
SS14_aSMC sell-out catalogue.ppt
- Количество слайдов: 44
spring / summer 14
Stella Mc. Cartney was born and raised in London, and graduated from Central St Martins Design College. After enjoying great success during her tenure as Creative Director at Chloe, Stella Mc. Cartney launched her own fashion brand in 2001 a joint venture with Gucci Group. A signature style of sharp tailoring, natural confidence and sexy femininity was immediately apparent in her first collection. In addition a longterm partnership with adidas was introduced in spring/summer 05. The critically acclaimed sports performance collection “adidas by Stella Mc. Cartney” has since successfully grown to include several sports categories.
Highlights adidas by Stella Mc. Cartney Spring/Summer 2014 Colour your city + Take the Gym Outdoors RUNNING_Wherever you run, take a fresh approach with a. SMC Running collection this season. Wearable prints of marble, gingham + daisy are uniquely mixed for a cool look to inspire you to get outside in your city and enjoy your run. Clean and simple cut lines make way for soft volumes in performance wovens & mesh details with performance lycras to create a slick new look combining pure performance fabrics with a modern take. Pristine whites and wearable blues combine perfectly alongside softer tones of neons and pops of fresh orange and yellows for a fun take moving into summer. Step out with the adidas by Stella Mc. Cartney editions of adios boost, adizero runner & pure boost to complete the outfit ensuring the best of performance is covered. RUNNING WEEKENDER Go green and get back to nature & truly take a walk in your city with a. SMC Weekender. Hike up the Peaks but look in place in the city without compromising on performance. Performance focus with a. SMC Goretex weekender jacket contrast perfectly with cosy weekender polar fleece and playful graphic. Cool your feet down with the new a. SMC Weekender trainer with quickdry function built in & show your legs off with the new silhouettes for layeringquilted nylon short. WEEKENDER
Highlights adidas by Stella Mc. Cartney Spring/Summer 2013 Performance Collegiate STUDIO_ A reinvention of modern collegiate using fresh new colours for an unexpected colour palette bringing a sense of youthfulness and sophistication. Using quintessential Stella colour shades, Studio combines the best of performance with warm up jerseys and sweats for a celebration with a gentle nod to american team sports. Bold graphical lettering bring a new and playful dimension to classic styles, finishing details include striped ribs, modern meshes combine effortlessly with traditional performance materials perfect for your gym work out. STUDIO SWIM_ Make a splash this season with a vibrant brazilian inspired colour offer in performance fabrics. Multicoloured and vibrant tones combine with sculptured silhouettes & technical laser cut frills using signature animal graphic details. Whether you want a softer but technical take on the traditional one piece training swimwear or a more daring look for the beach, this season the a. SMC swim offer has everything you need. SWIM
Technologies apparel Climachill Breathable weather protection that optimizes body temperature and keeps you at the peak performance in even the harshest of wind, rain and storm conditions by acting as a barrier to the elements while allowing heat and sweat to escape through evaporation. Stay dry, stay comfortable. Clima. Lite® keeps your body dry by drawing sweat away from the skin. Protect yourself! Clima. Proof®Rain is about wind and rain protection. Breathability combined with wind and rain resistance. Gives the comfort and hand feel of cotton combined with functionality by drawing sweat away from the skin. . Protect yourself! Clima. Proof® Wind is about wind protection. Breath ability combined with wind resistance. Clima. Cool® is an integrated system of technologies that work together to regulate the body temperature. Clima. Cool® apparel actively conducts heat and sweat away from the body. Clima. Chill - premium ventilation, moisture management and cooling effect. 3 D metallic execution at backneck for an additional cooling effect. Clima. Warm® is a lightweight, breathable insulation that keeps you dry and comfortable in cold weather conditions by using densely woven synthetic fibres to trap warm air close to the skin.
tencel® is an all-natural fibre. Its controlled nano-fibrill structure moves moisture away from the body, keeping you cool when the temperature is hot and warm when it’s cold. Elastane fibre in swimwear provides a superb fit wet or dry, lasting shape, comfort and is chlorine and mildew resistant. Dry Dye polyester fabric dyeing with 0 water, 50% fewer chemicals, 50% less energy than traditional dyeing. Saves approximately 25 litres of water/t -shirt. Low-waste Seamless garment for ultimate wearing comfort. Made with 100% Organically Grown Cotton The purpose is to reach at least 95% pattern efficiency and that remaining <5% of fabric waste must be recycled/repurposed by factory GORE-TEX® Recycled polyester Garments engineered with GORE-TEX Active product technology are built for extreme breathability and are ideal for highly aerobic, done in a day activities. Recycled polyester (PES) is a synthetic fibre based on postconsumer waste. The raw material is reprocessed and spun into fibres.
