Society of the 1950 s Consumerism Baby

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Society of the 1950 s Consumerism

Baby Boom It seems to me that every other young housewife I see is pregnant. -- British visitor to America, 1958 1957 1 baby born every 7 seconds

The Rise of the Suburbs Levittown: “The American Dream” 1949 William Levitt produced 150 houses per week. $7, 990 or $60/month with no down payment.

Suburban Living: The New “American Dream” 1 story high 12’x 19’ living room 2 bedrooms tiled bathroom garage small backyard front lawn

SHIFTS IN POPULATION DISTRIBUTION, 1940 -1970 1940 31. 6% 1950 32. 3% 1960 32. 6% 1970 32. 0% Rural Areas/ Small Towns 48. 9% 43. 9% 36. 7% 26. 4% Suburbs 19. 5% 23. 8% 30. 7% 41. 6% Central Cities

1946 1950 Television 7, 000 TV sets in the U. S. 50, 000 TV sets in the U. S. TV caused U. S. to become a more homogeneous, conformist nation. Mass Audience TV celebrated traditional American values. Truth, Justice, and the American way!

TV Westerns Davy Crockett King of the Wild Frontier Sheriff Matt Dillon, Gunsmoke The Lone Ranger (and his faithful sidekick, Tonto): Who is that masked man? ?

Well-Defined Gender Roles The ideal modern woman married, cooked and cared for her family, and kept herself busy by joining the local PTA and leading a troop of Campfire Girls. She entertained guests in her family’s suburban house and worked out on the trampoline to keep her size 12 figure. -- Life magazine, 1956 The ideal 1950 s man was the provider, protector, and the boss of the house. -- Life magazine, 1955

TV--Family Shows Glossy view of mostly middle-class suburban life. I Love Lucy

The Typical TV Suburban Families The Donna Reed Show 1958 -1966 Father Knows Best 1954 -1958 Leave It to Beaver 1957 -1963 The Ozzie & Harriet Show 1952 -1966

1950’s TV & Popular Culture Popular entertainment, like a TV situation comedy, reflects the social trends and values of the era when they were produced. What do these 1950’s “sit coms” tell us about social attitudes common in American culture during the 1950’s?

Look at these advertisements from the 1950 s and beyond…

1951

1953

1955

1961

1963

1970 Though she was a tiger lady, our hero didn’t have to fire a shot to floor her. After one look at Mr. Leggs slacks, she was ready to have him walk all over her.

Review Question #1: Rural Areas Urban Areas Suburban Areas Which grew fastest during the 1950 s? Suburbs

Review Question #2: From 1946 -1964, the U. S. population surged dramatically? What do we call people born during this time? Baby Boomers

Review Question #3: The communities of affordable cookie-cutter houses that sprang up during the 1950 s were called what? Levittowns

Review Question #4: TRUE or FALSE? Television of the 1950 s accurately reflected the diversity in American society at that time? FALSE.

Consumerism 1950 Introduction of the Credit Card

Consumerism

Car Culture Car registrations: 1945 25, 000 1960 60, 000 2 -car families double from 1951 -1958 Pink Cadillac 1959 Chevy Corvette

Interstate Highway Act 1956 Largest public works project in American history! v 41, 000 miles of new highways built. v. Cost $32 billion.

Car Culture First Mc. Donald’s (1955) Drive-In Movies Howard Johnson’s

Car Culture The U. S. population was on the move in the 1950 s. New Engl. & Mid-West South & SW (“Sunbelt” states) 1955 Disneyland opened in Southern California. (40% of the guests came from outside California, most by car. ) Frontier Land Main Street Tomorrow Land

The “Beat” Generation In the midst of the increasing affluence, social critics expressed a growing sense of unease with American culture in the 1950 s. • • • Rejection of materialism Rejection of conformity Allen Ginsberg's Howl (1956), and Jack Kerouac's On the Road (1957) are among the best known examples of Beat literature.

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