Storage 101 Take Control of the Heat David

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Information Management Challenges Business and IT perspectives Business Needs IT Plans Revenue High availability Agility Rapid provisioning Costs Maximize budgets Productivity New strategies Business-critical information must be captured and available when needed—at all times New or changed business initiatives must be up and running quickly Information growth of more than 50% per year puts pressure on budgets Must deliver a higher return on investment–both for human recourses and capital equipment © Copyright 2010 EMC Corporation. All rights reserved. Protect data and design data center for highest system and information availability Have needed reserves of both storage capacity and performance Automatically ensure that no stale data occupies expensive capacity Stop firefighting and increase the capacity managed by each staff member with new tools 4

Drivers of Next-Generation Storage Strategy Consolidation and Virtualization Next-Generation Storage Strategy Flash HDD New Storage Technology © Copyright 2010 EMC Corporation. All rights reserved. • Practices like server virtualization combined with advances in Moore’s Law and server consolidation increases the need for storage performance • Simultaneously, relentless 62% yearly data growth demands more cost-efficient storage • Finally, new technologies like enterprise Flash and high-capacity drives holds the promise for more efficient storage strategies that can change IT economics 5

Next-Generation Storage Strategy Must be both simple and efficient Simple Efficient Must centralize management Must optimize service levels Single unified interface for midtier SAN and NAS environments Dynamically use system resources to provide the highest performance and lowest cost Must connect to any protocol Must reduce capacity and power NFS, CIFS, p. NFS, i. SCSI, Fibre Channel , and MPFS should all be in one system Must enable consolidation Use the same common infrastructure for virtual and physical applications Must be able to “set it and forget it” Very intuitive GUI lets you deploy sophisticated and advanced services with just a few clicks © Copyright 2010 EMC Corporation. All rights reserved. Reclaim wasted capacity while cutting power and cooling for needed data Must improve storage utilization Allocate capacity on an as-needed basis to avoid stranded resources Must scale as needed Ability to add capacity as needed without hitting performance and capacity barriers 6

The EMC Celerra Family The Industry-leading Unified Storage Platform Unified Storage Gateway Dedicated storage Easy to deploy Simple to manage Shared storage Add NAS, i. SCSI to Fibre Channel SAN Leverage existing storage investment Scale performance and capacity NX 4 NS-120 NS-480 NS-960 NS-G 2 NS-G 8 Availability Failover (N+1) Advanced Failover (N+M) Number of X-Blades 1 or 2 2 or 4 2– 8 1 or 2 2– 8 Connectivity NAS, i. SCSI, Fibre Channel NAS, MPFS, i. SCSI, Fibre Channel Storage CLARii. ON, Symmetrix Maximum usable IP storage capacity (X-Blade/system) 16 TB/ 32 TB/ 64 TB/ 192 TB 128 TB/ 896 TB 64 TB/ 128 TB/ 896 TB © Copyright 2010 EMC Corporation. All rights reserved. 8

Celerra Innovation Industry-leading architecture SP SP XB XB XB Automatic Data Placement High Performance Flash 15 K HDDs Storage Pool – Dedicated storage processors for block and file – “Hot” data automatically served from Flash drives CIFS MPFS p. NFS i. SCSI FCo. E FC • Highest service levels High Capacity HDDs • Greatest efficiency XB – Fully automated tiered storage pools for best cost per gigabyte • Maximum flexibility – Native protocol support for any environment • Fibre Channel (FC), i. SCSI, Fibre Channel over Ethernet (FCo. E)* • NFS, p. NFS, CIFS *Available Fall 2010 © Copyright 2010 EMC Corporation. All rights reserved. 9

Celerra Innovation Maximize real estate with ultra-dense storage racks New re featu • Doubles drive density: – From five drives per rack unit to 10 drives per rack unit • Celerra NS-480 and NS-960 • 42 U rack sports – Tandem rails and dual drive array enclosures • Fully configured racks to simplify field upgrades and minimize serviceability • Drive support: – 10 K/15 K Fibre Channel drives allowed in the vault only (enclosure 0 -0) – 5, 400 rpm low power SATA or 7, 200 rpm SATA throughout – 2 TB HDD (hard disk drives) coming soon • Flash drives support in any FC slot © Copyright 2010 EMC Corporation. All rights reserved. 10

Storage Innovation EMC Unisphere management • Simple and intuitive GUI for combined SAN and NAS • High performance design • Tight VMware integration • Built-in access to support community • Supports existing CLARii. ON and Celerra © Copyright 2010 EMC Corporation. All rights reserved. New featu re 11

