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Sorez™ HS 205 soil release polymer 1 Sorez™ HS 205 soil release polymer 1

Sorez™ HS 205 soil release polymer Overview Making hard surfaces easy to clean and Sorez™ HS 205 soil release polymer Overview Making hard surfaces easy to clean and to maintain is an important consumer requirement. Sorez HS 205 polymer works by forming a barrier between common hard surfaces and foulants. The polymer reduces the tendency of soil to adhere to various ceramic, metal and plastic surfaces, making next-time cleaning easier. Formulators of hard surface cleaners may use the polymer in formulations to support product label claims such as “Easy cleaning, ” and “Surfaces stay cleaner longer. ” 2

Sorez™ HS 205 soil release polymer Overview A polymeric approach to cleaning hard surfaces Sorez™ HS 205 soil release polymer Overview A polymeric approach to cleaning hard surfaces offers a range of benefits to consumers. Very efficient soil release Effective soil repellency Inhibition of scale formation Less energy and time required to clean hard surfaces Surfaces stay cleaner longer 3

Sorez™ HS 205 soil release polymer Overview A copolymer based on vinyl pyrrolidone/dimethylaminoethylmethacrylate, Sorez Sorez™ HS 205 soil release polymer Overview A copolymer based on vinyl pyrrolidone/dimethylaminoethylmethacrylate, Sorez HS 205 polymer employs known monomer properties to assure: Adhesion to metal, ceramic and plastic substrates Substantivity across a range of surfaces Water solubility Controllable, clear films Gloss improvement 4

Sorez™ HS 205 soil release polymer Overview Compatible with most hard surface cleaning ingredients, Sorez™ HS 205 soil release polymer Overview Compatible with most hard surface cleaning ingredients, Sorez HS 205 polymer may be incorporated into a range of formulation types: Kitchen cleaners Polymer is substantive to ceramic tiles Works as an oily soil release polymer Cleaning is easier, with less scrubbing and energy required Toilet bowl cleaners Polymer functions as a long-lasting soil release technology Offers ant-scale performance All-purpose bathroom cleaner Polymer brings easy to clean benefits Glass cleaners Polymer makes glass surface hydrophilic after cleaning Prevents water beading and spots and streaks 5

Sorez™ HS 205 soil release polymer Overview Specifications: Appearance @ 25°C Clear viscous liquid Sorez™ HS 205 soil release polymer Overview Specifications: Appearance @ 25°C Clear viscous liquid Color (APHA, 10% as is aqueous soln. , W 580) <=100 % Solids (R. I, W 1183) >=19. 0 - <=21. 0 p. H (as is, W 581) >=6. 0 - <=8. 0 Viscosity (cps, as is, BF, 25°C, RVF/RVT @ 20 rpm #7, W 566) >=20000 - <=50000 ppm vinyl pyrrolidone (GPC, W 1512) <=100 6

Sorez™ HS 205 soil release polymer Function Creating a sacrificial polymeric barrier, Sorez HS Sorez™ HS 205 soil release polymer Function Creating a sacrificial polymeric barrier, Sorez HS 205 polymer attracts to negatively charged surfaces, such as ceramic, and at the same time, repels unwanted foulants residing above the clear film. Dirt Oil Mineral Scale Polymeric Barrier Surface Attraction and Adhesion Hard Surface 7

Sorez™ HS 205 soil release polymer Function When included in cleaning formulations at the Sorez™ HS 205 soil release polymer Function When included in cleaning formulations at the recommended use levels, Sorez HS 205 polymer helps consumers and professional house-keepers clean hard surfaces more easily, with less effort and in less time compared to formulations without polymer. Product application Recommended use level Kitchen cleaner 0. 5 – 2. 0% Toilet bowl cleaner 0. 5 – 2. 0% Soap scum removers 0. 5 – 2. 0% Glass cleaners 0. 5 – 1. 0% 8

