Steve Bergman Executive Vice President, Digital Distribution
Why Deluxe is Interested in the DCI Specifications… l Established in 1915 by Fox Film Corporation, and for next 75 yrs l World’s Largest Film Laboratory (over 1. 5 B metes in 2004) l Laboratories in Los Angeles, Toronto, London, Rome, Barcelona, Madrid and Sydney. Strategic relationships South & Central America, and Asia. l Add’l business units provide the major Hollywood Studios with End-to-End Services
Why Deluxe supports the DCI Specifications l The specs clearly articulate the Digital Cinema requirements of the 6 major Hollywood Studios who drive global box office. l The specs remove uncertainty in the marketplace and makes the role for Deluxe very clear: to continue to provide end-to-end services to the film industry. l We recognize all the hard work that Walt Ordway, Howard Lukk, Jim Whittlesey, Steve Tsai and their team put in over the past nearly 3 years – and applaud their efforts to include all members of the film community in the process.
The DCI Spec builds on Deluxe’s Core Competencies Technological Innovation › 5 Academy Awards for Technical Achievement l Color Management › From Origination through any Distribution Channel l Anti-Piracy, Security & Forensics › Worldwide Leader in Tracking Piracy l Asset Management › Elements of Masters, AND Versions of Masters l Global Distribution Reach Across All Formats › From Theatrical Release thru DVD and Broadcast Trusted Partner for nearly 90 years
Deluxe’s Services Span the Content Value Chain & Distribution Markets Content Creation Content Management Content Distribution Lab DMM DFS / ETS • Film Processing • Data Centric Content Storage & Repurposing • Print Logistics & Delivery • Collateral Assets Storage & Fulfillment DMM • Print & Film Dailies • Forensic Coding EFILM • Digital Dailies DDS Digital Cinema • Online Sales & Marketing Tools • Physical Media Distribution • Collateral Assets Delivery • Menuing, Subtitling • Content Production DS&P Deluxe Digital Cinema • Network & Physical Media Delivery of Digital Cinema Content • HD/SD Video Dailies • Video Mastering/QC Deluxe Digital Distribution • Sound Mixing/Editorial • Data-Centric Content Delivery CFX • Digital Optical Effects Color Management Global Distribution Asset Management Specialty Mkt Early Window DMS • DVD Manufacturing, Distribution & Supply Chain Mgmt • CE&A Technology Innovation • Trailer Placement • Trailer Breakdown & Fulfillment • Digital Intermediates Film Security Trusted Relationship Television Home Entertainment Mobile Entertainment Online Entertainment
DCI Spec & the Deluxe Motion Picture Content Value Chain Release Printing 35 mm Dailies Film Capture Digital Capture Develop Film Digital Dailies Post Production Digital Intermediate Physical Distribution DCinema Mastering Digital Distribution Compression, Encoding & Authoring DVD Replicat’n & Distribution Digital Asset Management Format Conversions
Feature Distribution Services l Depots: 32 in US, 6 in Canada, 4 in UK › Returns, Inspections, Rejuvenations, Destructions l Print Control › Booking, Move Over, Hold Over, COD, Circuit l Logistics › Lab to Depot, Depot to Theatre, Theatre to Theatre l Real-Time Inventory System › Clients check status at Lab, Depot, or Theatre
Forensic Coding Technology (FCT) l End-to-End Solution for Anti-Piracy › Code Placement › Manufacturing › Packing, Delivery & Logistics l Forensics Department › Statistic Reports l Multi-Layered l Patents Security Pending
FCT Statistics l 84 Theatrical Releases since deployment summer 2003 l Used 100% on all Major Releases by: Fox, Paramount, MGM, Miramax, New Line, Sony l 99. 9% l 325+ l 90% success on tracking to unique source pirated copies received and reviewed to date camcorded from theatre l 5% telecine l 5% misc.
Deluxe Digital Cinema: Building on 90 years of Technological Innovation l Manage Transition Seamlessly: no add’l client staffing l Explore new Digital Services, often at request of Studios › Costs cheaper with shared infrastructure across multiple Studios l Leverage existing businesses, relationships, & experience › Color Management: Negative thru Exhibition, Home & Devices › Anti-Piracy: Security & Forensics › Asset Management: Post-production thru International Versioning › World-wide reach across Distribution Channels l Key Building Blocks already in place: › EFILM, Deluxe Digital Studios, Capital FX, DSP, DMM & DFS / ETS
Steve Bergman Executive Vice President, Digital Distribution
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