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Starting up a company business project [guideline for students] Prepared by: Olga Khvan Yermahan Nurbergen
ØIntroduction ØGuide map(instructions) ØSummarizing
Goals • Stimulate English learning. • Develop business planning and communications skills. • Improve “searching” skills. • Develop critical/creative thinking. • Promote understanding of the conceptual aspects of the course through practical application. • Enhance team-working, time management and decision-making skills.
Creating and advertising Writing project proposal Preliminary search and selection process Building up a company Presentation of a project
Step 1. Preliminary and selection process
Web and library search Task 1. Search for information 2. Think of type of company 3. Make a decision Sources • Worldbank. org • Kazpravda. kz • Pointer. org • Newspapers and journals
Step 2. Writing a business proposal
Writing an introduction and outline Task 1. Write a business proposal(What? Why? How? ) 2. Write an outline. Sources • http: //owl. english. purdue. edu/owl/resource/544/01/ • Intranet. kbtu. kz->Foundation Faculty->English language department
Step 3. Creating and advertising
Information application and design of a product Task 1. Create 2. Design 3. Advertise Include: • Product/service name • Product design/type of service • Product range(models, size, color etc. ) • Target customers • Advertising poster, video clip with a slogan
Step 4. Building up a company
• Data collection • Analysis and synthesis • Body writing Customers Product/service description • Name • Mission statement • Logo • Definition • Range and specific features • Its competitive advantage Design and describe Partners
Body writing Tip: do not forget to cite everything your borrowed! • Use outline as a guide • Take major themes and write paragraphs • Connect paragraphs into a cohesive narrative. • Make a reference list. Sources: • http: //owl. english. purdue. edu/owl/secti on/1 • Books about Academic writing
Final step. Presentation
Getting started(introduction) WHO? Let me introduce myself. I am Jo Black. I am a firstyear student of information technologies faculty student at KBTU. WHY? WHAT? Today I’d like to tell you about… Today I would like to give you a general overview of… I’m going to develop three main points. First, … Second, … Third, … HOW? I’ll pass round copies of my slides so you can make notes as I go through the presentation.
More… Signpoints • I would like to begin by… • Let’s now turn to… • So, that’s the general picture for… Phrases for the finish • So, that brings me to the end of my presentation. (signal) • Let me summarize what we’ve looked at. (summarizing) • In conclusion, I’d like to leave you with the following idea. (conclusion) • See also transition words • Full list of phrases in the intranet
Reference list • KBTU-English Language Department, ENG 123 Business English, Level B 2. SIS – Business Project Handout(designed by S. Yeshengazina)
you can find me on: http: //vk. com/id 93311610 or send me a letter: olga. khvan@nur. kz
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