Technologies footwear SPRINTFRAME platform directly attached to the upper which ensures optimum forefoot propulsion. It replaces the conventional (more heavy weight) shoe construction and saves shoe weight significantly while maintaining important performance characteristics such as comfort and energy transfer A lightweight cushioning material with excellent resiliency used in the forefoot for impact absorption and a dynamic, response feel. adi. PRENE+ can be a midsole insert or can be used for the entire forefoot itself. A highly shock absorbent material that cushions and protects your heel at impact. An outsole cleat design that provides maximum grip in all directions without excessive pressure points on the foot. . New and innovative boost foam offers the best energy return in marketplace due to thousands of energy capsules storing and unleashing energy by every step. An extremely durable, non-marking rubber used for shoe outsoles and for other high-abrasion applications which offers the optimal balance of excellent abrasion resistance, traction and flexibility. Comfort Foam is revolutionary, open-cell material developed to provide superior shock absorption. Laboratory testing revealed that Ortho. Lite reduced the impact of "G-force" up to 40 percent for various types of footwear. The Ortho. Lite open-cell structure allows air to flow through the material and moisture to evaporate, promoting a breathable, dry surface. Every Clima. Cool® shoe is built with a fully ventilated mesh upper and breathable sock liner to ensure maximum airflow penetrating the shoe and cooling the foot from every side. This 360 -degree ventilation system transports heat and sweat away from the foot and out of the shoe as you exercise, providing a significant increase in cooling over a conventional training shoe which, in testing, comes surprisingly close to wearing no shoes at all.
SS 14 colour palette Constants Intro 1
SS 14 colour palette Intro 2 FTW only colours Intro 3
Running
Constants RUN PERF TEE F 50450 WHITE CLIMACOOL® RUN PERF TANK F 51338 MYSTERY CLIMALITE® RUN PERF BRA F 50688 MYSTERY RUN PERF TANK F 82890 BLACK CLIMALITE® RUN PERF JKT F 82883 BLACK M 64932 RUN PERF TANK WHT RUN PERF MIDLAY F 50445 MYSTERY CLIMALITE® CLIMACOOL® RUN PERF GILET F 50438 INDIGO CLIMAPROOF® Wind RUN PERF HOODIE F 50447 MEDIUM GREY HEATHER RUN COTTON TANK F 77087 WHITE VAPOUR MEL. Organic Cotton RUN PERF TANK P F 51340 PEACOCK CLIMALITE® Cotton LOGO LONGSLEEVE F 77265 INDIGO RUN PERF SHORT F 82888 BLACK CLIMALITE UVP 50+ RUN PERF PANT F 51348 MYSTERY RUN PERF TEE F 50449 INDIGO RUN 7/8 TIGHT F 50699 MYSTERY CLIMALITE® CLIMAPROOF® Wind RUN 7/8 TIGHT F 82887 BLACK CLIMALITE® RUN 3/4 TIGHT F 50689 INDIGO CLIMALITE® RUN PERF PANT F 51347 INDIGO
