STEP UP SCHOOL № 9 KAZAN Even a little candle can create a miracle!
Team Ramilya Khabibullina, President Anastasiya Bogdanchicova, PR vice president Milena Mokrushina, Marketing vice president Luiza Nasyrova, Staff vice president Arina Galkina, Commercial manager Evgeniya Safina, Manufacturing vice president Anastasiya Kostenko, IT vice president Almira Murtazina, Finance vice president
Business idea Production and sailing of handmade aroma candles
Our aim: to create our own production of candles from eco-friendly materials at home. Our mission: to make world warmer, brighter and kinder to people.
Manufacturing Melting paraffin Putting a candlewick in a form Filling paraffin in the form Refrigerating
Product
Realization School fairs Pre-holiday sales District fairs Our main target audience: students, their parents and teachers.
Why should you choose our product? -natural ingredients -easy to use -bring comfort home -uplifting -aesthetic pleasure -reasonable price Competitors: • IKEA • OBI • Leonardo
Marketing research Our competitors IKEA The average price of candles OBI The average price of candles, made by us 2 -4€* 4€ 2€ Marketing research showed us that consumers prefer to buy candles for a price about 1, 5 € * price depends on exchange rate
Financial plan for a month Commercial sales 50 candles per month Coast 1€ Proceeds 49€ Planning profit 34€ Payback period 1 month Cost of goods sold (1 candle) 0. 3€ * price depends on exchange rate
Cost of goods sold Materials (for 50 candles) 12€ Depreciation 0. 4€ Wages 1. 2€ Electricity 2€ Total 16€ Cost of goods sold (1 candle) 0. 3€ * price depends on exchange rate
Finance plan for a year Income from sales of product The first year The second year School trade fair (4 times per year) 189€ 260€ Region trade fair (3 times per year) - 283€ Holiday sales (Halloween, Christmas, St Valentine’s Day, Defender of the Fatherland Day, Women’s Day) 236€ 265€ Total 413€ 807€ Final income 171€ 623€ * price depends on exchange rate
Marketing Strategy. Advertisement
Participation in seminars October 2013 November 2013
Taking part in school trade fairs.
STEP UP SCHOOL № 9 KAZAN Even a little candle can create a miracle!