Sony Display Solutions IT Professional Display Marketing

Sony Display Solutions IT & Professional Display Marketing Jeff Johns Sr. Manager – Product Planning SONY ELECTRONICS, INC. BROADCAST AND PRODUCTION SYSTEMS DIVISION

Professional Displays Plasma & LCD Colors: Silver and Black (LCD matte colors available in May) LCD Colors: Crystal Silver, Frosted Black and Pearl White Optional detachable speakers available in matching colors Side covers create clean look (shown with optional speakers) *Note: FWD-42 PV 1 does not include side doors BROADCAST AND PRODUCTION SYSTEMS DIVISION Top mounted button placement keeps front bezel uncluttered

Professional LCD Displays FWD-40 LX 1 40 -inch wide (WXGA / 1366 x 768) TFT LCD PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Dual card slots for digital signage and expandability FWD-32 LX 1/R LCD Available colors: Crystal Silver, Frosted Black and Pearl White 32 -inch wide (WXGA / 1366 x 768) TFT LCD Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Single card slot for digital signage and expandability Coming In April FWD-40 LX 1 I & FWD-32 LX 1/RI Matte finish design – like PDP monitors. Target: Lower cost for digital signage bid business. BROADCAST AND PRODUCTION SYSTEMS DIVISION

Plasma Displays FWD-50 PX 2 50 -inch wide (WXGA / 1366 x 768) HD Professional Plasma Display PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Dual card slots for digital signage and expandability FWD-42 PX 2 Available colors: Silver and Black Available March 42 -inch wide (WXGA / 1024 x 768) HD Professional Plasma Display PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Dual card slots for digital signage and expandability FWD-42 PV 1 42 -inch wide (WVGA / 852 x 480) ED Professional Plasma Display PC Input (DVI / Analog) / Video (Composite / S-Video / Component) Dual card slots for digital signage and expandability FWD-42 PV 1 P (portrait model) Available color: Black 42 -inch wide (WVGA / 852 x 480) ED Professional Plasma Display PC Input (DVI / Analog) / Video (Composite / S-Video / Component) Dual card slots for digital signage and expandability BROADCAST AND PRODUCTION SYSTEMS DIVISION

Color Matrix Crystal Silver Pearl White Frosted Black LCD 40 LX 1 32 LX 1/R 40 LX 1/I 32 LX 1/RI Plasma 50 PX 2 42 PV 1 BROADCAST AND PRODUCTION SYSTEMS DIVISION Silver Blue Black

Supported Accessories Optional Cards Detachable Speakers BKM-FW 11 BKM-FW 32 BKM-FW 12 5 x. BNC Component/RGB Card Network Control Card Active Loop Through Card (Component / RGB) SS-SPxx. FW/S Wall Mounts & Table Stands ICS-SP 20 SFM 1 or SFM 2 PLP-91/D Flat Wall Mount Tilt Wall Mount SPM-TRI/E SPM-TRI/C Silver Color Base Clear Acrylic Base BKM-FW 50 TV Tuner Card with Lodging Support Network Media Card Content Networking / Digital Signage BKM-FW 50 Network Media Card BROADCAST AND PRODUCTION SYSTEMS DIVISION EBS-N 200 D Network Media Player EBS-N 100 Network Control Device

Network Content Solutions BKM-FW 50 Digital Signage Card Video: MPEG 2 Graphics: JPG, GIF, PNG Audio: MP 3 (background for photo slideshow) EBS-N 200 D Network Control and Multimedia Player Standard IP Network Video: MPEG 1, 2, 4 / AVI / VOB Graphics: JPG, GIF, PNG, TIF Others: HTML, Flash, PDF, Power. Point EBS-N 100 Network Control Device Standard IP Network Control: IP to RS 232 C BROADCAST AND PRODUCTION SYSTEMS DIVISION

Digital Signage Made Simple Compact Flash Card BKM-FW 50 Digital Signage Card Result is a clean, internal digital signage solution Also available in portrait orientation • Automatic Timer Function (starts with power on / stops with power off) • JPG / MPEG 2 play lists with MP 3 audio background • Stream from Network Server, or local playback BROADCAST AND PRODUCTION SYSTEMS DIVISION

Real World Solution San Diego Airport Authority Request: Eight 40 LX 1 LCD Monitors for running portable DVD player strapped to back Solution: Eight 40 LX 1 LCD Monitors Internal BKM-FW 50 card Compact Flash Cards MPEG 2 Video Content Usage: Airport Terminals with Automatic On/Off Timer (No Networking) 6: 00 AM 11: 00 PM Display Turns On – FW 50 Starts Video Display Turns Off 17 -hours per day, 7 days a week Launched November 29, 2005 (91 days / 1, 547 hours as of 2/28) Two weeks after launch, Airport Authority ordered four more systems BROADCAST AND PRODUCTION SYSTEMS DIVISION

