Starbucks story. Starbucks was started by tree former students named Jerry Baldwin, Zev Siegl and Gordon Bowker. Their plan was to sell high quality coffee beans and roasting equipment. The first starbucks store was opened in 1971 in Seattle.
In 1987 Howard Shultz took the opportunity to buy the company from the original owners. Today Shultz is starbucks chair man an chief executive officer.
The logo story. The earliest version of starbucks logo was introduced in 1971 based on a 16 th century Norse woodcut. The logo had a twin-tailed mermaid or Siren. She is a storyteller, carrying the lore of Starbucks ahead, and remembering about the past. In a lot of ways, she’s a muse –always there, inspiring people and pushing them ahead. She means something different to every one who sees her, who knows her.
Starbucks menu. Starbucks is popular for selling varieties of coffee but it also sells other cold and hot beverages, sandwiches, pastries and snacks.
Gifts. Starbucks is also focused on making products more specific to the local culture and flavor. So it also sells books, music, films. This year the sell state ornaments, bearista bears, gift sets, ornaments and demis.
Starbucks mission. From the beginning Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition bat that also brought a felling of connection.
Starbucks mission is to inspire and nurture the human spirit- one person, one cup and one neighborhood at a time. Starbucks is now the world’s largest coffeehouse chain, with approximately 22, 519 stores in 62 countries across the globe.
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