Sponsorship of events
How do you spend your free time? 60. 00% 50. 00% 40. 00% 30. 00% 20. 00% 10. 00% Going out with Watching Surfing Reading books friends movies and TV Internet, PC Going for sports
Free time and M&M’s 40. 00% 35. 00% 30. 00% 25. 00% 20. 00% 15. 00% 10. 00% 5. 00% 0. 00% Going out to the cinema Going out with friends Watchin TV and movies at home working on PC
Sponsorship of events • Cultural • Sport • Youth conferences
Cultural events 60000 50000 40000 30000 20000 10000 0 Artbat. Fest Apple. Fest Ice Cream Fest
Sport Events • Kazakhstan Adventure Race’ 12 • FIS Grand Prix • Cooperation with National Olympic Committee of RK – Public skating at Medeo (Coca Cola)
Youth conferences • Barcamp • Zhascamp • Hackday
• http: //tengrinews. kz/picture_art/v-almatyiproydet-festival-sovremennogo-iskusstva. Artbat. Fest-214040/ • http: //www. automan. kz/258117 -300 -sortovmorozhenogo-poprobujut-almatincy-11. html • http: //almatymadeniet. kz/year-of-culture/artploshhadka/ • http: //www. kazpravda. kz/c/1353969104
Cinemas
Free time and M&M’s 40. 00% 35. 00% 30. 00% 25. 00% 20. 00% 15. 00% 10. 00% 5. 00% 0. 00% Going out to the cinema Going out with friends Watchin TV and movies at home working on PC
Cinema attendances 12 10 8 6 Millions of people 4 2 0 2002 2003 2004 2005 2006 2007 2008 2009 2010
Attention draggers • Вика, засунь сюда фотку того аквариума с кинотеатра
Sales in bars
Special packaging
Spots before movie screening • http: //www. youtube. com/watch? v=d 3 y 8 Fq 6 wt. Y • Здесь можно скачать))
Conclusion
• Moving in the right direction • But – Needs more presence in advertising and life of country