Current Programs *BKMFW 50 promo -BKM-FW 50 network media players are now added to each demo unit from Shoair including great content~! Shoair will set the default theme for the content depending on your end user needs. Choose from : 1. Travel 5. Corporate Category 2. Grocery 6. Cinema 3. Fashion 7. Car Dealer 4. Museum 8. A Few of Each This is a great way to push our networking capabilities and how easy the BKMFW 50 is for digital signage! -We are also planning a bigger BKMFW 50 promotion for pro/av resellers. Most likely giving away the free demo content on CD and providing demo discounts. Stay tuned. BROADCAST AND PRODUCTION SYSTEMS DIVISION

Introducing June Introduction BKM-FW 40 High Definition Streaming Card Specifications ID TBD Video Formats: - MPEG 2 480 i, 480 p, 720 p, 1080 i (supports MPEG 2 -TS and RTP over UDP/IP) (system layer protocol for lip-synch) - MPEG 4 – H. 264 (up to 1080 i) - WM 9 HD (up to 1080 i) - AVI Graphic Formats: - JPEG, TIF, GIF, PNG, BMP, HTML, Web Audio Formats: - MP 3, AAC Control Software: Display Commander (N 200 D) SNMP Inputs: - Ethernet (10/100 Base-T) - Mini PCI bus (for Compact Flash or Wireless 802. 11 g) - USB 2. 0 (TBD) (for external storage) BROADCAST AND PRODUCTION SYSTEMS DIVISION

Real World Solution Arsenal Football Club Request: 300 40 LX 1 LCD Monitors for HD simulcast broadcast of games Solution: 300 40 LX 1 LCD Monitors Internal BKM-FW 40 card MPEG 4 H. 264 Video Integrated with Tanburg Server Launch: April 15, 2006 shipment BROADCAST AND PRODUCTION SYSTEMS DIVISION

August Hospitality Solutions 2006 Bravia™ Hotel TVs KLH-W 26 U (26 -Inch) 32 -inch / 26 -inch 1366 x 768 resolution 178 x 178 viewing angle HDMI Input Component Input Composite Input (x 2) S-Video Input (x 2) PC Input (HD 15) 3 D Comb Filter Cine. Motion® Technology. Display Panel KLH-W 32 U (32 -Inch) SRS WOW audio enhancement 20 W (10 W + 10 W) Audio power Features: • Integrated bottom speaker for space saving design • included base stand (removable) with bolt down base Expanded Card Slot: New card configuration for accepting either standard single card, or larger double cards for MPEG and HDTV Tuners Designed to work with coming ICS-SP 30 – Integrated HDTV, QAM, NTSC tuner for hotels. • Hospitality menu functions to lock out buttons and channel mapping • Card slot design for BROADCAST AND PRODUCTION SYSTEMS DIVISION flexibility

Multi-Function Monitors MFM-HT 95 19 -inch (SXGA / 1280 x 1024) PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) NTSC TV Tuner 480 i, 480 p, 720 p, 1080 i support MFM-HT 205 20 -inch wide (WSXGA+ / 1680 x 1050) PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) NTSC TV Tuner 480 i, 480 p, 720 p, 1080 i support 1080 p input capable – 1050 p screen Available April BROADCAST AND PRODUCTION SYSTEMS DIVISION

1080 p MFM-H 246 Available July MFM-H 246 24 -inch (WUXGA / 1920 x 1200) PC Input (DVI / Analog) Video Inputs (HDMI, DVI-HDCP / Analog HD Audio out (3. 5 mm minijack – HDMI audio decoded for output) Display Panel Full HD Resolution for 1080 p playback Super Fast pixel response (~6 ms) High bright / XBRITE (500 nit / 1000: 1 Contrast Ratio) Applications • Pro AV and Digital Editing • Game Development • Non-surgical Medical HDTV Monitor Using separate HD source up to 1080 p 480 i, 480 p, 720 p, 1080 i, 1080 p resolutions ID Features Removable base for mounted display Standard VESA Mount Compliant • High-end Gaming PCs BROADCAST AND PRODUCTION SYSTEMS DIVISION

