Spreading the Word Creating a Community Family

Spreading the Word: Creating a Community & Family Medicine Website Jo Marie Reilly, M. D. Theresa Woehrle, M. D. Anne Walsh, PA-C, MMSc

National Interest in Family Medicine U. S. medical student interest in family medicine careers is in decline. ¡ U. S. seniors matching in family medicine is in decline (7. 4% in 2009 vs. 8. 2% in 2008). ¡

Family Medicine at the USC-KSOM Small family medicine department ¡ Little visibility on campus ¡ Family Medicine residency located off-site ¡ Great need to have local, virtual access to family medicine information for students ¡

Medical School Web-Based Student. Focused Specialty Site Traditionally, medical school websites are department-focused, not student-focused. ¡ Need to develop an innovative webbased information site to connect with medical students. ¡

Website Development ¡ USC-Keck Family Medicine department received a “seed grant” to develop a web-based student project in June 2008 from the California Academy of Family Physicians.

Website Design Concept Student-assisted design ¡ Family Medicine Interest Group student input ¡ 4 th year students matched in Family Medicine input ¡ Family medicine faculty and staff input ¡ Inexpensive (web-design by medical student) ¡

Needs Assessment for Website Questioning students, faculty and staff, needs assessment included: 1. Career advisement for each year 2. Links to supplemental websites 3. Wiki access to required clerkship information 4. Student-generated description of clerkship preceptors/sites 5. Funding and financial aid links ¡

Getting the Word Out: Site Publicity Family Medicine Interest Group (FMIG) ¡ Student Career Advising ¡ Third year clerkship preceptor selection ¡ Linked to Family Medicine Department website ¡ Linked to Primary Care Community Health Project ¡

Goals of Student-Focused Website ¡ ¡ ¡ Paying for a Family Medicine Career Longitudinal access to Family Medicine career development info (years 1 -4) Links to school, local, state and national Family Medicine sites Wiki access to Family Medicine preceptors for required and elective clerkship opportunities Links to USC Family Medicine alumni and residents

Alumni Profiles ¡ USC-KSOM Alumni in Primary Care l l ¡ Biosketches Pictures Highlight diverse career opportunities in Family Medicine

The Future of Family Medicine ¡ Insert a photo here to break

Password-Protected Searchable Wiki

Website Progress To-Date Site has been under development since late 2008 -early 2009. ¡ It is now developed, designed and undergoing implementation. ¡ Plans: Full-integration of the site with Wiki. ¡

Evaluation Goals 1. How many students are using the website? ¡ 2. What is the quality of student website experience ? ¡

Website Evaluation 1. Family Medicine Clerkship end-of. Orientation Week evaluation ¡ 2. 4 th year students matching in Family Medicine ¡ 3. First and second year Family Medicine Interest Group Students ¡

Lessons Learned Student commitment to web design (students move on) ¡ Site upkeep ¡ Centralized coordination and data entry ¡ Culture change ¡

Future Plans Evaluation of Wiki component by next year ¡ Website design update scheduled this summer ¡ Continue to build alumni profiles on website ¡ Continue to build community preceptor site contacts and studentgenerated descriptions on Wiki ¡