Strategic management of the organization Characteristics of

Strategic management of the organization

Characteristics of "Kya-1 LLC "Kya-1" - is a trade company specializing in the wholesale of food. The activity of "Kya-1" through the organization of the wholesale and the retail trade from a warehouse. This company has a separate property owned, has its own balance, settlement account, round seal and other details. Wholesale base of "Kya-1" was founded in 1999 The total area of the warehouse of "Kya-1" is 1340 m 2. Total office area - 345 m 2.

"Realizing the goods, the company meets the needs of customers. Doing Business with Integrity helps to improve the image of the organization. Quality of the goods allows to attract new customers. The more customers, the higher the profits of the enterprise. The financial success of the company enabled the company to expand, increasing market presence. "

The overall goal profit-making Increase sales revenue by 10% Reduce the cost by 5% increase chit market share by 5% Introduce new technology sales cost accounting Analysis of market environment increase competition of 5% Increase salary

Organizations competitors LLC «Кya-1» LLC "Spectrum" LLC "Soyuz-products" Strengths 1. Good location 2. The range is above average 3. Good reputation 4. Discounts 1. Good location 2. The price level is below average 3. Service delivery 1. Large range 2. Low prices 3. Good service 4. Good image 5. The presence of discounts and installment Weaknesses 1. Does not provide delivery services 2. The prices above average 1. Low range 2. Quality of service is low 1. Bad advertising 2. Poor location

SWOT analysis Strengths 1. Effective management 2. Young qualified team 3. Effective use of marketing strategies 4. Low cost 5. A variety of goods Weaknesses 1. Poor awareness 2. Not perfect organizational structure Opportunities 1. Implementation of the marketing mix 2. Training Threatening 1. Competitive pressure 2. Lack of own finance

Improving the strategic management of "Kya-1" Advantages Disadvantages 1. Centralization in strategic decisionmaking; decentralization in operational decisions 1. Lack of marketing management function 2. Exemption from the line manager indepth analysis of problems Duplication of functions 3. Increasing control over the actions of subordinates 3. Insufficient clear responsibility 4. Lack of specialists and experts (eg, marketing) 5. Lack of close relationships and collaboration on the horizontal level between departments