Programs & Promotions BROADCAST AND PRODUCTION SYSTEMS DIVISION

Current Programs * Public Display discounts until March 28, 2006 1 piece DFI 100 piece discount -FWD 40 LX 1 -FWD 50 PX 2 -PFM 42 X 1 -FWD 42 p. V 1 -FWD 32 LX 1 R -$1000 -$80 5 piece discount -$130 -$143 -$140 -$127 -$180 *5% RSVP program. Register your sale up front and get 5% off for a project that your reseller is working to win for Sony. *Trade up program! Go to www. sony. com/tradeups where you can trade in old IT products to get a discount on your new SONY IT display or Plasma/LCD purchase! *Display product VIR up to 2% ( on top of other VIR programs!) =>max 5%! OTHER VIR programs *Pro Product/ Display VIR up to 3% *Broadcast VIR up to 3% BROADCAST AND PRODUCTION SYSTEMS DIVISION

Current Programs *Reseller spiffs! -FWD 42 PV 1 -PFM 42 X 1 -FWD 50 PX 2 -FWD 32 LX 1 R -FWD 40 LX 1 Ends March 28 th, 2006 $30 $40 $30 $20 *Gov/ED and Non-profit 3% discount on all Public displays *Direct SI integration discount up to 4% *Show credit up to 5% for purchases of product used for shows. BROADCAST AND PRODUCTION SYSTEMS DIVISION

Current Programs *IT display Buy 5 Get 1 Free Promo ends March 28 th, 2006 Buy 5 get 1 free on participating Personal LCD Displays from Feb. 26 till March 28, 2006! SDM-X 75 KB, SDM-S 95 ARB, SDM-S 95 DRB, SDM-S 95 FRB, SDM-S 205 KB and SDM-P 234/B! ALL THIS IS AVAILABLE ON THE “Display News weekly” from Aya Zonce. (let her know if you are not getting this!) -Including product availability and new important information about promos etc. BROADCAST AND PRODUCTION SYSTEMS DIVISION

Specifications BROADCAST AND PRODUCTION SYSTEMS DIVISION

FWD-40 LX 1 Product Specifications Panel Available in Silver, Black & Pearl White Crystal Bezel finish Resolution Pixel Pitch Viewing Angle (H/V) Contrast Ratio 1366 x 768 0. 648 x 0. 648 mm 178 degree x 178 degree 1, 000: 1 Inputs DVI (HDCP) Analog (Component/RGB) Option Video Card Optional Silver & Black Speakers 1 1 1 Option Slots RS 232 C Control-S 2 1 2 (3 m DVI cable provided) (3 m Component to HD 15 cable provided) S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) (One slot populated with S-Video/Composite card) (9 Pin serial) (In and Out – for IR input) Features PIP/PAP Multi-Display Set up Control Systems codes for all inputs Side covers create clean look (speakers optional) Picture In Picture / Picture & Picture Quick set up for display walls and matrix RS 232 control, IR input/out through Control-S, discrete IR General Information Dimensions Weight Power Consumption FCC Regulation. FCC Class B BROADCAST AND PRODUCTION SYSTEMS DIVISION 39. 13 x 23. 5 x 4. 92 (inches) / 994 x 597 x 125 (mm) 60. 63 lbs / 27. 5 kg (approx) 220 W

FWD-32 LX 1/R Product Specifications Panel Resolution Pixel Pitch Viewing Angle (H/V) Contrast Ratio Available in Silver, Black & Pearl White Crystal Bezel finish 1366 x 768 0. 51 x 0. 51 mm 170 degree x 170 degree 1, 000: 1 Inputs DVI (HDCP) Analog (Component/RGB) Option Video Card 1 1 1 Option Slots RS 232 C Control-S 2 1 2 (3 m DVI cable provided) (3 m Component to HD 15 cable provided) S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) (One slot populated with S-Video/Composite card) (9 Pin serial) (In and Out – for IR input) Optional Silver & Black Speakers Features PIP/PAP Multi-Display Set up Control Systems codes for all inputs Side covers create clean look (speakers optional) Picture In Picture / Picture & Picture Quick set up for display walls and matrix RS 232 control, IR input/out through Control-S, discrete IR General Information Dimensions Weight Power Consumption FCC Regulation. FCC Class B BROADCAST AND PRODUCTION SYSTEMS DIVISION 31. 57 x 19. 37 x 4. 21 (inches) / 802 x 492 x 107 (mm) 38. 58 lbs / 17. 5 kg (approx) 220 W