Sorez™ HS 205 soil release polymer Efficacy tests Sorez HS 205 polymer helps hard Sorez™ HS 205 soil release polymer Efficacy tests Sorez HS 205 polymer helps hard surfaces stay cleaner, even after repeated soil and rinsing phases. The end result is easy next-time cleaning for consumers. Creating demonstration formulations for various application areas (including bathroom, toilet bowl, kitchen and glass), and applying various soil to these hard surfaces, Ashland demonstrated easy cleaning after initial and repeated rinsing, compared to a control. 9

Sorez™ HS 205 soil release polymer Efficacy tests Bathroom Cleaner Formulation With Sorez HS-205 Sorez™ HS 205 soil release polymer Efficacy tests Bathroom Cleaner Formulation With Sorez HS-205 polymer With competitor polymer Reference formulation 95. 5 Sorez HS 205 polymer (20% active) 1 0 0 Competitor Polymer (20%active) 0 1 0 Citric Acid 2. 5 Surfactant 1 100 100 Deionized Water TOTAL Soap Scum Formulation wt/wt% Ethanol 80. 00 Calcium Stearate 10. 00 Deionized Water 10. 00 Special Black 4 (Added for visibility) 0. 01 • Mix ethanol, calcium stearate, deionized water and special black 4 in a beaker • Place it in ultrasonic bath for 10 minutes 10

Sorez™ HS 205 soil release polymer Bathroom Cleaner Test Method Treatment: Apply 3. 4 Sorez™ HS 205 soil release polymer Bathroom Cleaner Test Method Treatment: Apply 3. 4 ml from prototype bathroom cleaner formulations into each area of the tile and wipe. Rinse under running tap water 6 times then let dry. Soil Application: Apply 0. 13 ml soap scum onto the each area of the bathroom tile. Let dry at room temperature for 10 -15 minutes. Rinse the tile under running tap water. 11

Sorez™ HS 205 soil release polymer Efficacy tests Bathroom cleaner Application of soap scum Sorez™ HS 205 soil release polymer Efficacy tests Bathroom cleaner Application of soap scum on tile following use of prototype formula. Formulation (Competitive Polymer) Formulation (No Polymer) Sorez HS 205 polymer 12

Sorez™ HS 205 soil release polymer Efficacy tests Bathroom cleaner Follow-up rinse of soap Sorez™ HS 205 soil release polymer Efficacy tests Bathroom cleaner Follow-up rinse of soap scum shows easy next-time cleaning. Formulation (Competitive Polymer) Formulation (No Polymer) Sorez HS 205 polymer 13

Sorez™ HS 205 soil release polymer Efficacy tests Bathroom cleaner Efficacy is also demonstrated Sorez™ HS 205 soil release polymer Efficacy tests Bathroom cleaner Efficacy is also demonstrated with a commercial formulation. Formulation (Competitive Polymer) Formulation (No Polymer) Sorez HS 205 polymer 14

Sorez™ HS 205 soil release polymer Efficacy tests Bathroom cleaner Efficacy is also demonstrated Sorez™ HS 205 soil release polymer Efficacy tests Bathroom cleaner Efficacy is also demonstrated with a commercial formulation. Formulation (Competitive Polymer) Formulation (No Polymer) Sorez HS 205 polymer 15

Sorez™ HS 205 soil release polymer Efficacy tests Toilet Bowl Cleaner Formulation INGREDIENTS TBC Sorez™ HS 205 soil release polymer Efficacy tests Toilet Bowl Cleaner Formulation INGREDIENTS TBC Control (w/w%) TBC with Ashland Polymer (w/w%) Deionized Water 70. 76 69. 32 HCl 20. 15 SLES 70% 7. 00 C 9 -11 Alcohol / 8 EO 1. 00 NEP 1. 00 Fragrance 0. 03 Polysorbate 80 0. 06 Sorez HS 205 polymer (as is) 0. 00 1. 00 Total 100. 00 16

