85f86a83f66aa9529ab1322dc1a07cd9.ppt
- Количество слайдов: 17
Space New Products to provide Added Value Marketing Conference: Kassel, March 8 th, 2006
How to go ahead with Infusion Technology? § B. Braun Space will be constantly § At the Bed site the market is limited: developed § The platform is competitive with Software D (today) § By end of 2006 all missing features will be enclosed The Space System: New features are not necessarily appreciated § New “Service” oriented approaches are required to integrate the infusion systems into hospitalwide workflows …Platform for new service products 2
Strategic Direction: Portfolio expansion Space. Com WEB based Open interface 3
An open pair of scissors Perceived added value integrated hospital workflows Space Platform Pumps at bed site 4
Space Connectivity: From Bed level to Room level (today) The connectivity of pumps to a Patient Data Management System is already a basic requirement in some countries. Space. Com provides an open interface into PDMS. Space. Online is a WEB-Based application within Space. Com, like the B. Braun homepage, giving a bed site view of the infusion pumps. Space. Online 5
How to close the scissors Perceived added value integrated hospital workflows Space. Com - PDMS connection - Space. Online Space Platform Pumps at bed site 6
CFM: From Room level to Ward level CFM: Central Fluid Monitoring Clear overview of all systems on the ward Added Value § Optimization of the workflow: Nurse can see all pumps that need attendance in near future Advantages § Can be installed on existing hospital hardware § Installation and setup can be done by customer § development with external partner § Alarms can be silenced at night (patient can sleep while nurse has the complete overview over all beds on her screen CFM 7
How to close the scissors Perceived added value integrated hospital workflows CFM Space. Com - PDMS connection - Space. Online Space Platform Pumps at bed site 8
IDMS: From Room level to Ward level IDMS: Infusion Data Management System A documentation solution for Infusion data for the entire ward Added Value § Automatic print out at the end of day: no precious time wasted for manual documentation Advantages § § § Optimal implementation of fluid management § Increase of medication safety Minimum implementation effort Low price Upgrade to PDMS possible Developed by external partner with experience in PDMS 9
IDMS: From Room level to Ward level PDMS installation: a challenge for hospitals Ø High investment : 25. 000 Euro per bed site Ø High implementation effort Ø High impact on the organization Ø Decision process very complex Consequence: Ø Many hospitals do not install PDM Systems today Ø Nurses have to document relevant data manually Ø This is extremely cumbersome with infusion pump data 10
How to close the scissors Perceived added value integrated hospital workflows IDMS CFM Space. Com - PDMS connection - Space. Online Space Platform Pumps at bed site 11
TIS: From Ward level to Hospital level TIS: Technician Information Server A online support tool for hospital technicians Added value § Optimization of in-house service processes § Automated generation of service reports § E-Mail and paging services § Searching/Localization of pumps through the hospital network Advantages § Similar products are already existing § Remote Access to bed site systems § Space. Com is already prepared for integration into TIS 12
How to close the scissors Perceived added value integrated hospital workflows TIS IDMS CFM Space. Com - PDMS connection - Space. Online Space Platform Pumps at bed site 13
Space MRI-Station: From Ward level to Hospital level Space MRI-Station A Space MRI-Station protects Space pumps from magnetic field of MRI environment Advantages § one infusion system throughout the entire hospital § development with external partner (Market leader MRI shielding ) Added Value § No additional special (oldfashioned/bulky) pumps are required § Patient can stay connected to his pumps when submitted to MRI (time saving) § Only additional costs for one MRI-Space. Station per hospital § No additional training for nurses necessary § Optimization of workflow 14
Portfolio expansion New service products require knowledge on multiple levels within the organization Knowledge 1. 2. 3. Technical Implementatio n Marketing 15
Rollout of new Service Products Added value GNT: Marketing Knowledge April Sept. TIS Space MRI-Station Infusion Data Management System Central Fluid Management Expert Group: Technical / Implementation knowledge March 2006 Jun e 200 6 Sept. 2006 Jan. 2007 Marc h 2007 16
Portfoli o New Service Software: Conclusion Rollout of Products (CFM, IDMS, TIS, MRI) and Knowledge in 2006/2007 Added Value Customer B. Braun § Optimization of Hospital Processes: high perceived Added Value § Developed by partner companies with short development times § Hospitals can use the Service Software on standard PC § Almost no or low development / production costs Platfor m § Low implementation effort § High margins § No dedicated environment § New business fields necessary B. Braun Space based on generic Technologies: Microsoft CE, WEB based, HTML and XML 17


