Steel requirement for Auto sector Presentation by Deepak Thukral General Manager Supply Chain Division Maruti Suzuki India Ltd 1 International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Contents Update on Auto Industry & Maruti Suzuki India Ltd Steel requirements and future trends of steel Expectations from Steel Mills International Conference 2012 : Indian Steel Industry : Challenges & Opportunities 2
Indian Automotive Industry-Hubs New Hub : Uttaranchal NORTH WEST EAST MAN SOUTH Indian position worldwide in automobile manufacturing ü Two wheelers 2 nd ü Small cars 3 rd ü Overall car production 7 th ü Commercial vehicles 8 th International Conference 2012 : Indian Steel Industry : Challenges & Opportunities 3
Automotive mission plan 2016 Document prepared by Government of India in consultation with ACMA & SIAM Automotive Industry viewed as “Locomotive for Growth” Turnover Export Employment $ 35 Billion to $145 billion Automotive Plan 2016 $ 4. 1 Billion to $35 billion + 25 million Will contribute 10% of the Country’s GDP and 30~35% of the Industry GDP International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Key Drivers for Growth Finance Availability Poor public transport system Improved Infrastructure Low car penetration Key drivers Rising Family Income Exchange of Cars Favorable duty structure Changing lifestyle International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Indian pockets growing deeper Annual Income (INR) Number of Households in 2010(million) Expected Households in 2015 (million) More than 10, 000 1. 2 3. 3 5, 000 -10, 000 2. 4 5. 5 2, 000 -5, 000 10. 9 55. 1 90, 000 -2, 000 91. 3 106. 0 Less than 90, 000 101. 1 74. 1 TOTAL 206. 9 244. 0 International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Passenger Cars Growth Scenario +27 +28 % +14% CAGR +3 % +15 % +18 % +22 +8 % % % +37 +4% +8% % International Conference 2012 : Indian Steel Industry : Challenges & Opportunities +4 %
India as a small car Hub!! +33% +50% Global small car market to grow by 50% in 4 years Source: Roland Berger, SIAM Automobile Export from India Increases ………. increasing opportunities!! International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
MSIL Update: Product & Services ( )( ) ABS Engines 933 Dealers in 666 cities TODAY Models D F u e l injection POWER 7 POWER MID YESTERDAY 14 AUTOMATIC EBD [A/ C] 2946 service centers in 1395 towns International Conference 2012 : Indian Steel Industry : Challenges & Opportunities POWER
MSIL Update: Sales over the years +17. 3% Value is Lacs International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
MSIL Update: Capacity & Investments Gurgaon Manesar Capacity 750 k Capacity 550 k Further Expansion at Manesar for 250 k International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Steel Consumption Per Capita CAGR 7. 8% Source: World Steel Association Steel Consumption Per Capita in India is steadily catching up with that of World Markets. Infrastructural investments in Tier-2 towns is going to escalate the consumption. International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Typical Material Weight in Cars Others 37% WT. (KG) 500~ 600 STEEL 53% PLASTIC 14% ALUMINIUM 5% Steel is a major raw material for a car, it forms 50 -55% of Car by Weight and 80% by Cost of raw Material in a car. International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
MSIL Auto Grade Flat Steel Consumption Pattern 15% 36% Auto Grade Steel Consumption to grow by 15% in future International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Trend of High Tensile usage & requirement Crash Safety & Fuel Economy ‘ 00 ‘ 13 International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
High Strength Steel (HSS) Crash Test Improvement of Crash safety Weight Reduction same weight Normal Strength t=1. 4 mm same absorbed energy High Strength t=1. 4 mm Normal Strength t=1. 6 mm International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Example of HSS in Automobile Soft Steel Sheet 590 TRIP 590 high-burring 590 TRIP, high- burring 780 D P 690 TRI P 780 high-burring 780 International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Typical usage of Steel in Auto sector Current Usage Future Usage 980 780 Forecast 2015 590 Current 2011 -12 Higher Usage of 440 High Tensile Material Tensile Strength, MPa 590 440 340 270 Low Volume High Low Volume International Conference 2012 : Indian Steel Industry : Challenges & Opportunities High