FWD-50 PX 2 Product Specifications Panel Available in Black and Silver finish Resolution Contrast Ratio Colors Panel Life 1366 x 768 10, 000: 1 1. 07 billion 60, 000 hours to half brightness Inputs DVI (HDCP) Analog (Component/RGB) Option Video Card Optional Silver & Black Speakers 1 1 1 Option Slots RS 232 C Control-S 2 1 2 (3 m DVI cable provided) (3 m Component to HD 15 cable provided) S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) (One slot populated with S-Video/Composite card) (9 Pin serial) (In and Out – for IR input) Features Side covers create clean look (speakers optional) PIP/PAP Multi-Display Set up Anti-Image Retention potential for image retention Control Systems codes for all inputs Picture In Picture / Picture & Picture Quick set up for display walls and matrix Auto Dimmer detects still image and dims display to reduce RS 232 control, IR input/out through Control-S, discrete IR General Information Dimensions Weight Power Consumption FCC Regulation. FCC Class B BROADCAST AND PRODUCTION SYSTEMS DIVISION 1256 x 753 x 112 mm 44 kg 440 W

FWD-42 PX 2 Product Specifications Panel Available in Black and Silver finish Resolution Contrast Ratio Colors Panel Life 1024 x 768 10, 000: 1 Over billion 60, 000 hours to half brightness Inputs DVI (HDCP) Analog (Component/RGB) Option Video Card Optional Silver & Black Speakers 1 1 1 (3 m DVI cable provided) (3 m Component to HD 15 cable provided) S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots RS 232 C Control-S 2 (One slot populated with S-Video/Composite card) 1 (9 Pin serial) 2 (In and Out – for IR input) Features Side covers create clean look (speakers optional) PIP/PAP Anti-Image Retention Control Systems codes for all inputs Picture In Picture / Picture & Picture Orbit / Inversion RS 232 control, IR input/out through Control-S, discrete IR General Information Dimensions Weight Power Consumption FCC Regulation. FCC Class B BROADCAST AND PRODUCTION SYSTEMS DIVISION 40. 75” x 24. 875” x 4. 0” (Wx. Hx. D) 66 lbs 400 W

FWD-42 PV 1 Product Specifications Panel Available in Black and Silver finish Resolution Contrast Ratio Colors Panel Life 852 x 480 10, 000: 1 1. 07 billion 60, 000 hours to half brightness Inputs DVI (HDCP) Analog (Component/RGB) Option Video Card Optional Silver & Black Speakers 1 1 1 Option Slots RS 232 C Control-S 2 1 2 (3 m DVI cable provided) (3 m Component to HD 15 cable provided) S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) (One slot populated with S-Video/Composite card) (9 Pin serial) (In and Out – for IR input) Features Side covers create clean look (speakers optional) PIP/PAP Multi-Display Set up Anti-Image Retention Control Systems codes for all inputs Picture In Picture / Picture & Picture Quick set up for display walls and matrix Orbit / Inversion RS 232 control, IR input/out through Control-S, discrete IR General Information Dimensions Weight Power Consumption FCC Regulation. FCC Class B BROADCAST AND PRODUCTION SYSTEMS DIVISION 40. 75” x 24. 875” x 3. 375” (Wx. Hx. D) 59 lbs, 8 oz 260 W

EBS-N 200 D Video Output VGA Up to 1600 x 1200 S-Video 720 x 480 Composite 720 x 480 Audio Output Analog Stereo (L/R), Center, Surround Network Connections LAN 10/100 BASE-T Local USB 1. 1 (x 2) Control Input Ethernet / USB Control Output RS 232 DB-9 Ethernet RJ 45 Video Format Support MPEG 1/2/4 MP@ML AVI, VOB Graphics Format Support JPEG, GIF, TIF, PNG, HTML, Flash, Power. Point, PDF Audio Format Support MP 3 BROADCAST AND PRODUCTION SYSTEMS DIVISION Network Protocol Support Internet IP, TCP, UDP, ICMP, ARP, DHCP HTTP, FTP, IGMP, Remote Display Hard Disk Drive 2. 0 GB available for user storage Device Support Plasma 42 PV 1, 42 X 1, 50 PX 2 LCD 40 LX 1, 32 LX 1/R Control Interface Web Page, PJNET, Display Commander Power Input Voltage 12 V DC +/- 10% Power Dissipation 20 Watts Environmental Operating Temperature Operating Humidity General Dimensions Unit Weight 0° to 70° C 80% maximum relative humidity, non-condensing 2. 0" H x 7. 0" W x 7. 0" D 2. 0 lb

BKM-FW 50 Network Connections LAN 10/100 BASE-T Control Input Ethernet Control Output RS 232 DB-9 Ethernet RJ 45 Video Format Support MPEG 2 Graphics Format Support JPEG, GIF, PNG Audio Format Support MP 3 Storage Compact Flash card slot for local storage Device Support Plasma 42 PV 1, 42 PX 2, 50 PX 2 LCD 40 LX 1, 32 LX 1/R Control Interface Web Page, SNMP BROADCAST AND PRODUCTION SYSTEMS DIVISION