Stakeholder Seminar Development and delivery of pedagogically-rich education

Stakeholder Seminar Development and delivery of pedagogically-rich education and training materials Raimondo Sepe Stakeholder Seminar– 8 May, 2009 Leuven International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar The aim is development and delivery of pedagogically-rich education and training materials for Master Class usage max. 2 ECTS; 50 hours of study load It involves the creation, development and testing of cutting-edge (distance didactics) learning materials, and/or the adaptation thereof. International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar The Master Class on entrepreneurship, is delivered fully online, in English, for distance education students entering into the business pilot. To target (and animate) the entrepreneurial spirit of mostly native speaking learners, the English Master Class will become available (also) in the four languages IT, ES, EE, and HU (i. e. , the countries participating in the pilot-run). International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar Planned activities : WP 3. 1 Development of a course model for Master Class materials WP 3. 2 Research, development and integration of the Master Class materials WP 3. 3 Course testing and possible adaptation WP 3. 4 Staff training and actual course delivery International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar 1. Model of creation and development of pedagogically-rich education and training materials International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar 1. 1 Definition of the Scientific Committee for the CBVE Master Class • The Scientific Committee for a joint development curricula (master class) has been defined – well-know professors from the partner country – cooperating with business: scientific committee with affiliations to professionals, regional cooperation International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar So far the Scientific Committee is composed as follows: • Andrzej Wodecki, Marie Curie Sklodowska University - (PL - Polonia) • Gyorgy Kocziszky, University of Miskolc (HU – Hungary) • Marta Solórzano, Universidad Nacional de Educacion a Distancia (UNED) - (ES – Spain) • Santiago Garrido, Universidad Nacional de Educacion a Distancia (UNED) - (ES – Spain) • Alfonso de los Monteros, Universidad Nacional de Educacion a Distancia (UNED) - (ES – Spain) • Patrizio Bianchi, International Telematic University UNINETTUNO - (IT - Italy) • Francesco Caliò, International Telematic University UNINETTUNO - (IT - Italy) • Aavo Marmor, Estonian Information Technology Foundation – Tallinn University International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar Partizio Bianchi is Professor of Applied Economics, Rector of the University of Ferrara, and Honorary Professor, South China University. He served as advisor for industrial policy to several national and international institutions. He acted as advisor to the President of the Interamerican Bank of Development for small and medium sized development policy. In 1997 he was appointed in the Board of Directors of IRI, the Italian State Corporation, in charge of privatization of the Italian state enterprises, in 1999 President of the National Agency for Development. Since 2000 he is advisor of the PR China Government for the Guang Dong Province development, in 2005 he was awarded as Honorary Professor at South China University of Technology, Canton. International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar 1. 2 Course joint development • The entrepreneurial content for the Master Class has been defined – Aim at co-producing contents – joint development and localization (not "simple" translations) International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar 1. 2 Course joint development: contents • Description Within the domain of business administration, the Master Class intends to offer a set of practical-operational knowledge related to the birth and development of the new entrepreneurship initiative and the modes of analysis and understanding of the its success potentials. • Aims and objectives The objective of the Master Class is to offer a range of technical-practical information to people having other skills apart from the economic ones that are functional to the study and analysis of the new entrepreneurship initiative. At the end of the training path the student will be able to understand if his/her business idea has all the essential elements for a successful development; in addition, he/she will be able to resume, in their main specific elements, this same idea in an information memorandum to the various target people to be involved in the development of the initiative: including suppliers , customers, banks and investors. International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar • Prerequisites The Master Class does not envisages any specific prerequisites, even if the student who already learnt something about Business Economy can take advantage of the course technical-practical notions in a faster and more effective way. • Contents From a theoretical viewpoint the Master Class involves all the technicalscientific elements of Business Economy, Marketing, Industrial Accounting, Organisation of Strategic Planning, Ordinary and Extraordinary Finance and Product-Process Engineering. International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar 1. 2 Course joint development: outline Introduction • Lesson 1 Introduction – What is “CBVE” Master Class: definition – What is a Business Plan – Who is the target/What is for – Different types/Levels of knowledge International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar Part 1: Analysis of the rationales in the business idea • Lesson 2: The business idea – Description of the business idea (origin, developments and further updates) – Analysis of the innovation (technology, product, process, uses) – Development steps to complete • Lesson 3: Product-market analysis – – • Product – service analysis Market analysis (specific trend) Market segment analysis related the product – service supplied Customer target (which product is buying and why, what needs are satisfied) Lesson 4: Industry analysis – – Industry lifecycle Supply elements Competitor’s identification Suppliers and distribution channel International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar • Lesson 5: Competition analysis – Product comparison with respect to competitors’ product (elements of difference, uses and needs) – Barriers by intellectual properties (patent potential registration) – Strengths and weakness elements for the market penetration – Competitive position • Lesson 6: Operative plan – 1 st part – – • Manufacturing: make or buy or what mix Distribution: direct or through partners Marketing: strategies and tools Logistic: areas for manufacturing, storage and distribution Lesson 7: Operative plan – 2 nd part – Selection of the kind of the legal entity (new co or new division for existing companies) – Key-managers and organization structure – Personnel development plan International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar Part 2: Economic and financial analysis • Lesson 8: Profit & Loss analysis – Revenues forecasted trend – Plan of the operating costs – Break even point analysis • Lesson 9: Asset & liabilities plan and financial sustainability analysis – – • Plan of tangible and intangible assets investments Plan of working capital investments Definition of the financial requirements Definition of the financial coverage (mix of equity or debt) Lesson 10: Management Control – Manufacturing and commercial control – Profit and financial control International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar 1. 3 Definition of the Teachers in charge of recording the videolessons in the Uninettuno's Production Centre The appointed video-professors are so far: Master Class in Italian • Francesco Caliò, International Telematic University UNINETTUNO - (IT - Italy) Master Class in Spanish • Alfonso de los Monteros, Universidad Nacional de Educacion a Distancia (UNED) - (ES – Spain) Master Class in English: • Zubin Sethna, University of Westmister • Guido Preparata, University of Washington International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar Master Class in Hungarian • • Dr. Heidrich Balázs, Ph. D, University of Miskolc Dr. Bozsik Sándor, Ph. D, University of Miskolc Dr. Nagy Szabolcs, Ph. D, University of Miskolc Dr. Erős Adrienn, Ph. D, University of Miskolc Dr. prof. Fülöp Gyula, Ph. D, University of Miskolc Dr. prof. Kocziszky György, University of Miskolc Dr. Csordás Tamás, Ph. D, University of Miskolc International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar 1. 4 “Training of Trainers” • A theoretical and a practical training specific for video-lessons has been delivered to the Video-professors involved, strictly related to the competence skills needed to implement the psycho-pedagogical model International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar 1. 5 Master Class course production • 30 Video-lessons have been produces with slides • additional materials, references and exercises have been produced International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009

Stakeholder Seminar 2. Delivery of the Master Class: learning process, on line functionality, learning paths, track 3. Multilingual version of the Master Class (EN, IT, ES, EE, HU) – Examples Live demostration http: //www. uninettunouniversity. net International Telematic University UNINETTUNO CBVE - Cross-Border Virtual Entrepreneurship Stakeholder Seminar– 8 May, 2009