RUN PERF TANK P F 51340 PEACOCK Tencel CLIMALITE® Cotton RUN 3/4 TIGHT P F 77268 WHITE/PEACOCK RUN NYLON TEE G F 82889 WHITE/NOBLE INK CLIMALITE® Cotton RUN 7/8 TIGHT F 51200 WHITE/NOBLE INK RUN JKT PRINTED F 51198 WHITE/NOBLE INK CLIMALITE® RUN CHILL TANK F 51319 FRESH AQUA CLIMACHILL® RUN CHILL SHORT F 83622 FRESH AQUA CLIMACHILL® RUN PERF TANK F 51335 FRESH AQUA CLIMALITE® RUN PERF BRA F 50687 ULTRA GLOW CLIMALITE® RUN 3/4 TIGHT F 82886 FRESH AQUA/ULTRA GLOW CLIMALITE®
RUN CHILL TANK F 51318 INTENSE ORANGE CLIMACHILL® RUN CHILL SHORT F 83623 INTENSE ORANGE RUN PERF TANK F 51339 INTENSE ORANGE/GINGER CLIMALITE® RUN PERF GILET F 50437 INTENSE ORANGE SS SWEATSHIRT F 96097 WHITE/INTENSE ORANGE RUN 3 -4 TIGHT F 50691 WONDER GLOW/INTENSE ORANGE RUN 7/8 TIGHT F 50698 WONDER GLOW/ WHITE RUN PERF TEE F 82885 WONDER GLOW CLIMACOOL® Intro 3 RUN COTTON TANK F 77088 SUMMER RED MELANGE Organic Cotton CLIMALITE® CLIMACHILL® RUN NYLON TEE D F 51330 WHITE/SOLID GREY/ WONDER GLOW RUN IMAGE JKT F 95516 INTENSE ORANGE CLIMALITE® RUN CROP JKT PR F 51199 WHITE/SOLID GREY/ WONDER GLOW RUN SHORT P F 51207 WHITE/SOLID GREY/ WONDER GLOW
Low Waste LOWWASTE TEE F 51352 LIGHT GREY HEATHER
Cycling
CYC PERF TANK F 95836 INTENSE ORANGE/WHITE CLIMALITE® CYC PERF SHORT F 51376 INDIGO CLIMALITE® CYC PERF JERSEY F 95837 INTENSE ORANGE/WHITE CLIMALITE®
Swim/Surf
SWIM VINYL JKT F 77264 FLASH/FRESH AQUA Waterproof SWIMSUIT PERF F 50294 INDIGO Infinitex Lycra Xtra Life SWIM LOOSE TEE F 50292 WHITE ORGANIC Cotton SWIMSUIT PERF F 50296 ULTRA GLOW SWIM LOOSE TEE F 50293 JOY GREEN/JOY GREEN ORGANIC Cotton SWIMSUIT CU F 82809 BLACK SWIMSUIT CU F 82808 JOY GREEN Infinitex Lycra Xtra Life SWIM CU TOP F 50289 BLACK Infinitex Lycra Xtra Life SWIM CU BOTTOM 2 F 95773 BLACK Infinitex Lycra Xtra Life SWIM CU TOP F 77623 WONDER GLOW Infinitex Lycra Xtra Life SWIM CU BOTTOM 2 F 95775 WONDER GLOW Infinitex Lycra Xtra Life SWIM CU TOP F 50288 BRIGHT CORAL Infinitex Lycra Xtra Life SWIM CU BOTTOM 2 F 95774 BRIGHT CORAL Infinitex Lycra Xtra Life
Studio
STU METAL PARKA F 51337 PEARL SAND WE MIDLAYER F 83630 TANNED SAND STU BOMMER JKT F 51328 SAKE CLIMALITE® STU REVERS TANK F 51307 NEW LAVENDER/ DARK ATLANTIC STU SHORT F 77193 DARK ATLANTIC CLIMAPROOF® Wind STU REVERS TEE F 95863 BRIGHT CORAL/SAKE STU REVERS TEE F 95862 DARK ATLANTIC/ NEW LAVENDER STU REVERS TANK F 51308 SAKE/BRIGHT CORAL STU SHORT F 51325 BRIGHT CORAL STU SHORT F 51324 WONDER GLOW CLIMAPROOF® Wind STU PERF TANK F 51321 NEW LAVENDER/ DARK ATLANTIC STU PERF TANK F 51322 WHITE VAPOUR/LIGHT MAROON CLIMALITE® STU PERF TANK F 51323 PEARL SAND/BRIGHT CORAL CLIMALITE® STU 3/4 TIGHT F 51209 DARK ATLANTIC CLIMALITE® STU LONG TIGHT F 51206 LIGHT MAROON/SAKE/PEARL SAND CLIMALITE® STU 3/4 TIGHT F 77198 WONDER GLOW CLIMALITE®
