies The Staff at Strategic Models USA Left to right: Ms. Strategic Models & Technologies The Staff at Strategic Models USA Left to right: Ms. Jenifer Plotkin, Mr. Bruce Kovack, Ms. Felicity Andrews 6 Slide Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies So what does Strategic Models do? • Assist in obtaining Strategic Models & Technologies So what does Strategic Models do? • Assist in obtaining GSA Schedule registration. – Preparing – Submitting – Negotiating • Assist in submitting proposals for Federal Research Grants – Preparing – Submitting – Negotiating • Assist in focused agency based sales efforts in obtaining GSA contracts. – Procurement efforts – Tendering Slide 7 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Contact Details USA 377 Park Ave South 3 rd Floor Strategic Models & Technologies Contact Details USA 377 Park Ave South 3 rd Floor New York, NY, 10017 Tel: 1 -718 -576 -1419 Fax: 1 -860 -540 -2598 Email: info@strategic-models. com Slide 8 Israel 3 Ahuzat Bayit 4 th floor Tel Aviv, 64143 Tel: +972 -3 -5165471 Fax: +972 -3 -7255941 Email: mgross@strategic-models. com Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Selling what the US Government needs to Buy Slide 9 Strategic Models & Technologies Selling what the US Government needs to Buy Slide 9 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies GSA Schedules FAQ Q: What is a GSA Schedule? A: Strategic Models & Technologies GSA Schedules FAQ Q: What is a GSA Schedule? A: A GSA schedule is an un-funded, five-year contract listing the prices the federal government has agreed to pay for a vendor's commercial products and services. The contract may be renewed for three five-year periods resulting in a 20 -year contract if all renewals are executed. Q: When can I conclude a sale under the GSA Schedule? A: A GSA schedule contract is an official federal contract but it is not funded and it does not have products or services to deliver immediately. Funding occurs when an order is signed by a federal agency. Slide 10 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies What is a GSA Schedule, exactly? Q: Schedules? ? A: Strategic Models & Technologies What is a GSA Schedule, exactly? Q: Schedules? ? A: There are 62 categories of commercial products and services that vendors may apply for a GSA contract under. Known as schedules, these categories cover everything from industrial products, vehicles, computers and office products, to most categories of professional services. Today, GSA schedules are the favored purchasing mechanism for most federal buyers and an ideal sales and closing vehicle for vendors. Large federal contractors can have GSA schedule sales exceeding 100 million USD annually. Slide 11 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Getting on a GSA Schedule Q: How do I become Strategic Models & Technologies Getting on a GSA Schedule Q: How do I become an approved supplier? A: To be an approved supplier under a GSA schedule, the vendor must go through an arduous application process. Negotiating fair and reasonable prices for the products or services to be delivered is the most important aspect of application process. Q: What happens after I get on a schedule? A: If a contract is successfully negotiated, the vendor is placed on a list of approved suppliers for that particular schedule. Buyers for federal agencies can order using GSA Advantage, the online marketplace for GSA schedule product/services. Slide 12 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies How does it work or How do I get paid? Strategic Models & Technologies How does it work or How do I get paid? Q: How is an order generated under the GSA? A: An order under a schedule is a request for products and/or services. Approved vendors under a GSA schedule use the prices listed in their GSA contract to price orders received from federal agencies. Q: What about the competition? A: Competition for an individual GSA order is reduced significantly because the prices contained in a schedule are predetermined at the time of contract award. However, direct sales efforts are usually required to generate an order. GSA vendors should not expect sales under the contract without focused, agency-based sales efforts. Slide 13 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies The Federal Buyers Q: How do the buyers use GSA Strategic Models & Technologies The Federal Buyers Q: How do the buyers use GSA Schedules? A: Generally, federal buyers submit requests to three vendors on a schedule and select the winning vendor based on best value considerations. An approved order stands as a contract between the purchasing agency and schedule vendor, not between the vendor and GSA. However, it must conform to all the terms and conditions of the vendor's GSA schedule contract. Q: Can State and Municipal buyers use GSA schedules? A: State and local agencies can purchase directly from the Information Technology GSA schedule (IT 70). State and local purchasing authority may be extended to other GSA schedules in the future. Slide 14 