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Описание презентации spring / summer 14 Stella Mc. Cartney по слайдам
spring / summer
Stella Mc. Cartney was born and raised in London, and graduated from Central St Martins Design College. After enjoying great success during her tenure as Creative Director at Chloe, Stella Mc. Cartney launched her own fashion brand in 2001 a joint venture with Gucci Group. A signature style of sharp tailoring, natural confidence and sexy femininity was immediately apparent in her first collection. In addition a long-term partnership with adidas was introduced in spring/summer 05. The critically acclaimed sports performance collection “adidas by Stella Mc. Cartney” has since successfully grown to include several sports categories.
Highlights Colour your city + Take the Gym Outdoors RUNNING_Wherever you run, take a fresh approach with a. SMC Running collection this season. Wearable prints of marble, gingham + daisy are uniquely mixed for a cool look to inspire you to get outside in your city and enjoy your run. Clean and simple cut lines make way for soft volumes in performance wovens & mesh details with performance lycras to create a slick new look combining pure performance fabrics with a modern take. Pristine whites and wearable blues combine perfectly alongside softer tones of neons and pops of fresh orange and yellows for a fun take moving into summer. Step out with the adidas by Stella Mc. Cartney editions of adios boost, adizero runner & pure boost to complete the outfit ensuring the best of performance is covered. WEEKENDER Go green and get back to nature & truly take a walk in your city with a. SMC Weekender. Hike up the Peaks but look in place in the city without compromising on performance. Performance focus with a. SMC Goretex weekender jacket contrast perfectly with cosy weekender polar fleece and playful graphic. Cool your feet down with the new a. SMC Weekender trainer with quickdry function built in & show your legs off with the new silhouettes for layering- quilted nylon short. adidas by Stella Mc. Cartney Spring/Summer 2014 RUNNING WEEKENDER
Performance Collegiate STUDIO_ A reinvention of modern collegiate using fresh new colours for an unexpected colour palette bringing a sense of youthfulness and sophistication. Using quintessential Stella colour shades, Studio combines the best of performance with warm up jerseys and sweats for a celebration with a gentle nod to american team sports. Bold graphical lettering bring a new and playful dimension to classic styles, finishing details include striped ribs, modern meshes combine effortlessly with traditional performance materials perfect for your gym work out. SWIM_ Make a splash this season with a vibrant brazilian inspired colour offer in performance fabrics. Multicoloured and vibrant tones combine with sculptured silhouettes & technical laser cut frills using signature animal graphic details. Whether you want a softer but technical take on the traditional one piece training swimwear or a more daring look for the beach, this season the a. SMC swim offer has everything you need. Highlights adidas by Stella Mc. Cartney Spring/Summer 2013 SWIMSTUDIO
Technologies apparel Stay dry, stay comfortable. Clima. Lite® keeps your body dry by drawing sweat away from the skin. Gives the comfort and hand feel of cotton combined with functionality by drawing sweat away from the skin. . Protect yourself! Clima. Proof® Wind is about wind protection. Breath ability combined with wind resistance. Protect yourself! Clima. Proof®Rain is about wind and rain protection. Breathability combined with wind and rain resistance. Breathable weather protection that optimizes body temperature and keeps you at the peak performance in even the harshest of wind, rain and storm conditions by acting as a barrier to the elements while allowing heat and sweat to escape through evaporation. Clima. Cool® is an integrated system of technologies that work together to regulate the body temperature. Clima. Cool® apparel actively conducts heat and sweat away from the body. Climachill Clima. Warm® is a lightweight, breathable insulation that keeps you dry and comfortable in cold weather conditions by using densely woven synthetic fibres to trap warm air close to the skin. Clima. Chill — premium ventilation, moisture management and cooling effect. 3 D metallic execution at backneck for an additional cooling effect.
