SS SYSTEM SAFETY SOCIETY Organized 1962 Incorporated 1973

SS SYSTEM SAFETY SOCIETY Organized 1962 Incorporated 1973 Professionals Dedicated to the Safety of Systems, Products & Services 2005 Executive Council Input Director of Publicity and Media Submitted by Josh Mc. Neil and Ann S. Waterman August 2006 August 21 -22, 2005 The Westin Horton Plaza San Diego, CA

SS SYSTEM SAFETY SOCIETY Organized 1962 Incorporated 1973 Professionals Dedicated to the Safety of Systems, Products & Services Part I: Report from Josh Mc. Neil August 2006

SS SYSTEM SAFETY SOCIETY Organized 1962 Incorporated 1973 Professionals Dedicated to the Safety of Systems, Products & Services Publicity and Media • From Josh Mc. Neil: Accomplishments for SY 2005 – Maintained Recent Changes page to document all Web changes – Provided news items on Society’s Web site: • 23 rd ISSC newsletters and announcements • Bob Sweginnis obituary • System Safety Society elections – Archived 22 nd ISSC as a past Conference – Created space for 24 th ISSC Albuquerque – Updated archive for past e. JSS and moved e. JSS issue Vol. 39 No. 3 from ASWaterman site to Society’s site – Deleted Hive as a posting service due to spammers. Have not found a suitable replacement. – Updated current, future and related Conferences pages August 2006 3

SS SYSTEM SAFETY SOCIETY Organized 1962 Incorporated 1973 Professionals Dedicated to the Safety of Systems, Products & Services Publicity and Media • Accomplishments for Society Year 2005 (cont’d) – Updated job descriptions for various Officers and Directors [on Web] – Updated links page to include various safety standards, including draft MIL-STD-882 E – Updated Corporate Members page with logos for new Corporate members – Added EC minutes for 2004 EC and 2003 & 2004 Society Annual reports – Restored entire Web site from archive (4/01/05) • All files in the Society’s Web folder were deleted some time over the weekend of March 26 th • Chapter pages and other folders were not affected August 2006 4

SS • SYSTEM SAFETY SOCIETY Organized 1962 Incorporated 1973 Professionals Dedicated to the Safety of Systems, Products & Services Publicity and Media Status of current activities and initiatives as of June 30, 2005: – Membership database • Purchased SSL certificate • Need to develop database • ANN’S NOTE: Please confirm that people want this. Concerns: security, privacy and permissions. – 22 nd ISSC past Conference page • Created past Conference page • Need to upload Conference Program and presentations • ANN’S NOTE: Please confirm that people want their presentations on the Web. Concerns: permissions; security and copyright issues. – Goal: Publish color Corporate & Member brochure • • Some text drafted Need to finalize into brochure format Need to distribute to Chapters and post on Web ANN’S NOTE: Done in July. – Distribute Publicity materials for Chapters • • • August 2006 • Membership Drive presentation completed Need to distribute to Chapters and post on Web ANN’S NOTE: Needs edit first. Need to write Promotion form letter for local events 5

SS SYSTEM SAFETY SOCIETY Organized 1962 Incorporated 1973 Professionals Dedicated to the Safety of Systems, Products & Services Publicity and Media • Issues that need to be addressed, as of June 30, 2005: – Find a suitable replacement posting service for Hive – Promote JSS more, including university libraries – Publish color Corporate & Member brochure • ANN’S NOTE: Interim version done and posted 7 -05. See later note. – Distribute Publicity materials for Chapters • Membership Drive presentation/brochure • Promotion form letter for local events August 2006 6

SS SYSTEM SAFETY SOCIETY Organized 1962 Incorporated 1973 Professionals Dedicated to the Safety of Systems, Products & Services Part II: Report from Ann S. Waterman August 2006

SS SYSTEM SAFETY SOCIETY Organized 1962 Incorporated 1973 Professionals Dedicated to the Safety of Systems, Products & Services I. Publicity and Media New accomplishments since 7 -1 -05, Web site: – Substantial Web site overhaul, including updated content, revision for grammar/style/readability/ usability, plus resolution of site “identity crisis” Enhanced security and convenience, and removed some annoying features: – • • Improved the “Web safety” margin: encoded email addresses, removed mail-to’s (except where requested) Stopped “surprise downloads”; made it clear which is which Made text more inviting Solved mystery as to why database and scripting functions weren’t working – August 2006 Will implement “fix” after Conference 8