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies GSA Registration Timeline INHOUSE 4 W Data Collection At GSA Strategic Models & Technologies GSA Registration Timeline INHOUSE 4 W Data Collection At GSA 4 W Offer Completion 3 W Review & CO assignment 26 W AWARD 12 W Admin. Clarifications 2 W CO Negotiations 1 W Final Proposal rev. Slide 15 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Federal Assisted Research Slide 16 Copyright @ Strategic Models 2007 Strategic Models & Technologies Federal Assisted Research Slide 16 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Federal Grant Program • The US government funds technological development. Strategic Models & Technologies Federal Grant Program • The US government funds technological development. Spends money on Intramural and Extramural R&D. – Intramural – government institutes – Extramural – non-government institutes • Over 150 billion dollars was distributed for R&D in 2007. • Approximately 50 billion dollars was distributed to Extramural R&D. Almost 750 million went to foreign performers. • Federal R&D grants fund: – Basic Research – Applied Research – Development • Some agencies fund more of Basic (NSF, NIH), some more of Applied and Development (DOD, USDA, EPA), some only Development (DHS, TSA) Slide 17 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Basic, Applied & Development • Basic research Involves study and Strategic Models & Technologies Basic, Applied & Development • Basic research Involves study and discovery of fundamental phenomena in science and technology as they relate to the development of new knowledge and improved applications. • Applied research Involves examining and analyzing scientific and technological applications in terms of the underlying principles, as well as verifying new concepts. • Development This is the process by which a new or improved applied research concept is incorporated in a device which is scheduled for production Slide 18 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Grant Making Agencies p p p p U. S. Dept Strategic Models & Technologies Grant Making Agencies p p p p U. S. Dept of Agriculture, USDA U. S. Dept of Commerce, DOC U. S. Dept of Defense, DOD U. S. Dept of Education, ED U. S. Dept of Energy, DOE U. S. Dept of Health & Human Services, HHS U. S. Dept of Housing & Urban Development, HUD U. S. Dept of Interior, DOI U. S. Dept of Justice, DOJ U. S. Dept of Labor, DOL U. S. Dept of State, DOS U. S. Dept of Transportation, DOT U. S. Treasury Department, TRE Veterans Affairs, VA 19 Slide p p p U. S. Agency for International Development, USAID Corp for Natl Cmty Service, CNCS U. S. Environmental Protection Agency, EPA Dept of Homeland Security, DHS Inst of Museum & Library Services, IMLS Natl Aeronautical & Space Admin, NASA Natl Archives & Record Admin, NARA Natl Endowment for Arts, NEA Natl Endowment for Humanities, NEH Natl Science Foundation, NSF Small Business Admin, SBA Social Security Admin, SSA Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies And many more sub-agencies! Do. D Slide 20 Defense Contract Strategic Models & Technologies And many more sub-agencies! Do. D Slide 20 Defense Contract Management Agency (DCMA) Defense Information Systems Agency (DISA) Defense Logistics Agency (DLA) Department of the Air Force (USAF) Advanced Technology Office (ATO) Department of the Army (USA) Defense Sciences Office (DSO) Department of the Navy (DON) Information Exploitation Office (IXO) Ballistic Missile Defense Organization Information Processing Technology Office (IPTO) Defense Advanced Research Projects Agency Counter Intelligence Field Activity Microsystems Technology Office (MTO) Defense Advanced Research Projects Agency Special Projects Office (SPO) Defense Intelligence Agency Tactical Technology Office (TTO) Defense Security Cooperation Agency Defense Threat Reduction Agency Missile Defense Agency National Geospatial-Intelligence Agency National Reconnaissance Office U. S. Special Operations Command Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Why are US Federal R&D Grants Great! • • Fund Strategic Models & Technologies Why are US Federal R&D Grants Great! • • Fund 100% of the R&D budget No equity dilution No repayment of grant No royalties No IP limitations Some limitations on manufacturing Government receives only a “non-exclusive royalty free license” (for its own protection – allows the gov’t to step in if you do not fulfill your part) – Thousands of companies receiving federal funds sign this stipulation. Slide 21 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Difficulties in Federal Grant Submissions • Registration through Grants. gov Strategic Models & Technologies Difficulties in Federal Grant Submissions • Registration through Grants. gov – need DUNS, NCAGE, CCR, AOR etc. • Must be competitive • No Interaction with Peer Reviewers • Applications must be perfect • “Format” is imperative. Rejection is frequent for: – Small fonts – Smaller margins – Federal laws – i. e. smoke free workplace • Long time planning - several months until reply • Application and Budget