Sorez™ HS 205 soil release polymer Efficacy tests Toilet Bowl Cleaner Soil Formulation Ingredients Sorez™ HS 205 soil release polymer Efficacy tests Toilet Bowl Cleaner Soil Formulation Ingredients wt/wt% Modified Starch 3. 00 Natural Potatoes Starch 9. 00 Sugar 5. 00 Salt 1. 00 Protein (Kazainat) 2. 00 Sun Flower Oil 5. 00 Deionized Water 75. 00 Dye Special Carbon Black 4 0. 10 Soil Formulation is mixed at 40°C with a overhead stirrer for 3 hour and waited overnight for application testing 17

First Soil Application Blank (No Treatment) Formulation (Competitive Polymer) Sorez HS 205 polymer Formulation First Soil Application Blank (No Treatment) Formulation (Competitive Polymer) Sorez HS 205 polymer Formulation (No Polymer) 18

First Rinse Blank (No Treatment) Formulation (Competitive Polymer) Sorez HS 205 polymer Formulation (No First Rinse Blank (No Treatment) Formulation (Competitive Polymer) Sorez HS 205 polymer Formulation (No Polymer) 19

Third Rinse Blank (No Treatment) Formulation (Competitive Polymer) Sorez HS 205 polymer Formulation (No Third Rinse Blank (No Treatment) Formulation (Competitive Polymer) Sorez HS 205 polymer Formulation (No Polymer) 20

Sorez™ HS 205 soil release polymer Summary Easy next-time cleaning • Polymeric barrier formed Sorez™ HS 205 soil release polymer Summary Easy next-time cleaning • Polymeric barrier formed between hard surfaces and various soils simplifies next-time cleaning. • • Clear films formed on surfaces reduce the tendency of soils to adhere. • Sorez HS 205 polymer may be used in a range of hard surface cleaning formulations to support novel label claims. • Efficacy tests show significantly better next-time cleaning performance than a control polymer using various prototype and commercial formulations. Including Sorez HS 205 polymer in formulations between 0. 5% and 1. 5% (formulation dependent) offers consumers the ability to clean surfaces in less time, with less effort, compared to formulations without polymer. 21

Sorez™ HS 205 soil release polymer Technical questions? We can help. Contact: [Technical contact Sorez™ HS 205 soil release polymer Technical questions? We can help. Contact: [Technical contact point added by local sales team] Formulation support and evaluation? We can help. Contact: [Technical contact point added by local sales team] 22

Disclaimer The information contained in this presentation and the various products described are intended Disclaimer The information contained in this presentation and the various products described are intended for use only by persons having technical skill and at their own discretion and risk after they have performed necessary technical investigations, tests and evaluations of the products and their uses. It is the purchaser ’s responsibility to determine the applicability of such regulations to its products. While the information herein is believed to be reliable, we do not guarantee its accuracy and a purchaser must make its own determination of a product’s suitability for purchaser’s use, for the protection of the environment, and for the health and safety of its employees and the purchasers of its products. Neither Ashland nor its affiliates shall be responsible for the use of this information, or of any product, method, formulation, or apparatus described in this brochure. Nothing herein waives any of Ashland’s or its affiliates’ conditions of sale, and no statement, information and data is to be taken as a guarantee, an express warranty, or an implied warranty of merchantability or fitness for a particular purpose, or representation, express or implied, for which Ashland its affiliates assume legal responsibility. We also make no warranty against infringement of any patents by reason of purchaser’s use of any information, product, method or apparatus described in this presentation. The testing information (the “Testing Information”) has been gratuitously provided by Ashland. The Testing Information is based on many factors beyond Ashland’s control, including but not limited to, the conditions prevailing when the testing was conducted, and in some cases, is based on data generated with development samples of the Active Ingredient. Although it is intended to be accurate, ASHLAND DISCLAIMS ANY AND ALL LIABILITY, EITHER EXPRESS OR IMPLIED. The Testing Information is confidential or proprietary to Ashland, and may not, except as provided below, be disclosed to any third party. You may not make commercial use of the Testing Information, or make claims with respect to your products based the Testing Information, without the written agreement with Ashland covering such use. ® Registered trademark, Ashland or its subsidiaries, registered in various countries ™ Trademark, Ashland or its subsidiaries, registered in various countries * Trademark owned by a third party © 2013, Ashland 23