EMC Unisphere Increased productivity with new levels of simplicity New Task Previous Now with Unisphere Aggregated alerting 35 clicks to survey 3 Celerras and 3 CLARii. ONs 2 clicks 8 -times faster Find the system 64 clicks to gather with the most information from all (6) free capacity systems Customizable table views © Copyright 2010 EMC Corporation. All rights reserved. 90 minutes to gather data then export the data and load up a chart in Microsoft Excel 1 click 64 -times faster Less than 5 minutes 12

Celerra Innovation FAST optimizes for economic efficiency as data ages Access Frequency Year 1 Year 2 Year 3 Year 4 Year 5 As data ages and becomes less frequently accessed, FAST automatically moves it to high capacity HDDs for lowest cost Flash Automatic SATA New and frequently accessed data is stored on Flash for highest performance Days Since Creation © Copyright 2010 EMC Corporation. All rights reserved. 14

Celerra Innovation FAST—Fully Automated Storage Tiering New e featur • Optimizes FC or i. SCSI storage for: – Best performance – Largest capacity – Lowest cost • Dynamically places: – “Hot” data is on Flash – “Cold” data on SATA drives • Maximizes return on investment – Ongoing recycling of storage media for highest utilization rate • Ensures service level agreements are met – Delivers maximum performance over the system’s entire service life © Copyright 2010 EMC Corporation. All rights reserved. 15

Celerra Innovation Block efficiency at the storage pool level FAST Sub. LUN Tiering New e featur automatically moves active data to Flash and inactive data to low-cost SATA © Copyright 2010 EMC Corporation. All rights reserved. 5% Active Flash 95% Inactive HDD Storage pool 16

Celerra Innovation FAST Cache for maximum application performance Without FAST Cache App server With FAST Cache 4. 5 X bette r App server Controller • FAST Cache solves this problem by increasing controller cache by 64 times using Flash drives Controller DRAM Cache Flash 4 of 5 I/Os from disk • HDD (hard disk drive) performance has not kept up with server demands, leaving applications I/O deficient 1 of 10 I/Os from disk • Most reads and writes are now served directly from high performance Silicon • FAST preserves I/O slots for connectivity and is well positioned to take full advantage of any decrease in Flash drive costs • FAST Cache’s persistent nature keeps data cached even after a power failure © Copyright 2010 EMC Corporation. All rights reserved. 17

Celerra Innovation The FAST Cache effect on applications New re featu Microsoft SQL Server 25, 000 1, 228 Users 50, 000 2, 445 2445 TPS* Baseline 20 minutes 4 minutes 2445 Users TPS* with FAST Cache 150 VMware virtual desktops Resp. Time Boot Time >1 minute Resp. Time Baseline • Turbo-charges applications with up to 2 TB of FAST Cache for both read and write operations – Database 9 minutes Boot Time • Uses system Flash drives • Twice the number of users • Twice the number of transactions – VMware • • Half the boot time Four-times faster response time Vastly improved end-user experience Scale users faster and further with each system with FAST Cache * Transactions per second © Copyright 2010 EMC Corporation. All rights reserved. 18

Celerra Innovation File-level FAST and data movement EMC File Management Appliance/VE SATA Celerra SATA EMC Centera Flash Fibre Channel SATA EMC Atmos Celerra SATA EMC Data Domain © Copyright 2010 EMC Corporation. All rights reserved. • Move older and/or inactive files automatically off the primary storage system and on to more cost-effective frames • Free up primary storage resources automatically • Applications still see a virtualized ‘stub’ on the primary storage thereby ensuring that no application interruption occur 19

Celerra Innovation Thin LUN Virtual Provisioning • Increase storage efficiency Logical Application User View User A User B User C 10 GB 4 GB 3 GB Physical Allocation • Thin LUN – Only allocates capacity at point of consumption – Safely monitors growth – Automates capacity allocation – Dramatically improves storage efficiency by frequently doubling utilization rates • Thin LUNs fully support Common Storage Pool © Copyright 2010 EMC Corporation. All rights reserved. – Advanced snapshots – FAST – EMC Recover. Point 20

Celerra Innovation Maximum efficiency with deduplication and compression Data Deduplication File data 1 TB Active Inactive Deduplication and compression ~ 500 GB © Copyright 2010 EMC Corporation. All rights reserved. • Combine file-level deduplication with block-level compression and reclaim up to 77% space • Realized compression ratios depends on file type • Double your effective capacity on average 21

