SPENDER TRACKERS l Take a few moments to

SPENDER TRACKERS l. Take a few moments to update them…. l. I want to see what progress you’ve made l. DO IT RIGHT!!! l. Track up until MONDAY

On the Back of Your Sheet: Describe what is going on in this picture? Does it make you feel a certain way? If so, how? What message do you think is being sent in this ad?

l No ring on Finger l Red mask is upside down l Red mask covering backside is symbolic of animal in heat

l A 3 rd leg usually represents sexuality and virility in males. l Before O. J. was accused of murder, he was a star running back and very popular.

PUZZLES OF PERCEPTION

SUBLIMINAL MESSAGES l 1950 s l Movie theater owner claimed to sell more refreshments when he flashed the words “EAT MORE POPCORN” or “DRINK COKE” for a split second on the screen. l Turned out to be a hoax

EFFECTIVENESS SUBLIMINAL MESSAGES ______ FORCE YOU TO ACT A CERTAIN WAY THEY _____ MOTIVATE YOU TO TAKE ACTION - I can’t make you buy a coke but I can make you thirsty

SUBLIMINAL MESSAGES l Subliminal messages have appeared in all kinds of places: ¡Magazines ¡Movies ¡Political Campaigns ¡Weight Loss Strategies ¡Self-Improvement Books ¡Memory Enhancers and Study Aids

SELF-HELP SUBLIMINAL TAPES l Many promise to help you stop smoking, lose weight, relieve stress, or stop taking drugs l Study = Placebo tapes vs. “Real Tapes”

CONTROVERSIAL SUBLIMINAL MESSAGES l 2000 Presidential Election l REPUBLICANS vs. DEMOCRATS l Republicans accused of using subliminal Images in campaign advertisements

SUBLIMINAL MESSAGES IN DISNEY FILMS www. snopes. com

“GOOD TEENAGERS, TAKE OFF YOUR CLOTHES”

SUBLIMINAL vs. SUGGESTIVE l Movies, TV, etc. often use subliminal messages for various reasons l Advertisements use both SUBLIMINAL and SUGGESTIVE (visible yet not easily recognizable) messages to encourage consumers to buy products

l NOTHING PORTRAYED IN ADVERTISEMENTS IS ________!! l Advertisements attract viewers on 3 separate levels

SUGGESTIVE MESSAGES IN ADVERTISEMENTS 1) ________: Sensations that you are aware of and can easily identify 2) __________: Sensations that you are not IMMEDIATELY aware of but can notice or recall with some effort 3) _________: Sensations that your mind recognizes and perceives but you do are NOT aware of!

SUGGESTIVE MESSAGES l Most time, advertising is so clever, we never realize how or why we are attracted to certain products. CAN YOU TASTE THE DIFFERENCE BETWEEN BOTTLES OF WATER?

ADVERTISING EFFECTIVENESS l Most time, advertising is so clever, we never realize how or why we are attracted to certain products. Monday! CAN YOU TASTE THE DIFFERENCE BETWEEN COKE AND PEPSI? IS SODA IN YOUR “VOCABULARY OF TASTE”?

YOUR TURNNNNN l CREATE YOUR OWN “BILLBOARD” l YOU HAVE THE PERIOD TODAY & TOMORROW TO DO THIS l YOU ARE ONLY DOING THIS PROJECT l THE CLASS WILL VOTE ON AN ULTIMATE WINNER --- BIG PRIZE MONDAY = AUCTION…. DON’T FORGET IT