Strategic management 6 TR 503 The London College

Strategic management 6 TR 503 The London College, UCK Student: Oana Chirila ID: 100328201 Course Leader: Key Crewe

Intercontinental Hotels Group brands

Research findings: o Intercontinental Hotels Group- strategic management and risk management o Intercontinental Hotels Group culture o The company business model o Strategic and nonstrategic decisions adopted by the organisation

Intercontinental Hotels Group- strategic management and risk management o SWOT analysis o PEST analysis

Intercontinental Hotels Group culture The corporate culture is to act responsibly in everything they do. (IHG, 2013)

The company business model o owned model o franchised model o managed model

Its all about a good……

Strategic decisions adopted by IHG The strategic decisions are taken by CEO (board of directors, chief executive operator, business director, managers) (Crewe, 2013)

IHG strategy

Ihg Strategy o Guest love -by providing the best service to the customer the business profit will increase, insuring a great future for the company; o People engagement -is a key tool for a smooth run of the business; o Total revenue -increasing the revenue by up selling services providing by the company: accommodation, conferences, entertainment, food and beverages; o Margin (IHG, 2013)

Non strategic decisions adopted by IHG Non-strategic decisions are taken by supervisors, workers in order to fulfil the request from HD (head of department). (Liu, 2013)

Managing risk at IHG o IHG buy and sell hotels on a regular basis, which it could be considered to be risky. (IHG, 2012)

Conclusion o o The multimedia presentation includes a brief evaluation of the main points a successful organisation needs on a competitive market; A video about risk appetite and maturity;

References o o o o Balanced Scorecard Institute(2013)Balanced scorecard basics. [online]Available from: http: //balancedscorecard. org/Resources/Aboutthe. Balanced. Scorecard/tabid/55/Default. aspx[accessed: 30. 11. 13 ] (Crewe, K. , (2013) Strategic Management, LCUCK-Class-handouts) A. Doyle, P. & Stern, P. (2006) Marketing Management and Strategy: The marketing plan. Harlow: Pearson Education Limited B. Doyle, P. & Stern, P. (2006) Marketing Management and Strategy: Business unit strategy. Harlow: Pearson Education Limited IHGplc. (2013)Annual report and financial statements. [on-line]Available from: http: //www. ihgplc. com/files/reports/ar 2012/docs/IHG_Report_2012. pdf#page=39[ accessed : 05. 11. 2013] IHGplc. (2013) Brand news. [on-line] Available from: http: //www. ihgplc. com/index. asp? Page. ID=414&News. ID=2918 [accessed : 05. 11. 2013] Intercontinental Hotels Group(2013) Crisis Toolkit [on-line video]. 05. 01. 2013. Available fromhttps: //www. ihgmerlin. com/portal/server. pt? open=512&obj. ID=12048&Page. ID=0&cached=true&mode=2&user. ID =3037#linkitem. DA_2552619[Accessed: 05. 11. 2013]. IHGplc. (2013)Corporate Reputation. [online] Available from: http: //www. ihgplc. com/files/reports/arv 2007/index. asp? pageid=6[accessed: 22. 11. 13 ] IHGplc. (2013)Thenaturalstrategy. [online]Available from : http: //blog. thenaturalstrategy. com/tag/ihg/[accessed: 22. 11. 2013 ] IHGplc. (2013) Risk factors 2010. [online]Available from: http: //www. ihgplc. com/files/reports/ar 2009/2010 -risk-factors. html[accessed: 22. 11. 13 ] IHGplc. (2013)Brands IHG imagejpg. [online]. Available from: https: //www. google. com/search? q=ihg+brands&source=lnms&tbm=isch&sa=X&ei=d. Iav. Ut. TQMa. PY 7 Abkv. IHA Dw&ved=0 CAk. Q_AUo. AQ&biw=1024&bih=676#facrc=_&imgdii=Ga 3 cpxl 7 Mrbvx. M%3 A%3 Bi. CO 5 FDHDKs. Yr. MM%3 B Ga 3 cpxl 7 Mrbvx. M%3 A&imgrc=Ga 3 cpxl 7 Mrbvx. M%3 A%3 BAPZsry 46 q. Evr. KM%3 Bhttp%253 A%252 Fwww. vers kans. com%252 Fwp-content%252 Fuploads%252 F 2013%252 F 03%252 Fintercontinental-hotel-group-ihgbrands 1. gif%3 Bhttp%253 A%252 Fwww. verskans. com%252 F 2013%252 F 03%252 Ftop-publicly-listed-hotelstocks-in-2013%252 Fintercontinental-hotel-group-ihg-brands-2%252 F%3 B 447%3 B 282 [Accessed: 01. 11. 2013]

o. Thank you for listening!