instructions – time consuming • Page limitations on application – between 15 -25 pages for core technological document Slide 22 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies National Institutes of Health Office of the Director National Institute Strategic Models & Technologies National Institutes of Health Office of the Director National Institute on Aging National Institute on Alcohol Abuse and Alcoholism National Institute of Allergy and Infectious Diseases National Institute of Arthritis and Musculoskeletal and Skin Diseases National Cancer Institute National Institute of Child Health and Human Development National Institute on Deafness and Other Communication Disorders National Institute of Dental and Craniofacial Research National Institute of Diabetes and Digestive and Kidney Diseases National Institute on Drug Abuse National Institute of Environmental Health Sciences National Eye Institute National Institute of General Medical Sciences National Heart, Lung, and Blood Institute National Human Genome Research Institute National Institute of Mental Health National Institute of Neurological Disorders and Stroke National Institute of Nursing Research National Center for Research Resources National Library of Medicine National Institute of Biomedical Imaging and Bioengineering National Center on Minority Health and Health Disparities National Center for Complementary and Alternative Medicine Slide 23 Fogarty International Center Clinical Center for Information Copyright @Technology Strategic Models 2007 Scientific Review No funding January 2008 authority

Strategic Models & Technologies NIH Extramural Program • Total NIH Budget – 29 billion Strategic Models & Technologies NIH Extramural Program • Total NIH Budget – 29 billion USD • Extramural Program – 3. 5 billion USD • Approximately 65, 000+ grant applications are submitted to NIH each year, • 30% are funded • Competing grant applications are received for three review cycles per year • Types of Solicitations: – Program Announcement (PA) – very broad and general – Request for Application (RFA) – very specific • 80% of funds are to “Investigator Initiated” applications. • Must apply electronically through grants. gov – SR 424 forms. Slide 24 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies REVIEW PROCESS FOR NIH RESEARCH GRANTS Research Grant Application (PI) Strategic Models & Technologies REVIEW PROCESS FOR NIH RESEARCH GRANTS Research Grant Application (PI) Principal Investigator Initiates Research Idea Small Business (Applicant) National Institutes of Health Center for Scientific Review Assign to Submits application IC and SRG Scientific Review Group Review for Scientific Merit Institute Evaluate for Relevance Advisory Council or Board Recommends Conducts Research 25 Slide Allocates Funds $$ Copyright @ Strategic Models 2007 Takes Action Institute Director January 2008 final action for NIH Director

Strategic Models & Technologies Submission Review Feb 1/Mar 1* ‘ 06 Jun Jul ‘ Strategic Models & Technologies Submission Review Feb 1/Mar 1* ‘ 06 Jun Jul ‘ 06 Post-Review Phase Sep/Oct ‘ 06 Dec 1 ‘ 06 Jun 1/Jul 1* ‘ 06 Oct Nov ‘ 06 Nov- Feb‘ 07 Jan/Feb ‘ 07 Apr 1 ‘ 07 Oct 1/Nov 1*‘ 06 Feb Mar ‘ 07 Mar- Jun‘ 07 Standard Receipt Date (new/ *revised and continuation) Timeline Slide 26 Sep 30‘ 06 May/Jun ‘ 07 Jul 1 ‘ 07 Council Meeting; Anticipated Funding Approved Award for Nonexpedited and Special Action Awards Funds Released for Payline Grants Chosen for Expedited Second. January 2008 Copyright @ Strategic Models 2007 Level Review Initial Peer Review

Strategic Models & Technologies Types of Grants • Solicited or Investigator-Initiated – – – Strategic Models & Technologies Types of Grants • Solicited or Investigator-Initiated – – – Regular Research Grant: R 01 Exploratory Grant: R 21 Program Project Grant: P 01 Specialized Programs of Research Excellence (SPORE) Other – CORE, CDRCC Small Business • Innovative Research Grant (SBIR) – R 43, R 44 • Technology Transfer Research (STTR) – R 41, R 42 Slide 27 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Department of Defense (DOD( And much, much more! 28 Slide Strategic Models & Technologies Department of Defense (DOD( And much, much more! 28 Slide Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Department of Defense • • DOA, DON, USAF, DARPA, USSOC, Strategic Models & Technologies Department of Defense • • DOA, DON, USAF, DARPA, USSOC, DTRA Main agencies for Defense related projects Operate through BAA system Largest extramural budget (over 6 billion annually) Basic, applied and development research Awards are based on Grants, Cooperative Agreements, Contracts, Technology Investment Agreements, and/or Other Transaction for Prototype “ 845” Agreements 80% of funding is based on solicitations. Interaction with Program Managers is encouraged Slide 29 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies • • Elements of Broad Agency Announcements (BAA) Synopsis in Strategic Models & Technologies • • Elements of Broad Agency Announcements (BAA) Synopsis in Grants. gov or in agency website BAA in form of Proposer Information Pamphlet (PIP) Utilizes Do. D Form 254 (if applicable) TIME PERIOD(S) – – Slide 30 Generally open for 1 yr after date of publication Initial round of proposals due NLT 45 days after publication Proposals received after initial cut-off date will be evaluated/selected based on availability of subsequent program funding, if available. Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Timeline (months) T=0 BAA Publication Slide 31 T=1. 5 White Strategic Models & Technologies Timeline (months) T=0 BAA Publication Slide 31 T=1. 5 White Paper Submission T=2. 5 WP Feedback And Recommendation T=4. 0 Full Proposal Submission Copyright @ Strategic Models 2007 T=5 Award T=6 Contract January 2008

