Solar Decathlon Final Presentation Lindsey Rutherford, Michael Bittner and Chelsea Williams
What is the competition? An international competition hosted by the U. S. Department of Energy that gives 20 teams the opportunity to build and show a solar-powered house. http: //www. solardecathlon. gov/
What’s the purpose? To teach the public about renewable energy and how to reduce the environmental impact of home living
Solar Village - Rolla
Solar Village - Rolla
Targets of Communication Students at Missouri University of Science and Technology and University of Missouri Alumni of both campuses Corporations, engineering and architectural firms “Green people”/general public
Communications Rules According to solardecathlon. gov: Planning and audience analysis Web content quality, appropriateness and originality Information presentation, including graphics, photos, Website organization Branding to help make project identifiable or memorable
Communications Rules, con’t Delivery of team messages to target audiences and people of all abilities Innovation of methods to engage audiences, including website visitors and people waiting to tour the home
Research: Competitive Analyses of top 10 websites from 2009 Solar Decathlon competition Highlights of pros and cons
Research: Competitive Analysis con’t Pros: – Consistency – Color scheme/clean design – Interactivity – Multimedia use Cons: – – Poor color scheme Difficult to navigate Buried information Poor use of space
First Place: Team California
Second Place: Team Ontario/BC
Third Place: Cornell
Eleventh Place: Team Missouri
Research: Audience Analysis Past visitors to the house in D. C. Missouri State Fair demographics Kitchen and Bath Show attendees Younger “green” generations Past/potential sponsors
Branding Teamed up with Rocket Science to design and create a logo that reflected the team’s concept
Branding, con’t The team decided to also use a logo of a sun-plug from previous competitions to help with recognition
Brochure Includes “About the competition” Brief summary of Team Missouri’s concept: urban greenhouse Why Team Missouri is unique
Proposal: 500 word narrative “Team Missouri will celebrate the symbiotic relationship between rural and urban environments through bridging agriculture and the super use of common materials in an urban greenhouse setting. The showcasing of technology and the benefits of adapting rural elements into an urban society will function as an outlet to educate the public on the magnitude of urban society’s impact on the environment. ”
Multimedia: Blog We created a blog to act as a container for all the projects/stories we’ve worked on throughout the semester – Future Solar Decathlon students will have access to the blog
Multimedia: Photos Throughout the semester, we have taken many photos of them team to document their journey Also created a flash graphic to organize bio information about team members to include in the website http: //web. missouri. edu/~larvf 6/SDTeam. html
Multimedia: Text Q & A with Rolla student Blog posts about technology – Telepresence system – SLS printer
Social Media The team will need to create a social media presence by using Twitter and Facebook U-Stream would enable the team to show live footage
Publicity Gain donor support Contact local politicians T-shirts/paraphenalia Contact news outlets – Ex: Bill Mc. Clellan, St. Louis Post-Dispatch
Fundraising When it’s closer to the time of the competition, begin fundraising – We created a generic fundraising letter as a foundation for the team to use
Sustainability Changes in the timeline of the project – Unfortunately, Team Missouri was not selected for the 2011 competition, so its sights are set on 2013 – The team will be working independent of Rolla for the 2013 competition
Thank You! To everyone who worked on his project with us, providing us with great feedback and support throughout the semester Couldn’t have done it without… – Architectural studies students and faculty/Missouri S&T engineers – MU School of Journalism faculty – Rocket Science
Скачать презентацию Solar Decathlon Final Presentation Lindsey Rutherford Michael Bittner
0cb72879dab01391a8181414509fe59f.ppt