Steering Committee Meeting 6 25 10 All of us

Steering Committee Meeting 6/25/10

“All of us have a stake, as individuals and as a society, in scientific literacy. “

A sustainable annual celebration of science that galvanizes our community to tackle this ongoing challenge together. In so doing, we will elevate scientific literacy and connect our community with the wealth of ongoing educational and vocational opportunities. The challenge is large, significant, and achievable. It also is too much to place on the shoulders of any one group, but requires continued support from academic, community, and business leaders.

Mission Engage Bay Area residents in an annual region-wide celebration of its scientific wonders, resources, and opportunities by exploring the role of science, engineering, and technology locally & in the world.

Success Benchmarks Attendance, Avg. Program Satisfaction Festival Ratings Awareness & Attitude – Y 1 Behavior – Y 2 & Y 3 Process # of sponsors, scientists, core partners engaged Sustainability variables Lasting Partnerships

Organization Corporate Philanthropy Sponsorships Tickets Festival Staff Core Partners Foundations Funding Individual Donations Management Advisory Council Partner Programs Conversations Partnerships Media Program Signature Events Explorations Steering Committee Community Carnivals

Festival Staff Festival Director K-12 Program Coordinator Media Relations Event Operations Coordinator Production Committee Sponsorship Coordinator

Advisory Council Rep named from each Core Partner Chaired by Bruce Alberts 20 -40 People Responsibilities Connect the festival to other key stakeholders Support sustainability efforts Attendance at one event during the Festival Council will not meet regularly

Steering Committee Actively provide programmatic guidance for the event 15 -20 People Responsibilities: Help maintain long term sustainability of BASF Recruitment of organizations and individuals who will provide programs or serve as exhibitors or community partners Support and advise on Signature Programs of festival Attend 6 meetings over next 16 months

Organization Corporate Philanthropy Sponsorships Tickets Festival Staff Core Partners Foundations Funding Individual Donations Management Advisory Council Partner Programs Conversations Partnerships Media Program Signature Events Explorations Steering Committee Community Carnivals

Funding

Funding 50 -60% funded Need to further engage industry Signature Programs Determined on Event by Event Basis Marketing & Social Media Campaign Support from partner communities

Organization Corporate Philanthropy Sponsorships Tickets Festival Staff Core Partners Foundations Funding Individual Donations Management Advisory Council Partner Programs Conversations Partnerships Media Program Signature Events Explorations Steering Committee Community Carnivals

Partnerships Core Partners 6 -6 -4 -3 -1 Program Partners Media Partners TV, Radio, Weekly, Magazine Community Partners Targeted Audiences

Partner Benefits Leading Edge Increased Exposure Paid Advertising Signature Programs Networking Experiment

Core Partners San Francisco Cal Academy Exploratorium UCSF Gladstone Bay. Bio Buck Institute South Bay Tech Museum Children’s Discovery Museum Stanford SLAC USGS NASA Ames East Bay Lawrence Hall of Science Chabot Space & Science UC Berkeley Cal State East Bay Lawrence Berkeley Labs Lawrence Livermore Labs

Core Partners San Francisco Cal Academy Exploratorium UCSF Gladstone Bay. Bio Buck Institute South Bay SF Region Tech Museum Children’s Discovery Museum Stanford SLAC USGS NASA Ames East Bay Lawrence Hall of Science Chabot Space & Science UC Berkeley Cal State East Bay Lawrence Berkeley Labs Lawrence Livermore Labs South Bay Region East Bay Region

Organization Corporate Philanthropy Sponsorships Tickets Festival Staff Core Partners Foundations Funding Individual Donations Management Advisory Council Partner Programs Conversations Partnerships Media Program Signature Events Explorations Steering Committee Community Carnivals

Program Framework Science Conversations Science Explorations Wonder Dialogues, One City One Book, Scientists in Schools Science Hikes, Open Labs, Star Party Science Carnivals Opening event at Cal State East Bay 5 -7 K Culminating 25 K, event at AT&T Park 150+ Exhibitors

Program Guidelines Filters Wow! Relevant Accessible Scientific Method Doable Collaboration of 2+ Partners Focused on 1 Audience Segment

Audience Primary – Families & Youth Emphasis on Diversity Young Adults Scientists, Science Educators, Science Professionals

Programs Target of 40 -50 during festival week 10 Signature Programs ~100 public science events/week 3 -4 Signature Programs in Each Region Wow! Connect to Ongoing Programs

Program Matrix Children Pre K - Grade 2 Student Citizen Science Experiment Scientists in Schools Open. Labs Lunch with a Scientist One City One Science Book Wonder Dialogues Sci-Crawl Science Comedy Night Media Event (Invite Only) Star Party Radio. Lab LIVE Science Art Walk Adults Grade 3 -5 Grade 6 -8 Grade 9 -12 Ugrad/Grad 22 -39 40+ l l Science Carnivals Teens l l l l l l l l l l l l l l

Ongoing Programs Festival site hub for local science activities Core Partner events highlighted Event Activity Reports available Networking

Timeline June 2010 – 1 st Partner Meeting Quarterly Meetings through June 2011 October 2010 – Date Announcement November 2010 – Website in Beta January 2011 – Festival Announcement Press Event at AT&T February 2011 – Signature Programs Finalized October 2011 – Festival Launch!

Growing Movement