Elastane fibre in swimwear provides a superb fit wet or dry, lasting shape, comfort and is chlorine and mildew resistant. Made with 100% Organically Grown Cottontencel® is an all-natural fibre. Its controlled nano-fibrill structure moves moisture away from the body, keeping you cool when the temperature is hot and warm when it ’ s cold. Seamless garment for ultimate wearing comfort. Recycled polyester Low-waste Dry Dye polyester fabric dyeing with 0 water, 50% fewer chemicals, 50% less energy than traditional dyeing. Saves approximately 25 litres of water/t-shirt. Garments engineered with GORE-TEX Active product technology are built for extreme breathability and are ideal for highly aerobic, done in a day activities. GORE-TEX® The purpose is to reach at least 95% pattern efficiency and that remaining <5% of fabric waste must be recycled/repurposed by factory Recycled polyester (PES) is a synthetic fibre based on post-consumer waste. The raw material is reprocessed and spun into fibres.
Technologies footwear A highly shock absorbent material that cushions and protects your heel at impact. A lightweight cushioning material with excellent resiliency used in the forefoot for impact absorption and a dynamic, response feel. adi. PRENE+ can be a midsole insert or can be used for the entire forefoot itself. An extremely durable, non-marking rubber used for shoe outsoles and for other high-abrasion applications which offers the optimal balance of excellent abrasion resistance, traction and flexibility. An outsole cleat design that provides maximum grip in all directions without excessive pressure points on the foot. . SPRINTFRAME platform directly attached to the upper which ensures optimum forefoot propulsion. It replaces the conventional (more heavy weight) shoe construction and saves shoe weight significantly while maintaining important performance characteristics such as comfort and energy transfer Comfort Foam is revolutionary, open-cell material developed to provide superior shock absorption. Laboratory testing revealed that Ortho. Lite reduced the impact of «G-force» up to 40 percent for various types of footwear. The Ortho. Lite open-cell structure allows air to flow through the material and moisture to evaporate, promoting a breathable, dry surface. Every Clima. Cool® shoe is built with a fully ventilated mesh upper and breathable sock liner to ensure maximum airflow penetrating the shoe and cooling the foot from every side. This 360 -degree ventilation system transports heat and sweat away from the foot and out of the shoe as you exercise, providing a significant increase in cooling over a conventional training shoe which, in testing, comes surprisingly close to wearing no shoes at all. New and innovative boost foam offers the best energy return in marketplace due to thousands of energy capsules storing and unleashing energy by every step.
SS 14 colour palette Constants Intro
SS 14 colour palette Intro 2 Intro 3 FTW only colours
