Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia September 21 -23, 2010
Our Team Allison Hayward, Ph. D, MBA Academic Director & Professor Smart School of Business Samantha Kennedy, MLS Keller Library Workel Business School Aaron Adams MBA Student University of World Business Liza Gamely, MS Executive Editor & Journal Publisher Redwood Press Katherine Siegal-Smith, MBA Education Director International Business Professional Society Walter Pipp, MBA Chief Executive Officer Simmons Business Publications Jason Bailland, MS VP Information Technology Write Publishers, Inc. Wayne Wright, MBA, Ph. D Advisor & Independent Consultant Kate Hartley, Ph. D Director, Business Development Centgage Database Publishers Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21 -23, 2010
Market Need Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21 -23, 2010
Product Overview electronic Personal Acquisition of Knowledge Curriculum development and delivery tool that enables faculty to easily create dynamic, interactive, and flexible course materials. It provides business students a personalized learning environment using familiar technology. Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21 -23, 2010
Product Overview—Features
Product Overview—Features • Content repository of top business content from a variety of sources • Semantic search technology for selecting content • i. Book development interface for faculty or societies to create dynamic content with drag and drop technology • Platform transformation engine (XML) • Coursepack licensing for Institutions (optional) • Learning Management System with dashboards for Instructor, Librarian and Student • Collaboration/Social Networking Tools • Feedback/Evaluation Tools • Reporting Tools Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21 -23, 2010
Product Overview—Features i. Book Features • Simple design • Platform agnostic • Intuitive • Dynamic • Interactive • e. Xtensible • Scalable • Portable • Sync across devices • Customizable
Market Need • • • Integrated, easy to use tool for curriculum development Education that fits the life and learning style of students New revenue opportunities for content Streamlines content acquisition and management Solutions e. Pak provides: – Smart Filtering: provides semantic layer to efficiently select coherent, relevant content for course curricula. – Convenience: provides a repository for organizing content regardless of media type. – Cost Controller: reduces costs for students and libraries while creating an opportunity for publishers with new content containers. – Flexible Learning: appeals to remote learners, experienced workers, young, digitally savvy, and social networkers Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21 -23, 2010
Market Overview • Business Schools – Students | Faculty | Librarians | Content Producers | Authors – 2, 400 US Institutions offering Business Administration – 567 Accredited Business Schools worldwide – 500 Professional Societies and Associations worldwide offering certifications • Future Markets: Corporation Training, Individuals and Other Academic Disciplines Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21 -23, 2010
Market Overview • End-User Attributes – – – Technology dependent Device independent media Classroom or online learning Multidisciplinary needs Collaborative/social • Market Characteristics – – – Growing; new opportunities Broad age demographics Applicable in any learning situation Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21 -23, 2010
Market Overview—Stakeholder Benefits • • • Faculty Students Libraries/Institutions Professional Societies Content Producers Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21 -23, 2010
Business Model Multiple revenue streams 60 • Zero upfront fee for the institutions 50 40 • Charge per course with tiers for 30 number of students in the course 20 – Growth year over year as more 10 courses/students use the tool 0 • Use ad based revenue 2010 2011 2012 2013 – Job posting or career companies – Use student profile to provide targeted list to corporations • Revenue share with publishers based on adoption of their content • Revenue share with device manufacturers based on device adoption • Aids in accreditation and certification of institutions • Charge subscription fee for individuals to access e. Pak • Market e. Pak through United Nations 2014 2015 Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21 -23, 2010
Competition LMS App developers Content Producers Social Networking Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21 -23, 2010
Why Invest? $10 3 10 X Million Years Return $100 Million Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21 -23, 2010
Why Invest? • • • Scalable to other disciplines/markets Lack of direct competition—first to market Market open/ready Advancing education; good of our future. Partners aligned Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21 -23, 2010
Faculty Content Producers Students Professional Thank you! Librarians Societies Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21 -23, 2010
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