Скачать презентацию STATION DJ or LOGO Max 1 33 Скачать презентацию STATION DJ or LOGO Max 1 33

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STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box A New Idea Every Day. . . For A Different Meal Every Night!

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box At 4 pm every day, 80% of Americans still don’t know what they’re having for dinner! The Richards Research Group 77% of consumers stopped at a grocery store on the way home from work in the past month. Arbitron / Edison Media Research 48% say radio advertising caused them to visit a store on the day they heard the ad. Arbitron / Edison Media Research

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box Overview CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box • An integrated program that gives listeners timely information and constant reminders on what to cook -- as well as where to buy and what to pick -- for dinner every night • Combines commercials at decision making moments at the same afternoon times every day • Supporting information is found online and reminders are pushed out to listeners who register • Endorsed and promoted by an on-air personality with a passion for good food and family cooking

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box About Jane Smith • Fact 1 (job) DJ Photo • Fact 2 (family) • Fact 3 (favorite meal) • Fact 4 (shopping) • Fact 5 (cooking) Station logo

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box Target Customer • A woman who works at an office, at home, or is a full time mother and who embraces her busy life each and every day • She is 25 -54, college educated, married with children under the age of 11, with a household income of $60 K+ • She is healthy, active, and fitness & family oriented • She looks for ways to simplify her life without compromising quality • She cooks at home regularly, especially during the week

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box Campaign Elements • On. Air: Listeners hear a simple recipe for dinner daily, including what ingredients to use and where to buy them • On. Line: Listeners go to station and retailer websites to find and print the daily recipe and get ingredients, e-coupons, product offers, and access to an archive of all recipes and valid offers • Email/Text: Listeners receive recipe and ingredient reminder messages

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box On. Air • Fixed-position programming feature (: 60 s) airs on weekdays • Sample Copy (: 60 s) It’s 4 o’clock, do you know what you’re having for dinner tonight? Today’s recipe is Baked Sea Scallops with green beans and mushrooms. Log on to KOIT. com and get the Dinner With KOIT Recipe Of The Day e-mailed to you each morning. Plus e-coupons for participating products can be printed and redeemed at your local Safeway. Brought to you by KOIT and Safeway -- Ingredients for life. • Promos / live reads (: 15 s) air across all other day-parts • Additional spots (: 30 s) air across all other day-parts

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box On. Line • Listeners go to station or retailer websites where they can find and print the daily recipes • Listeners sign up and become members of the Dinner With [XYZ] Club • Members of the Dinner With [XYZ] Club have access to e-coupons and product offers • All recipes and valid offers are archived

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box On. Line Promotion (Video Ads, Display Ads, and more!)

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box Email (Opt-In) [email protected]_web. com • Listeners sign up on the website and become members of the Dinner With [XYZ] Club • Every morning, members of the Dinner With [XYZ] Club receive the email recipe • Special offers and e-coupons are included in the email • Sponsor products are integrated into the recipe

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box Text Messaging (Opt-In) • Listeners sign up on the website, become members of the Dinner With [XYZ] Club, and enroll in text messaging • Every morning, members of the Dinner With [XYZ] Club receive recipe ingredients on their mobile phone • Message includes link to station or retail website for full recipe instructions and ecoupons

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box Sample Spots Video and audio spec spots should be created for clients, especially major advertisers

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box Participating Advertisers* • Golden Grain Pasta • Colombo Bread • Safeway • Armanino’s Foods of Distinction • Mrs. Cubbison’s Foods • Marie’s Salad Dressing • Pacific Coast Farmers Markets • Organic Valley • Smart Ones (Heinz) *Program was test marketed in San Francisco • Foster Farms • Classico Pasta Sauce • Hillshire Farms • Sara Lee / Gallo • Jennie-O Turkey Store • American Lamb Board • CA Grown • Fetzer Wines • Fresh Express

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box Opportunity #1 Major Retailer Annual Sponsorship