Constants RUN PERF TEE F 50450 WHITE RUN PERF TANK F 51338 MYSTERY CLIMALITE® RUN PERF BRA F 50688 MYSTERY CLIMACOOL® RUN PERF GILET F 50438 INDIGO RUN PERF TEE F 50449 INDIGO CLIMACOOL® RUN PERF TANK F 82890 BLACK CLIMALITE® CLIMAPROOF® Wind RUN PERF JKT F 82883 BLACK RUN PERF MIDLAY F 50445 MYSTERY RUN PERF HOODIE F 50447 MEDIUM GREY HEATHER RUN COTTON TANK F 77087 WHITE VAPOUR MEL. Organic Cotton RUN PERF TANK P F 51340 PEACOCK CLIMALITE® Cotton CLIMALITE® RUN 3/4 TIGHT F 50689 INDIGO CLIMALITE® RUN PERF PANT F 51347 INDIGO RUN PERF SHORT F 82888 BLACK RUN PERF PANT F 51348 MYSTERY RUN 7/8 TIGHT F 50699 MYSTERY RUN 7/8 TIGHT F 82887 BLACK CLIMAPROOF® Wind CLIMALITE® M 64 932 RUN PERF TANK WHT CLIMALITE UVP 50+LOGO LONGSLEEVE F 77265 INDIGO
CLIMALITE® Cotton CLIMALITE® RUN PERF TANK F 51335 FRESH AQUA RUN NYLON TEE G F 82889 WHITE/NOBLE INK RUN JKT PRINTED F 51198 WHITE/NOBLE INK RUN 7/8 TIGHT F 51200 WHITE/NOBLE INK RUN PERF BRA F 50687 ULTRA GLOW RUN 3/4 TIGHT F 82886 FRESH AQUA/ULTRA GLOW CLIMALITE® RUN 3/4 TIGHT P F 77268 WHITE/PEACOCK RUN PERF TANK P F 51340 PEACOCK CLIMALITE® Cotton Tencel CLIMALITE® RUN CHILL SHORT F 83622 FRESH AQUA CLIMACHILL® RUN CHILL TANK F 51319 FRESH AQUA CLIMACHILL®
RUN IMAGE JKT F 95516 INTENSE ORANGE SS SWEATSHIRT F 96097 WHITE/INTENSE ORANGE CLIMALITE® RUN NYLON TEE D F 51330 WHITE/SOLID GREY/ WONDER GLOW CLIMALITE® CLIMACOOL® RUN PERF GILET F 50437 INTENSE ORANGE RUN 7/8 TIGHT F 50698 WONDER GLOW/ WHITE RUN CROP JKT PR F 51199 WHITE/SOLID GREY/ WONDER GLOW RUN SHORT P F 51207 WHITE/SOLID GREY/ WONDER GLOW RUN PERF TEE F 82885 WONDER GLOW CLIMALITE® RUN 3 -4 TIGHT F 50691 WONDER GLOW/INTENSE ORANGE RUN PERF TANK F 51339 INTENSE ORANGE/GINGER RUN COTTON TANK F 77088 SUMMER RED MELANGE Organic Cotton. Intro 3 CLIMACHILL® RUN CHILL SHORT F 83623 INTENSE ORANGE CLIMACHILL® RUN CHILL TANK F 51318 INTENSE ORANG
Low Waste LOWWASTE TEE F 51352 LIGHT GREY HEATHER
CYC PERF SHORT F 51376 INDIGO CLIMALITE® CYC PERF JERSEY F 95837 INTENSE ORANGE/WHITE CYC PERF TANK F 95836 INTENSE ORANGE/WHITE CLIMALITE®
SWIMSUIT PERF F 50294 INDIGO ORGANIC Cotton. SWIM LOOSE TEE F 50292 WHITE Infinitex Lycra Xtra Life SWIMSUIT CU F 82809 BLACK SWIM CU TOP F 50289 BLACK SWIM CU TOP F 77623 WONDER GLOW SWIM CU BOTTOM 2 F 95775 WONDER GLOW SWIM CU BOTTOM 2 F 95773 BLACK Lycra Xtra Life. Infinitex ORGANIC Cotton. SWIM LOOSE TEE F 50293 JOY GREEN/JOY GREEN SWIMSUIT PERF F 50296 ULTRA GLOW Infinitex Lycra Xtra Life SWIMSUIT CU F 82808 JOY GREEN SWIM CU TOP F 50288 BRIGHT CORAL Infinitex Lycra Xtra Life SWIM CU BOTTOM 2 F 95774 BRIGHT CORAL Infinitex Lycra Xtra Life. Waterproof. SWIM VINYL JKT F 77264 FLASH/FRESH AQU