SS SYSTEM SAFETY SOCIETY Organized 1962 Incorporated 1973 Professionals Dedicated to the Safety of Systems, Products & Services I. Publicity and Media New accomplishments since 7 -1 -05, Web site, cont’d: – – – August 2006 Assisted some chapters in creating chapter Web sites Clarified Chapters page and made links more obvious Resolved some implementation issues with Hiwaaynet Performed the usual updates (corp. member logos, news, etc. ) Tracked site revisions (but of public eye) 9

SS SYSTEM SAFETY SOCIETY Organized 1962 Incorporated 1973 Professionals Dedicated to the Safety of Systems, Products & Services I. Publicity and Media Plans for Web site: • Add Web features that members and other officers/directors want Implement Society email addresses • • • August 2006 E. g. , membership@system-safety. org would attract a lot more inquiries than syssafe@ns. gemlink. com; conferencereg@system-safety. org (would last from Conference to Conference); journal@system-safety. org We are entitled to 80 email addresses now Create replacement for The Hive (e. g. , PHPnews) Further enhance site security Make complete off-site backup (in progress) 10

SS SYSTEM SAFETY SOCIETY Organized 1962 Incorporated 1973 Professionals Dedicated to the Safety of Systems, Products & Services Publicity and Media II. New accomplishments since 7 -1 -05, Publicity: • Created updated color brochure; made available for download from Web site • John notified EC by email • Meantime, working on “designer” version – Drafted PR form; distribute today (please fill it out) • • Almost everyone here has news to publicize Election to office Conference news Chapter meetings – Published and linked in a new issue of e. JSS – Negotiated print bids; can now add full-color cover to print edition JSS at no extra cost August 2006 11

SS SYSTEM SAFETY SOCIETY Organized 1962 Incorporated 1973 Professionals Dedicated to the Safety of Systems, Products & Services Publicity and Media II. Plans, Publicity: • Public Relations — Has always been the forgotten item on the duty list: • Create coordinated PR campaign, including established media contacts with related publications (e. g. , Professional Safety, Safety-Critical Systems Club newsletter) • Ad swaps — not just for Conference • Create ads for the Society itself • Article swaps, including corporate publications • Send out general press releases at least quarterly • Consider direct mail campaign, perhaps with free issues of JSS August 2006 12

SS SYSTEM SAFETY SOCIETY Organized 1962 Incorporated 1973 Professionals Dedicated to the Safety of Systems, Products & Services II. Publicity and Media Plans, Marketing (it’s a part of Publicity): • • • August 2006 Create consistent “look and feel” for the Society, and a Corporate Identity standard for logos, formats, terminology Create style guide for entire Society, available on Web • For example, the above logo does not conform • Make graphics and logo files easily locatable on Web, and understandable • Include templates for letterhead, meeting minutes, press releases, presentations • Make it mandatory Develop a coordinated marketing plan (always on duty list, but never done) • Attract new members and Corporate Members 13

SS SYSTEM SAFETY SOCIETY Organized 1962 Incorporated 1973 Professionals Dedicated to the Safety of Systems, Products & Services Publicity and Media • Issues: – Another identity crisis: What should JSS be for us? (Membership vehicle? Scientific journal? News vehicle? ) • Should JSS be in the business of influencing elections? • Is it still the best and most timely means of communication for things like that? – Is e. JSS a good investment? – How much information should be available on the Web? • Copyright issues • Privacy, consent and legal issues – Controlling the organization of the Web site August 2006 14

SS SYSTEM SAFETY SOCIETY Organized 1962 Incorporated 1973 Professionals Dedicated to the Safety of Systems, Products & Services Publicity and Media • Issues, cont. : – Does the EC still want: • Members-only area (if so, with what level and type of access) • On-line registration and membership dues payment • E-commerce (first, check non-profit status vs. right to sell merchandise) – All can be done; will require outside vendor to implement August 2006 15