Steel Requirement of Future: GA Non coated Increasing customer expectation of anti-perforation Regulatory requirement for export models GA v Current usage for Export Vehicle v Likely usage for domestic vehicle with increased customer expectation for antirust warranty v. Domestic availability of GA is less. GA would gradually replace CR to attain higher anti-rust performance International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Typical GA usage of MSIL Domestic availability as per Spec is very less 100% GA is imported Require more Local Source GA would gradually replace CR to attain higher anti-rust performance International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Steel Sourcing pattern Grade of Steel Local Import CR upto 270 MPA CR 440 MPA CR 590 -980 MPA HR upto 440 MPA HR >440 GA CR 270 MPA GA HR 270 MPA GA CR 440 -590 MPA GA HR 440 -590 MPA Scope for Indian Steel Mills to localise International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Future Steel Usage : Thin Section HR Typical distribution of different thickness of steel usage International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Future Steel Usage : Thin Section HR 1. 6, 1. 4, 1. 2 CR / HR VAVE proposal for cost effectiveness 1. 6, 1. 4, 1. 2 HR Concern : Non avaialbility of thin section HR • Actual usage is CR in thin section even if design is in HR. • Designers forced to use CR as thin section HR not available. • Indian Steel mills started producing 1. 6 HR : • But limited quantity available due to productivity issue. • 1. 2 & 1. 4 mm HR still to be stabilized and produced in mass scale. International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Steel requirement: Fuel Tank • Earlier Terne coat (Lead & Tin Coated) Steel was in use • With the implementation of ELV compliance, Terne Coat has been replaced by Eco-coat (Tin-Zinc Coated). • Indian Steel Makers are yet to offer alternate solution Need for technology up-gradation by Local Steel Manufacturers. International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Expectations from Indian Steel Mills - Quality Expectation from Steel Mills v Consistency in surface quality for Skin panel applications v Reduced rejection for manufacturing of Auto grade Steel, especially Skin panels v Close dimensional tolerances to be maintained v Defect free supplies v Packaging improvement and improve handling during transit International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Expectations from Indian Steel Mills - Cost Rs/Kg Too much price fluctuations within short span of 6 months Expectations from Steel Mills v Stable prices v Long term price contract Half-yearly / Annual International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Expectations from Indian Steel Mills - Delivery Supply issues and capacity constraint from Steel mills Expectations from Steel Mills v. Assured supplies inline to OEM production growth and irrespective of price fluctuations in market. v 100% Conformity to delivery schedules and adhere to JIT supplies. v Increase in reliability in case of single source supplier v Low inventory at Vendor end at OEMs v Short Ordering lead time. v Coming closer to OEMs and Vendor plants through Service Center/Warehouse International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Summary v High Tensile : Higher tensile material usage increasing -> Indian steel Mills to develop technology and localise the imports. v GA : Anti corrosion leading to more and more GA usage -> Require more sources to cater increased requirements. v Thin Section HR : Increase availability for CR-> HR conversions v Fuel tank material : Indian steel mills yet to offer such product. v Stable and long term pricing. v 100% Conformity to delivery schedules and adhere to JIT supplies. v Short ordering lead time and low inventory at customers v v Consistency in surface quality for Skin panel applications v efect free supplies International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Thank You International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
Maruti action on Antirust GA Usage of 15% consist of following areas 1 2 4 8 3 5 6 1. 2. 3. 4. 5. 7 Cowl Upper Front Lower Cross Member Floor Side Member Side Sill Inner – 1 & 2 Seat Belt Reinforcement 4 6. 7. 8. Rear Side Member 3 rd Cross Member Fuel Lid International Conference 2012 : Indian Steel Industry : Challenges & Opportunities
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