Sports Events and Entertainment Back to Table of

Sports, Events, and Entertainment Back to Table of Contents

Chapter 7 Sports, Events, and Entertainment Sports and Recreation Events and Entertainment 2

Sports, Events, and Entertainment Chapter Objectives Describe the types of amateur sports. Describe the types of professional sports. Identify career opportunities in sports event management. Explain the types of recreation. Differentiate between public and private events. Identify the categories of the entertainment industry. 3

Sports, Events, and Entertainment Sports and Recreation The management of the sports and recreation events that draw tourists and other spectators is a new pursuit. The industry offers a variety of opportunities, challenges, and career choices. Section 7. 1 4

Sports, Events, and Entertainment Sports and Recreation Greece was one of the first nations to organize sports-related activities and build the necessary sports facilities to house them. The first Olympic Games took place in Greece in 776 B. C. Section 7. 1 5

Sports, Events, and Entertainment Sports and Recreation During the 1700 s, the English aristocracy created private sports clubs. During the 1800 s in the United States, professional sports leagues were formed. Section 7. 1 6

Sports, Events, and Entertainment Types of Leisure. Activites The different types of leisure activities can be divided into these major categories: Sports Section 7. 1 Recreation Events Entertainment 7

Sports, Events, and Entertainment Categories of Sports Organized sports fall into two categories—amateur sports and professional sports. Section 7. 1 amateur sports athletic activities and competitions for athletes who do not get paid 8

Categories of Sports Amateur Sports Youth Sports High School Sports College Sports Little League Pee Wee League National Federation of State High School Associations (NCAA) National Collegiate Athletic Association (NCAA) YMCA and YWCA Focus on team spirit A major force in the sports event industry Boys and Girls Clubs of America Recreational programs Section 7. 1 9

Sports, Events, and Entertainment Categories of Sports Professional sports are athletic activities, including local, regional, national, or international events that attract spectators and tourists and generate revenue. Modern professional sports events produce billions of dollars. Section 7. 1 10

Sports, Events, and Entertainment Categories of Sports Other categories of sports are: International sports – Regulated by international federations (IFs) paralympics competition in which the world’s best athletes with physical disabilities showcase their talents Extreme sports Sports and disabilities – Paralympics – Special Olympics Section 7. 1 11

Sports, Events, and Entertainment Olympic Games The goal of the International Olympic Committee (IOC) is to protect the interests of athletes and sports and to promote peaceful and diplomatic solutions to conflicts around the world. Section 7. 1 12

Sports, Events, and Entertainment Careers Sports-related businesses and organizations include: Agencies Section 7. 1 Facilities Broadcasting Retailing 13

Sports, Events, and Entertainment Careers Most sports agencies employ sports agents who represent athletes and coaches. Functions of an agent include: Negotiating Marketing Providing financial and legal advice Section 7. 1 14

Sports, Events, and Entertainment Careers Public-assembly facilities, or venues, can include arenas, stadiums, convention/exposition centers, racetracks, casinos, and theaters. Section 7. 1 15

Careers Career Opportunities at Facilities Marketing Director PR Facility Director Event Director Concessions Manager Box Office Director Booking Director Operations Director Section 7. 1 16

Sports, Events, and Entertainment Careers Sports TV networks, channels, radio stations, and Web sites offer many career opportunities including: On-air broadcasters Writers Sales personnel Section 7. 1 17

Sports, Events, and Entertainment Careers Sports retailing encompasses the sporting goods industry and the licensing of sports products. Opportunities exist in sales, marketing, and manufacturing at wholesale businesses and retail stores. Section 7. 1 18

Careers Professional Sports Associations MLB Major League Baseball NBA National Basketball Association NFL National Football League NHL National Hockey League MLS Major League Soccer PGA Professional Golf Association NASCAR National Association for Stock Car Auto Racing USPTA United States Professional Tennis Association Section 7. 1 19

Sports, Events, and Entertainment Sports and Lifestyle Many Americans enjoy healthful recreational activities. Health-and-fitness opportunities include: Counselors Trainers Childcare specialists Section 7. 1 Instructors Managers 20

Sports, Events, and Entertainment Recreation The two types of recreation are commercial recreation and public recreation. commercial recreation any recreational activity for which a guest pays a fee public recreation free or paid recreation that takes place on state and federal lands and in city, state, or national parks Section 7. 1 21

Sports, Events, and Entertainment Recreation Other noncommercial recreation includes: Therapeutic recreation Outdoor recreation Military recreation Community programs Campus programs Section 7. 1 therapeutic recreation any recreation that includes activities to help a person’s emotional, mental, or physical health 22

Sports, Events, and Entertainment Hospitality & Tourism and Sports The sports and recreation industries are integral parts of the hospitality and tourism industries. All of these industries produce a vast range of career opportunities for amateurs and professionals. Section 7. 1 23

