6301b069bb97fc371caf86d09468bcfa.ppt
- Количество слайдов: 6
Spark. Net & Open. Spark bring. . . Growth of broadband sales Growth of customer loyalty Better operator image Growth of customer satisfaction . . . benefits to operators
Spark. Net ja Open. Spark accelerate. . . 1. New home broadband subscriptions • • 2. Open. Spark makes your subscriptions more valuable Case Lounet/Turku region: Growth of broadband sales New broadband subscriptions for employees • • Open. Spark makes your subscriptions more valuable Case emloyee-Open. Spark: Kaarina, ICT Turku Oy, MP-Master. Planet Oy 3. New broadband subscriptions in companies and public sector • • New broadband subscriptions dor Spark. Net visitor networks Case: South-West Finland TE-center 4. New broadband subsriptions in public places and premises • New broadband subscriptions for Open. Spark public Wi-Fi • Case: 100 hot spots in Turku region (continuation of these) • Case: House of Academy, High Tech Centre 1 & 2 5. Winning customers from competitors • Competitive edge against competitors • Case Lounet: winning customers from competitors with Open. Spark . . . broadband sales
Spark. Net ja Open. Spark create. . . 1. More loyal broadband home users • 2. Open. Spark makes your subscription more valueable because you can use your broadband everywhere More loyal corporate users because of satisfied employee users • Open. Spark makes your subscription more valueable for • employees (employee can use his subscriptions everywhere) • employers (employees work at home remotely) • empolyee’s family (they can also use the subscription) • for other citizens (Spark. Net & Open. Spark users) 3. More loyal corporate and public sector customers • Spark. Net is • More cost efficient, more flexible and • easier to deploy than Competing solutions 4. Open. Spark strengthens itself • The more Open. Spark hot spots there is the more the value of joining Open. Spark community is -> new subscriptions and customer loyalty . . . customer loyalty among broadband users
Spark. Net ja Open. Spark help. . . 1. All operators have bad image • • All operatos havce a bad image in Finland in other countries: ”Don’t tell that our customers hate us, we know it” (representant of one foreign operator) 2. Spark. Net and Open. Spark create a possibility to make a difference • • • With Spark. Net an operator gets positive image among corporate customers and among public sector organizations With Open. Spark an operator gets positive image among home users and in Information Society media With Spark. Net and Open. Spark an operator can profitably participate in building the Information Society in EU, in Finland, in regions and in cities 3. Good public image boosts sales and customer loyalty • Good public image created with the help of Spark. Net and Open. Spark helps an operator to boost other business as well: • Mobile phone subscriptions • Other network services . . . operator to create a better image
Spark. Net ja Open. Spark boost customer. . . 1. Spark. Net and Open. Spark don’t generate costs to an operator but they boost customer satisfaction • • • Spark. Net is accessible for opertor’s customers without any development costs or maintenance costs for an operator Open. Spark is accessible for opertor’s customers without any development costs or maintenance costs for an operator Spark. Net and Open. Spark are value adding services to operator’s customers 2. Spar. Net and Open. Spark don’t cannibalize business, on the contrary • • 3. Spark. Net does not cannibalize present corporate business Open. Spark does not cannibalize present home user business Spark. Net adn Open. Spark make networks more manageable and safe • • • Spark. Net & Open. Spark have personal user id’s and passwords which is better than WEP or WPA (same key for everyone) Spark. Net & Open. Spark prevent fraud and make it easier to track possible fraud Spark. Net & Open. Spark decrease the number of totally open, insecure hot spots in networks . . . satisfaction without costs to operator
Spark. Net & Open. Spark bring. . . Growth of broadband sales Growth of customer loyalty Better operator image Growth of customer satisfaction . . . benefits to operators
6301b069bb97fc371caf86d09468bcfa.ppt