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Software Licensing for Grid and IT Utility Kosmas Kitsos Hewlett Packard Greece Customer Solutions Software Licensing for Grid and IT Utility Kosmas Kitsos Hewlett Packard Greece Customer Solutions Group April 2005 © 2005 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice

How does one buy an IT Utility? IT Tap What do I buy, who How does one buy an IT Utility? IT Tap What do I buy, who from, and how much? IT Switch How do I buy/pay for it? What happens behind the scenes? (Or do I want to know? ) Should it matter how/why I consume the “utility”? Where’s the meter? Will IT look like this…? April 2005 Hewlett-Packard - EGEE 2

Buying Holistic Utility Computing (cont) …or THIS? ? ? With so many IT vendor Buying Holistic Utility Computing (cont) …or THIS? ? ? With so many IT vendor participants, it could be very confusing! April 2005 Hewlett-Packard - EGEE 3

The Utility Computing Spectrum (IDC) – there isn’t only one type of “Utility” Utility The Utility Computing Spectrum (IDC) – there isn’t only one type of “Utility” Utility Services; Managed Services Purchase Virtual Computing i. CAP/Ti. CAP Lease/PPU On Demand, Metered Computing capacity “Partial, ” Transitional Utility Computing Model Flexibility Unforecast usage: (Unplanned extra capacity) Forecast usage: (Planned extra capacity) Lease “Comprehensive, ” Mature Utility Computing Model Externalize Purchase Insourcing Complexity IDC: European Utility Computing, Forecast and Analysis, 2003 -2008 (Aug 2004) #RIO 8 L April 2005 Hewlett-Packard - EGEE 4

Gartner Infrastructure Maturity Model (2004) So what does licensing look like here? April 2005 Gartner Infrastructure Maturity Model (2004) So what does licensing look like here? April 2005 Hewlett-Packard - EGEE 5

Licensing Nirvana • • Own nothing Pay only for what’s used − Tariffs for Licensing Nirvana • • Own nothing Pay only for what’s used − Tariffs for usage − Auction for peak loads • Metered usage based on: − Business processes − Rush-hour pricing − Locale discounts − Over-forecast penalties • Simple and automated payments April 2005 Hewlett-Packard - EGEE This industry is probably not ready for this 6

Dimensions of an Agile Licensing Model Agile or Flexible licensing could get complicated – Dimensions of an Agile Licensing Model Agile or Flexible licensing could get complicated – so start simple April 2005 Hewlett-Packard - EGEE 7

Simple economics – manufacturing fixed vs. variable costs Revenue Variable Costs Fixed Costs Net: Simple economics – manufacturing fixed vs. variable costs Revenue Variable Costs Fixed Costs Net: Lower costs. Now, let’s apply to licensing… April 2005 Hewlett-Packard - EGEE 8

License provisioning vs. peak loads Does this look familiar? CPU/Resources Expensiv e “Idleware” or License provisioning vs. peak loads Does this look familiar? CPU/Resources Expensiv e “Idleware” or SLA Time April 2005 Hewlett-Packard - EGEE How do licenses map to grid use? 9

Example Hybrid Licensing model – flexibility to begin the journey • Simple approach & Example Hybrid Licensing model – flexibility to begin the journey • Simple approach & economics • Proposal: 1. Buy the right number of perpetual CPU licenses for steady-state usage (fixed-costs) 2. Buy a pre-paid shared pool of CPU licenses (e. g. 30 CPU -days) for peak loads and/or unpredictable usage. (variable-cost allocation) • Not “pure utility”, but flexible and “good enough” • Provide cost benefit to the user -> “pull” effect April 2005 Hewlett-Packard - EGEE 10

Fixed vs. variable licensing: A combination for Agility CPU/Resources Permanent licenses for steady-state usage Fixed vs. variable licensing: A combination for Agility CPU/Resources Permanent licenses for steady-state usage Pooled or floating licenses for temporary use or peak loads Time This is how hardware virtualization works, why not software? Could this work for you? April 2005 Hewlett-Packard - EGEE 11

It’s a journey – where to begin? • Mostly steady usage, with some peak It’s a journey – where to begin? • Mostly steady usage, with some peak loads − Ratio (steady to peak) − Sharable resources – across partitions, servers, cluster, “grid” − Examples: Software development, monthly roll-ups • • Mostly steady usage, with unpredictable peaks Steady Growth or high usage? − More fixed − Share across partitions • Low usage? − Use “soft partitions” or VMs − Ask your ISV to recognize them − Utilize WLM for SLO • April 2005 Do you know what resources are being used and how much? During steady-state versus peak loads? Hewlett-Packard - EGEE 12

Going forward… • HP is a leader in the Adaptive Enterprise, Utility Computing, and Going forward… • HP is a leader in the Adaptive Enterprise, Utility Computing, and Grid solutions, and… • …is socializing “Utility” Licensing with customers and partners… • …to deliver the best holistic and agile solutions. April 2005 Hewlett-Packard - EGEE 13

Summary • It’s all about economics − Not all IT needs to be a Summary • It’s all about economics − Not all IT needs to be a fixed cost – it’s variable too! • “Utility” Licensing can get complex for both customers and vendors alike − Consider flexible licensing that’s “good enough” and provides value − It’s not for Grid only, but other computing styles as well. • Begin the journey − What’s next for you? − Tell us (HP and partners) what you need April 2005 Hewlett-Packard - EGEE 14

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