Specific features of production analytical business program Chulanova Victoria Moscow State Pedagogical University, Journalism Department, Master course: Journalism, course 1
Abstract Business journalism is the general way for dissemination useful information about economic, financial and industry themes. In this paper, we defined features, methods and elements of production business content.
Business journalism is the most general method for distribution information about financial and entrepreneurial market and business TV is important part of this system. In this paper, we try to consider the system of business television program and highlight the way of production.
This scheme illustrates the place of business journalism in mediasystem :
Business television– is type of journalism, which traces, analyzes and interprets economic changes in society. It can include any subjects, for example personal finance or running different companies. This form of journalism covers the events connected with people, the places and subjects concerning business.
Function of business journalism Many researchers note that the general function of business journalism is communicative, because the important target of this media – making business communications. It’s about satisfaction requirements of business society and creation of public discourse about corporate production and management.
Three parts of business media: - financial media. General themes: analysis of market quotations, falling of exchange rates, distribution of cash flows. For example, American magazine «Barron’s» . - Economic media. General content is about planning and management, enterprising development. For example, American magazine «Bloomberg Businessweek» . - Entrepreneurial media. On these media discussed corporative information, industry development. For example, American magazine «Fortune» .
The researchers note, that business media target is distribution of useful information about actual financial and economical questions. It means that there a lot of discussion genres in the business screen. For example, broadcast grid of the most celebrity Russian television business channel RBC is 79% programs in genres «conversation» and «discussion» .
Therefore, we will define that author’s targets in business journalism is definition causes of process or situation, forecast and making of action program. Dynamics of thought is important, the target – analyzing process or a situation.
Thanks to this target we can talk about general methods of business journalism Empirical methods are: interview, forecasting and conversation. Theoretical methods are: deduction and induction, analysis and synthesis.
But we will note, that business journalism moves to businesstainment, which associate methods of business journalism and entertainment media. Businesstainment has originated with infotainment, which is very popular method to translate «soft» news with entertaining.
The tendential of businesstainment illustrated by appearance business show «Dragons’ Den» in the American TV-channel BBC Two.
So, we found out that general target of business television – making a useful information about financial and economical market, which influence to development business of audience. On business screen, there a lot of discussion programs because target audience have a requirement to receive analysis process and situation, forecast and making of action program. The businesstainment demonstrate the movement to transformation business television.
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