SONY: Betting it all on Blu-Ray…
QUESTION № 1 Classify the high-definition DVD market using the product life-cycle framework. Based on this analysis, what objectives and strategies should Sony and the other competitors pursue? Are any of the competitors deviating from this formula?
Now , the product is going through the growth stage. Introductory phase: - A period of slow sales growth. - Low to non-existent profits. Given an end to the introductory stage and starting of growth stage, the companies involved should be doing the following: 1. Promotion 2. Distribution 3. Price 4. Product
QUESTION № 2 As sales of the new DVD players increase, what will happen to the characteristics of the home video market and the strategies employed by Sony and other competitors?
Home video systems are in the declining stage. ü SALES : Decreasing. ü PROFIT : Declination. ü COST : Low cost per customer. ü CUSTOMER : Sluggish. ü COMPETITORS : Growing numbers.
Strategies : Ø Distribution: This strategy therefore remains as a critical component. Ø Costumer convenience: In this various additional features like Wi-Fi facility and memory slots were provided with Play. Station 3. Ø Suppliers: Positioning the offering with suppliers is as important as positioning the offering with customers.
QUESTION № 3 Analyze the development of Blu-ray and HD DVD according to the stages of the newproduct development process?
Marketing Strategy Development: • Product positioning and target market - the product is positioned as a technology product capable of delivering home video and audio far superior to that of existing technologies. • • Planned price - the HD DVD and Toshiba philosophy focuses on accelerating product adoption through lower pricing. Long-run sales, profit, and marketing mix strategy: A. Business Analysis - process of reviewing sales, costs, and profit projections for the new products to determine feasibility. B. Product Development - phase of determine the specifications of the products, including storage capacity, image quality, and content availability.
QUESTION № 4 Who are the current combatants in the battle for the home video market? Who will they be in five years?
Competition Current opponents: Future - BLUE-RAY operators - Satellite - HD DVD - 3 G - Cable companies/providers (Internet Protocol - IPTV Television)
THANKS FOR ATTENTION !
