Social Rally Free Art Request Artist Brief start

1. Overview 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! How to complete this package: Let’s make some amazing artwork together! We can start designing once we see your ideas. Please complete each green box in the following slides Please ensure your new poster design has a market of at least 20 people, we cannot put names on prints for individuals. We may not be able to do your artwork because it’s too specific, doesn’t fit our image, is offensive or any other reason we deem nedessary. If this happens we give you a full refund (this is just a legal disclaimer, we have rarely ever turned away good artwork ideas). NO REVISIONS OUR DESIGN TEAM A GREAT EXPERIENCE Because there is no commitment to buy anything from our site you're leaving it up to the artist's interpretation. We will solicit your input prior to creating the design but to change it you must use modification packages. We will fix any technical inaccuracies if we missed them from your original request. We’ve recruited world-class artists to make sure your vision becomes reality. This brief is just an overall guide for our artists, feel free to add or delete slides as necessary to convey your input. Squadron Posters takes pride in creating lasting artwork and lasting relationships. Please let us know if there’s anything we can do to make this experience better! SP 1

1. Overview 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! What makes a Squadron Poster? Travel We create posters featuring iconic skylines and landmarks…Of course, Mc. Chord AFB isn’t in Seattle but if you’re stationed there, your adventure surely involves the Space Needle! This is what makes Squadron Posters different–it’s about remembering where you’ve lived and what you’ve seen with a vintage-themed travel poster. SP Adventure Beauty Your adventure turned into: Let’s make artwork so beautiful you’ll hang it in your living room! Anyone can illustrate a gray aircraft on a white background. At Squadron Posters we make original, stunning artwork! Custom Recruiting Poster Personal Movie Poster Join the cause! Propoganda-style prints 2

1. Overview 3. About Your Org 2. Tips Do’s What to do: Think about the travel and adventure that makes your poster unique. Use themes such as “visit”, “come see” or any other clever or creative idea you can come up with! Keep it clean and simple Look at your favorite designs, less is more! Be open to colors outside of a blue sky, green trees, and gray aircraft (this is a photograph)…vintage prints are about unique color schemes! Be creative! SP 4. The Napkin Drawing 5. Your Design Elements 6. Complete! Dont’s We strongly suggest limiting patches to 2 or less Don’t cram too many aircraft onto a poster. It looks crowded & just plane bad (no pun intended) Don’t try to make everyone in your organization happy (it’s impossible!) Try not to focus on base buildings, instead focus on the experience around the base. Don’t make the audience too narrow Most issues revolve around requesting too much on one poster (keep it simple!) What not to do: 3

1. Overview 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! Tell us about your organization: Example: The 6 th Airlift Squadron (6 AS) is part of the 305 th Air Mobility Wing at Joint Base Mc. Guire-Dix-Lakehurst, New Jersey. It operates the C-17 A Globemaster III supporting the United States Air Force global reach mission world wide. Mc. Guire is only 45 minutes away from Philadelphia, an hour from Times Square, NYC and right near the famous Jersey Shore. It’s the oldest airlift squadron in the Air Force! The squadron name is “the Bully Beef Express”. Your unit’s public information here: Your Name: SP John Smith 4

1. Overview 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! The Napkin Drawing: this is the most important tool for your artist. Create a rough sketch of your poster design idea. Don’t worry about your artistic skills, we just use the sketch to ensure everything fits and it gives us a direction for the overall layout. Draw on! Example: SP Your Napkin Drawing Here: 5

1. Overview 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! The Background: We need a high resolution photo to make the background, please place one in the green box. Example Photo: SP Your Background Photo here: 6

1. Overview 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! Aircraft/Ships specifics: Please place a photo here with arrows pointing out the specific antennas, prop blades, pods or anything that we need to know to make the right model. Find a photo that is from the same angle you wanted in your napkin drawing. Also, please don’t point out anything classified, keep it to “this” and “that”. Replace this with photo with your own, use arrows for important things. This These Racks SP These Racks This Ball 7

1. Overview 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! Other Elements: feel free to add anything here for the artist to pull from. Ensure you have permission to use copyrighted/trademarked images or ensure they are for public use. Additional space for ideas, if needed! SP 8

1. Overview 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! Typography: What is your poster going to say? We recommend a top and bottom line as options for your artist. Ultimitely, it will be up to them to do what fits best on the design. Make sure to type exactly what you want because our artist will copy and paste from here (e. g. 345 Sq vs 345 th SQ) Your text here: PHOENIX ARIZONA Learn to Fly the Viper At Luke AFB at Luke AFB SP 9

1. Overview 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! Inspiration: We’d like to know your style and taste for design. Please google image search “vintage travel poster” and paste anything you like in here. Also, squadronposters. com examples work too. Examples: SP 10

1. Overview 2. Tips 3. About Your Org Your type here SP 4. The Napkin Drawing 5. Your Design Elements 6. Complete! Poster description: Once you approve, the design will be launched to over 50, 000 facebook fans. What do you want it to say on the product page about your unit? Ensure this information is public and not classified in nature. 11

1. Overview 2. Tips 3. About Your Org 4. The Napkin Drawing 5. Your Design Elements 6. Complete! Your artwork is almost on our drafting tables! 1. Go to www. squadronposters. com/art and purchase package #3 2. Check your email for instructions to submit this template 12

Thank you! Team, Headquartered in Portland, Oregon Phone: 503 -545 -0156 Email: squadronposters@gmail. com Web: www. squadronposters. com Facebook: www. facebook. com/squadronposters Twitter: www. twitter. com/squadronposters 50, 000+ likes 13