STU HOODIE A F 83740 LIGHT MAROON STU SWEATSHIRT F 83066 LIGHT GREY HEATHER
Yoga
Constants YO TRACKTOP F 49252 WHITE VAPOUR YO SL ONSIE F 49245 CYBER LIME Seamless YO SWEATSHIRT F 49220 FRESH AQUA MELANGE Made with organic cotton YO SWEATPANT F 96096 FRESH AQUA MELANGE YO TRACKPANT F 49254 WHITE Made with organic cotton YO KNIT SHORT F 49216 PEARL SAND CLIMALITE® YO KNIT SHORT F 77611 CORE HEATHER CLIMALITE®
Essentials
Constants ESS HOODIE F 77216 BLACK ESS SWEATPANT F 77082 BLACK ESS SL TANK F 50301 LEAD ESS HOODIE F 95857 FRESH AQUA MELANGE ESS SWEATPANT F 77081 LIGHT MAROON Seamless ESS 3/4 SWEATPANT F 77085 CORE HEATHER ESS SL 3/4 TIGHT F 50299 LEAD Seamless ES TRACKTOP F 77078 DUSTY ROSE CLIMALITE® COTTON ESS TRACKPANT F 77076 DUSTY ROSE CLIMALITE® COTTON ESS SL TANK F 50300 DUSTY ROSE Seamless ESS SL 3/4 TIGHT F 50298 DUSTY ROSE Seamless ES TRACKTOP F 77077 LEAD CLIMALITE® COTTON ESS TRACKPANT F 77075 LEAD CLIMALITE® COTTON
Constants ESS GRAPH TANK F 95850 WHITE Tencel CLIMALITE® COTTON ESS LOGO TEE F 95999 DUSTY ROSE Organic Cotton ESS GRAPH TANK F 95849 CYBER LIME Tencel CLIMALITE® COTTON ESS LOGO TEE F 96093 WHITE Organic Cotton
Accessories
Running / Cycling RUN CAP F 76852 BLACK/FRESH AQUA SOCKS ANKLE F 95699 WHITE VAPOUR/MYSTERY Weekender WEEKENDER BP D 85965 WHITE VAPOUR/CAMEL BUMBAG D 85985 BLACK/ SHARP GREY SOCKS ANKLE D 85969 JOY GREEN/ PEARL SAND Swim SWIMBAG D 85967 FRESH AQUA/ WHITE VAPOUR
Essentials WASH KIT D 85966 WHITE VAPOUR/CAMEL PACK AWAY BP D 85976 CYBER LIME/ ULTRA GLOW
Iconic Bag BIG SPORTSBAGPR F 83129 INDIGO/MYSTERY BIG SPORTSBAG D 85988 SHARP GREY/CAMEL SMALL SPORTSBAG D 85971 TITAN GREY/WHITE VAPOUR Studio SMALL RTD BAG D 85979 INDIGO/LIGHT MAROON SMALL RTD BAG D 85972 WHITE VAPOUR/TANNED SAND Essentials SMALL GYM BAG D 85973 BLACK/SHARP GREY SMALL GYM BAG F 76851 TANNED SAND/WHITE VAPOUR Yoga YOGA BAG D 85964 TITAN GREY/ WHITE VAPOUR YOGAMAT D 85963 UNIVERSE/ULTRA GLOW
Footwear
Running STELLA BOOST II F 32466 RUNNING WHITE/ ULTRA GLOW/ LIGHT MAROON boost STELLA ADIZERO II F 32654 INDIGO/FLASH KEA CLIMA G 97632 BLACK 1 / SOLID GREY F 11 / DUSTY ROSE F 03 TUCANA PACK AWAY D 66474 RUNNING WHITE/WONDER GLOW STELLA ADIZERO II F 32655 FRESH AQUA MELANGE/ RUNNING WHITE/ ULTRA GLOW
Studio ARARAUNA DANCE Q 20966 BLACK 1 / SOLID GREY F 11 / TURBO F 11 STELLA SEQUEL CC F 32651 BONE/TITAN GREY/ WONDER GLOW FLORISUGA BALLERINA F 33007 INDIGO/GUM STELLA SEQUEL CC F 32320 SHARP GREY INDIGO/ WONDER GLOW
Swim STELLA SLIDE D 66462 BRIGHT CORAL/JOY GREEN/SHARP GREY Essentials FLORISUGA BALLERINA F 32646 PEARL SAND/LEAD/GUM STELLA CASUAL F 32317 RUNNING WHITE/UNIVERSE/ PEARL SAND STELLA SLIDE D 66461 RUNNING WHITE/ULTRA GLOW/ MYSTERY