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box Each Annual Sponsorship Includes: On. Air • XX : 60 s Fixed-Position Commercials (XX per day M-F / 52 wks) • XX : 30 s ROS Commercials (XX per wk / 52 wks) • XX : 15 s Promos / Live Reads (XX per wk / 52 wks) On. Line / Email • XXX, XXX Guaranteed Digital Ad Impressions (per year) • Inclusion in XX email recipes (XX per day M-F / 52 wks) • Ability to offer XX e-coupon(s) In-Store • TBD

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box Selected Dates and Investment: CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box • Annual Sponsorship Selected Dates: – XXXX to XXXX • Investment per year (52 weeks): – $XXX, XXX net for each Annual Sponsorship • Net investment includes discount for annual participation

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box Opportunity #2 Major Retailer Quarterly Sponsorship

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box Each Quarterly Sponsorship Includes: On. Air • XX : 60 s Fixed-Position Commercials (XX per day M-F / 13 wks) • XX : 30 s ROS Commercials (XX per wk / 13 wks) • XX : 15 s Promos / Live Reads (XX per wk / 13 wks) On. Line / Email • XXX, XXX Guaranteed Digital Ad Impressions (per quarter) • Inclusion in XX email recipes (XX per day M-F / 13 wks) • Ability to offer XX e-coupon(s) In-Store • TBD

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box Selected Dates and Investment: CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box • Quarterly Sponsorship Selected Dates: – XXXX to XXXX • Investment per year (13 weeks): – $XXX, XXX net for each Quarterly Sponsorship • Net investment includes discount for quarterly participation

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box Opportunity #3 Retailer Daily Sponsorship

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box Each Daily Sponsorship Includes: On. Air • XX : 60 s Fixed-Position Commercials (XX per wk / 13 wks) • XX : 30 s ROS Commercials (XX per wk / 13 wks) • XX : 15 s Promos / Live Reads (XX per wk / 13 wks) On. Line / Email • XXX, XXX Guaranteed Digital Ad Impressions (per quarter) • Inclusion in XX email recipes (XX per wk / 13 wks) • Ability to offer XX e-coupon(s) In-Store • TBD CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box Selected Dates and Investment: CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box • Daily Sponsorship Selected Dates: – XXXX to XXXX • Investment per year (13 weeks): – $XXX, XXX net for each Daily Sponsorship • Net investment includes discount for quarterly participation

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box Opportunity #4 Vendor Package for Daily Sponsorship

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box Vendor Package: CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box • Vendor Packages allow a retailer or group of vendors to secure all Dinner With [XYZ] inventory (Monday through Friday) for 13 weeks • Packages may be subdivided or split into a maximum of five (5) daily sponsorships, to be distributed or resold as necessary* • The daily guaranteed inventory can be used to set up themed days or cooperative promotion • Individual vendors are responsible for providing all creative materials *Subject to approvals

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box Each Partner Package Includes: CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box On. Air • XX : 60 s Fixed-Position Commercials (XX per day M-F / 13 wks) • XX : 30 s ROS Commercials (XX per wk / 13 wks) • XX : 15 s Promos / Live Reads (XX per wk / 13 wks) On. Line / Email • XXX, XXX Guaranteed Digital Ad Impressions (per quarter) • Inclusion in XX email recipes (XX per day M-F / 13 wks) • Ability to offer XX e-coupon(s) In-Store • TBD

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box Selected Weeks and Investment: CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box • Vendor Package Selected Weeks: – XXXX to XXXX • Investment per quarter (13 weeks): – $XXX, XXX net for each Vendor Package • Net investment includes discount for quarterly participation

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box Appendix 1: In-Store Option* • Listeners find colorful “What’s 4 Dinner” point-of-sale displays at retailer’s locations – Placed in specific departments (meat / seafood / deli) – Include all necessary ingredients – Feature tear-off recipes and coupons • The retailer can offer promotion in print ads and allow instore demos, video tapings, or special events *Subject to retailer approvals

STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align STATION DJ or LOGO Max = 1. 33” high or 2. 5” wide Align with middle of box CLIENT NAME or LOGO Max = 1. 33” high or 2. 5” wide Align with top of box Confidentiality Notice The preceding pages contain proprietary information of Entercom Communications Corp. and is to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with Entercom Communications Corp. This Proprietary Information should be kept confidential and is not to be distributed, disclosed or disseminated to third parties.