STU METAL PARKA F 51337 PEARL SAND STU PERF TANK F 51322 WHITE VAPOUR/LIGHT MAROON CLIMALITE® STU 3/4 TIGHT F 51209 DARK ATLANTIC STU PERF TANK F 51321 NEW LAVENDER/ DARK ATLANTIC CLIMALITE® STU SHORT F 77193 DARK ATLANTIC CLIMAPROOF® Wind STU 3/4 TIGHT F 77198 WONDER GLOW CLIMALITE® CLIMAPROOF® Wind. STU SHORT F 51324 WONDER GLOW STU LONG TIGHT F 51206 LIGHT MAROON/SAKE/PEARL SAND WE MIDLAYER F 83630 TANNED SAND CLIMALITE® STU PERF TANK F 51323 PEARL SAND/BRIGHT CORAL CLIMALITE® STU SHORT F 51325 BRIGHT CORAL CLIMAPROOF® Wind STU REVERS TANK F 51308 SAKE/BRIGHT CORAL STU REVERS TEE F 95863 BRIGHT CORAL/SAKE STU REVERS TANK F 51307 NEW LAVENDER/ DARK ATLANTIC STU BOMMER JKT F 51328 SAKE STU REVERS TEE F 95862 DARK ATLANTIC/ NEW LAVENDER
STU HOODIE A F 83740 LIGHT MAROON STU SWEATSHIRT F 83066 LIGHT GREY HEATHER
Constants CLIMALITE®YO TRACKTOP F 49252 WHITE VAPOUR YO TRACKPANT F 49254 WHITE YO KNIT SHORT F 49216 PEARL SAND YO SWEATPANT F 96096 FRESH AQUA MELANGE YO SL ONSIE F 49245 CYBER LIME YO SWEATSHIRT F 49220 FRESH AQUA MELANGE Seamless Made with organic cotton YO KNIT SHORT F 77611 CORE HEATHER CLIMALITE®
Constants ESS SL TANK F 50301 LEAD Seamless. ESS HOODIE F 77216 BLACK ESS SL 3/4 TIGHT F 50299 LEAD Seamless. ESS 3/4 SWEATPANT F 77085 CORE HEATHER CLIMALITE® COTTON ES TRACKTOP F 77077 LEAD ES TRACKTOP F 77078 DUSTY ROSE CLIMALITE® COTTON ESS SL 3/4 TIGHT F 50298 DUSTY ROSE ESS SL TANK F 50300 DUSTY ROSE Seamless. ESS SWEATPANT F 77082 BLACK CLIMALITE® COTTON ESS TRACKPANT F 77076 DUSTY ROSE ESS TRACKPANT F 77075 LEAD ESS HOODIE F 95857 FRESH AQUA MELANGE ESS SWEATPANT F 77081 LIGHT MAROON
Constants Organic Cotton. ESS GRAPH TANK F 95850 WHITE CLIMALITE® COTTON Tencel ESS LOGO TEE F 95999 DUSTY ROSE ESS LOGO TEE F 96093 WHITE ESS GRAPH TANK F 95849 CYBER LIME Tencel CLIMALITE® COTTON
Running / Cycling BUMBAG D 85985 BLACK/ SHARP GREY RUN CAP F 76852 BLACK/FRESH AQUA SOCKS ANKLE F 95699 WHITE VAPOUR/MYSTERY SOCKS ANKLE D 85969 JOY GREEN/ PEARL SAND WEEKENDER BP D 85965 WHITE VAPOUR/CAMEL SWIMBAG D 85967 FRESH AQUA/ WHITE VAPOUR Swim. Weekender
Essentials WASH KIT D 85966 WHITE VAPOUR/CAMEL PACK AWAY BP D 85976 CYBER LIME/ ULTRA GLOW
Iconic Bag BIG SPORTSBAGPR F 83129 INDIGO/MYSTERY BIG SPORTSBAG D 85988 SHARP GREY/CAMEL SMALL GYM BAG D 85973 BLACK/SHARP GREY YOGA BAG D 85964 TITAN GREY/ WHITE VAPOUR YOGAMAT D 85963 UNIVERSE/ULTRA GLOW SMALL GYM BAG F 76851 TANNED SAND/WHITE VAPOUR SMALL RTD BAG D 85972 WHITE VAPOUR/TANNED SAND SMALL RTD BAG D 85979 INDIGO/LIGHT MAROON SMALL SPORTSBAG D 85971 TITAN GREY/WHITE VAPOUR Studio Essentials Yoga
Running STELLA ADIZERO II F 32654 INDIGO/FLASH TUCANA PACK AWAY D 66474 RUNNING WHITE/WONDER GLOW STELLA ADIZERO II F 32655 FRESH AQUA MELANGE/ RUNNING WHITE/ ULTRA GLOW KEA CLIMA G 97632 BLACK 1 / SOLID GREY F 11 / DU ST Y ROSE F 03 STELLA BOOST II F 32466 RUNNING WHITE/ ULTRA GLOW/ LIGHT MAROON boost
Studio STELLA SEQUEL CC F 32320 SHARP GREY INDIGO/ WONDER GLOW STELLA SEQUEL CC F 32651 BONE/TITAN GREY/ WONDER GLOW ARARAUNA DANCE Q 20966 BLACK 1 / SOLID GREY F 11 / TURBO F 11 FLORISUGA BALLERINA F 33007 INDIGO/GUM
FLORISUGA BALLERINA F 32646 PEARL SAND/LEAD/GUM STELLA CASUAL F 32317 RUNNING WHITE/UNIVERSE/ PEARL SAND STELLA SLIDE D 66462 BRIGHT CORAL/JOY GREEN/SHARP GREY STELLA SLIDE D 66461 RUNNING WHITE/ULTRA GLOW/ MYSTERY Swim Essentials