Sports, Events, and Entertainment Sports Travel The sports industry e-tail business on an electronic channel—the Operating an has teamed up with tourism for a winning combination —sports travel. Several agencies aredesign, delivery, returns, and Web—can be costly, due to aware of the sports fan’s need to “be there. ” So they expenses. operating have put together tour packages for most major sporting events, from the Super Bowl and NBA All Star games to the World Series and Kentucky Derby. Though Many larger dot-com companies crashed in the 1990’s, small stores like Harris tours online West Newton, Sports enthusiasts can book a variety of Cyclery of that include Massachusetts, actually tickets, luxury stadium boxes, restaurants, transportation, accommodations, increase sales using a basic Web site. Today, a sports event of a bicycle business rides in and souvenirs of thethird of Harris’slifetime. Book tours with knownon the Web to get hard-to-find parts and personal service. agencies to avoid getting stranded without a ticket. Sports tours can be expensive, but there are tours for every group size, budget, and level of accommodation. e-business’s home page to your class after Describe an viewing one through marketingseries. glencoe. com. For more information, go to marketingseries. glencoe. com. Section 7. 1 24

Sports, Events, and Entertainment 7. 1 1. What are the two types of organized sports? 2. What are three types of amateur sports? 3. What are two types of recreation? Section 7. 1 25

Sports, Events, and Entertainment The Importance of Events Public and private events are sources of revenue for the hospitality and tourism industries. Both types of events bring individuals together to share a common group experience. Section 7. 2 26

Sports, Events, and Entertainment Public Events Public events are categorized by: Size Section 7. 2 Purpose 27

Sports, Events, and Entertainment Public Events Classifications of events are: Mega-events Hallmark events Major events Local events Section 7. 2 mega-event the largest type of event, which is a unique, “must-see” happening that has international appeal hallmark event a local or regional event with national or possible international appeal that occurs once or annually 28

Sports, Events, and Entertainment Public Events Types of public events are: Political events Cultural events Military events Tourist attractions College and university events Nonprofit organization events Consumer shows Section 7. 2 consumer show a singleor multi-day exhibition held at convention or civic centers 29

Sports, Events, and Entertainment Private Events Private events are special events limited to a select group of individuals. Categories of private events are: Social events Section 7. 2 Meetings Corporate events 30

Sports, Events, and Entertainment Event Positions Individuals working in the events industry are experts in time, crisis, and risk management. They also need to have organizational, interpersonal, and communication skills. Section 7. 2 31

Sports, Events, and Entertainment Event Positions Career opportunities in the events industry include: Event planning Event marketing Event sponsorship Event management Meeting planning Section 7. 2 32

Sports, Events, and Entertainment Today’s entertainment industry caters to a wide variety of cultures, ages, interests, and income levels. The categories of the entertainment industry are: Music Section 7. 2 Television Movies Radio Performing arts 33

Sports, Events, and Entertainment The music industry provides live performances and recordings by artists. Live performances generate revenue from concert tickets, concessions, parking, on-site retail sales, and sponsorship opportunities. Section 7. 2 34

Sports, Events, and Entertainment The large number of viewers make television the number-one entertainment option. The money from advertising supports most of the major networks. The growth of the video and computer-game industry has affected television. Section 7. 2 35

Sports, Events, and Entertainment A movie can generate revenue from first-run release to the public in theaters, from the later release of videos and DVDs, and from the film’s sale to a television network. Section 7. 2 36

Sports, Events, and Entertainment Americans listen to radio on their drives to and from work. Specific programming for certain listeners is critical in the radio industry to ensure consistent ratings. Section 7. 2 37

Sports, Events, and Entertainment The performing arts segment of the entertainment industry is popular among local, regional, national, and international audiences. Section 7. 2 performing arts a segment of the entertainment industry that includes the exhibition of live presentations by artists, such as actors in theaters or performance artists in other venues 38

Sports, Events, and Entertainment Making an Impact Sports events as well as recreational and entertainment opportunities, for which hospitality and tourism play integral roles, generate huge profits. Many career opportunities exist in these exciting growing industries. Section 7. 2 39

Sports, Events, and Entertainment 7. 2 1. What are four types of events? 2. What three groups sponsor events? 3. What are the categories of the entertainment industry? Section 7. 2 40

Sports, Events, and Entertainment Checking Concepts 1. Define amateur sports. 2. Describe the sources of income from professional sports. 3. List at least three careers in facility management. 4. Identify types of commercial recreation. continued 4. Careers sports are 3. Professional sports 2. Amateur in facility 1. Commercial recreation, or any recreational management generate income athletic activities activity for which a include marketing from paysmillions and competitionsof the a fee, guest director, amusement fans who. PR facility for athletes who do includes: attend director, event games paid. not get as well as parks, theme parks, water parks, zoos, on director, booking from advertisers aquariums, museums, director, operations radio, TV, the private clubs, and director, and in Internet, box-office family entertainment director, and print. centers. concession manager. 41

Sports, Events, and Entertainment Checking Concepts 5. Identify types of recreation besides commercial and public recreation 6. Define a hallmark event. 7. Identify examples of private events. continued 7. Accept all 6. A hallmark event is 5. Types of recreation, reasonable a local or other thanregional answers that fit event with national commercial andthe definition of or possible a public, include private event: international a therapeutic appeal special event that occurs once or recreation, outdoor limited to annually. a select recreation, military group of individuals. recreation, community programs, and campus programs. 42

Sports, Events, and Entertainment Checking Concepts Critical Thinking 8. Explain how sports and entertainment events relate to hospitality and tourism. 8. Accept all reasonable answers that mention that sports and entertainment events draw large crowds of people who depend on the services of the hospitality and tourism industries. 43

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