EMC: The VMware Choice Two out of three CIOs pick EMC for their VMware environmentsthe networked (SAN or NAS) “Which vendor(s) supplied storage used for your virtual server environment? ” • Trusted storage platform for the most critical and demanding VMware environments • Advanced integration and functionality that maximizes the value of a virtualized data center “Which is your storage vendor of choice in a virtual server environment? ” • Flexibility to meet infrastructure to business and technical needs • Knowledge, experience, and partnerships to make your virtual data center a reality “EMC remains the clear storage leader in virtualized environments. ” © Copyright 2010 EMC Corporation. All rights reserved. 23

Celerra Consolidation The perfect storage strategy for VMware Unified Storage for VMware Block over IP deployment VMware over file deployment Active Directory, application servers, Exchange 2007 i. SCSI SAN Desktop virtual machines Shared templates NFS/CIFS NAS i. SCSI © Copyright 2010 EMC Corporation. All rights reserved. Fibre Channel Block over Fibre Channel deployment Share. Point, data warehouse, DSS Fibre Channel SAN A single unified storage platform gives you the flexibility to grow and evolve your business without added complexity 24

Celerra Innovation Tight integration with VMware Celerra Plug-in for VMware Celerra unified storage EMC Replication Manager for VMware on NFS WEB 1 WEB 2 APP 1 APP 2 SQL OS OS OS RM OS VMware infrastructure Production Celerra unified storage IP network Increase storage efficiency while maintaining operational integrity VMware v. Center Site Recovery Manager Integration for NFS Common replica management for VMware on NFS, i. SCSI, and Fibre Channel Recovery ESX servers v. Center Site Recovery Manager automated failover/failback Makes disaster recovery rapid, reliable, manageable, affordable By integrating storage and data management features directly with VMware, virtual desktops and their information may be simpler and more efficiently controlled © Copyright 2010 EMC Corporation. All rights reserved. 25

Celerra Innovation VMware v. Storage APIs for Array Integration (VAAI) New re featu • Intelligent off-loading of storage functions to CLARii. ON CX 4 • Accelerates VM deployment, clone, snapshot, and Storage VMotion VAAI • Available with VMware’s next v. Sphere release • Clear benefits: – Improve scalability and performance – Eliminate out-of-space errors – Transparently leverage array function 10 -times less I/O, 10 -times more VMs, 10 -times faster © Copyright 2010 EMC Corporation. All rights reserved. 26

VMware-Efficient Solution Stack Rapid deployment with Celerra integration for VMware Microsoft SQL Server • Exchange • Share. Point VMware View VMware ESX Rack-mount servers IP switch EMC Avamar EMC Celerra © Copyright 2010 EMC Corporation. All rights reserved. • 66% reduction in configuration time • 50% reduction in deployment time • EMC Avamar yields up to 10 -times reduction in backup time, 500 -times reduction in backup size • Enables disaster recovery • EMC Global Services integration, best practices, and implementation 28

Celerra Innovation Fully Microsoft Integrated and Certified • DART operating system compatibility – Client integration with Celerra Snap. Sure – Windows 2008 support (SMB 2, Hyper-V) – Interoperability with future Windows releases • Windows logo-certified i. SCSI – Certified for Windows Server 2008 R 2 – Volume Shadow Copy Service Provider – Microsoft Exchange and SQL Server support – Snap and replication integration through EMC Replication Manager • Native Microsoft management tools – Managed as a Windows server – Distributed File System (DFS) support – Active Directory integration © Copyright 2010 EMC Corporation. All rights reserved. 29

Celerra The simple and efficient choice Simple Efficient Centralize management Optimize service levels Single unified interface for midtier SAN and NAS environments Automatically move data to the most efficient storage technology based on activity Connect to any protocol Reduce capacity and power NFS, CIFS, p. NFS, i. SCSI, Fibre Channel, and MPFS —all in one system Consolidate platforms Use the same common infrastructure for virtual and physical applications Set it and forget it Very intuitive GUI lets you deploy sophisticated and advanced services with just a few clicks © Copyright 2010 EMC Corporation. All rights reserved. Reclaim wasted capacity with file-level deduplication and real-time data compression Improve storage utilization Allocate as needed with Thin Provisioning and recycle Flash capacity with FAST Scale as needed Add Flash drives for performance and hard disk drives for up to 2 PB of capacity as needed 30