Strategic Models & Technologies Miscellaneous • There are many agencies and departments. Find those Strategic Models & Technologies Miscellaneous • There are many agencies and departments. Find those that are suitable • Simultaneous Solicitations for same technology. • Investigate further – which solicitations are suitable for you! • Use an expert (me!) • Contact program manager • Continue re-submitting even if at first you did not succeed. Slide 32 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Do’s and Don’ts Do • Give yourself enough time to Strategic Models & Technologies Do’s and Don’ts Do • Give yourself enough time to submit • Adhere 100% to application rules - not 99% not 101% • Cover all criteria in solicitation • Address all weak points in application • Apply to multiple agencies when possible Slide 33 Don’t p Expect flexibility – No “Israeli Combinot”! p Make claims you can’t support. Everything must be supported p Apply without US partner. Not mandatory but helps p Ask for excessive budget that cannot be defended p Round corners Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Procurement and Tendering Services Slide 34 Copyright @ Strategic Models Strategic Models & Technologies Procurement and Tendering Services Slide 34 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Procurement and Tendering Services • Strategic Models assists in identifying Strategic Models & Technologies Procurement and Tendering Services • Strategic Models assists in identifying tendering opportunities for businesses in the Federal, State and Municipal environment. • By utilizing modern, state-of-art notification techniques, Strategic Models is able to give our clients relevant solicitations within 24 -48 hours of publication. • Applying focused sales contacts with the various government agencies, gives businesses an “edge” over competitors. • Identifying, contacting, preparing and submitting RFI’s, RFQ’s, RFP’s, tenders and bids, enables us to assist our customers in achieving a market advantage. Slide 35 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Procurement • Establishing agency focused direct sales methods to the Strategic Models & Technologies Procurement • Establishing agency focused direct sales methods to the various procurement and buying agencies in Federal. State and Municipal agencies. • Assisting our customers in establishing the necessary strategy by identifying and contacting the necessary procurement channels. • Supporting the above actions with the necessary documentation. Slide 36 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Tendering Services • Registered in all major tendering databases. • Strategic Models & Technologies Tendering Services • Registered in all major tendering databases. • Receiving daily inputs from Federal Register, Early Bird, Next. Gov, Grants. gov, Fed. Biz. Opps and more. • Preparing together with the customer the necessary documentation and registration (if required) in order to submit bids under specific tenders. • Establishing “Sol” tenders on the basis of contacts with relevant government agency authority. Slide 37 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Contact Us! • Give us a call to schedule a Strategic Models & Technologies Contact Us! • Give us a call to schedule a no-cost, no-commitment meeting. • We’ll give you a direct assessment of your requirements based on your inputs. • At the least, you’ll receive some general information how the US Federal, State and Local governments procure goods and services and what needs to be done to “tap into” that market. • Remember! Strategic Models strives to give its customers the best market value for our services. Slide 38 Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Contact Details USA 377 Park Ave South 3 rd Floor Strategic Models & Technologies Contact Details USA 377 Park Ave South 3 rd Floor New York, NY, 10017 Tel: 1 -718 -576 -1419 Fax: 1 -860 -540 -2598 Email: info@strategic-models. com Slide 39 Israel 3 Ahuzat Bayit 4 th floor Tel Aviv, 64143 Tel: +972 -3 -5165471 Fax: +972 -3 -7255941 Email: mgross@strategic-models. com Copyright @ Strategic Models 2007 January 2008

Strategic Models & Technologies Slide 40 Copyright @ Strategic Models 2007 January 2008 Strategic Models & Technologies Slide 40 Copyright @ Strategic Models 2007 January 2008