Social Media Marketing Mark O'Leary - www. irishwebhq. com
Social Media & Website Goals Improve Search Engine Placement Increase the number of site visitors Mark O'Leary - www. irishwebhq. com
Business Goals Increased Brand Awareness More Enquiries More Sales Better ROI Mark O'Leary - www. irishwebhq. com
Targeted Social Networks Facebook Twitter You Tube Linked In Pintrest Flickr Slideshare Any others that suit your business Mark O'Leary - www. irishwebhq. com
Do I need a website Not Necessarily • Each site can act independently and you can achieve your business goals on each site However • Why not centralise your business goals and direct the traffic toward that one area • More Measurable Mark O'Leary - www. irishwebhq. com
First Step - Measure You cant track improvement unless you first measure your current status Mark O'Leary - www. irishwebhq. com
What should I measure? • Current social media activity if any • Number of visitors coming to your site • How many come from each of the social media sites? • How many come from other sources? • What pages do they like? • What pages turn them off? • Where do they exit the funnel? Mark O'Leary - www. irishwebhq. com
How do I Measure? Social Media Tracking Facebook Insights www. facebook. com/insights Twitter - http: //www. adamsherk. com/social- media/best-free-twitter-analytics-tools/ Mark O'Leary - www. irishwebhq. com
Facebook Insights Mark O'Leary - www. irishwebhq. com
Website Stats Google analytics www. google. com/analytics Free Loads of Features Easy to setup Track at least a months activity Mark O'Leary - www. irishwebhq. com
Mark O'Leary - www. irishwebhq. com
What Next? • Set Social Media Goals • What is the one thing I want to achieve with my • • campaign? Build a Facebook following? Drive traffic to my site? Build brand awareness on Twitter? Showcase products on Pintrest or Flickr? Mark O'Leary - www. irishwebhq. com
And • Set a timeframe and goal for a campaign. It must be measurable. • Examples • 1000 likes on my Facebook business page in 30 days • 100% increase in site visitors in 3 months • 10 extra enquiries on my website each week Mark O'Leary - www. irishwebhq. com
So Far You know where you stand You know what you want You know how long it should take Before you begin your social media campaign ask yourself: Is my website ready? Mark O'Leary - www. irishwebhq. com
Is my website ready? • Is my site acceptable for viewing? • Is my site current? • Do I have complete control over my content? • Does my site have appealing content to draw visitors in? • Can I encourage my visitors to signup/buy? • Is my site fast? www. iwebtool. com/speed_test www. pingdom. com Mark O'Leary - www. irishwebhq. com
Starting your Social Media Campaign • Signup • Link your social media accounts • Find friends and acquaintances • Thank people for following you and being your friend Mark O'Leary - www. irishwebhq. com
Post(Write) • Post something interesting that others will be interested in • Include a link back to the original content on your site • Don’t beat people over the head with the hard sell – make it sound appealing • Post links to other websites that you find interesting Mark O'Leary - www. irishwebhq. com
Comment and Reply • Comment on others posts • Reply to those who comment on your post • Reminds them that you exist • Shows them that you are interested in a certain topic – even better if that topic is in your market area • All of their followers or friends will see your content Mark O'Leary - www. irishwebhq. com
Promote Other Peoples Content Retweet or share Goodwill trade-off Likely to be reciprocated Mark O'Leary - www. irishwebhq. com
Specific Tips for Different Networks - Facebook • Create an informative business page • Ask friends to like your page • Post interesting comments on your business page, • • not press releases Run a competition for those who like your business page Thank people for liking your page Reply to comments Get your own Facebook URL Mark O'Leary - www. irishwebhq. com
Twitter • Create a good profile • Tweet regularly • Include link to your web page in the tweet • Include hash tags #socialmedia • Geolocated hash tags #socialmedia #ireland • Retweet regularly • Reply often • Thank followers • Automate using Tweetdeck Mark O'Leary - www. irishwebhq. com
Linked In • For Business • Let customers find you • Post to show your industry knowledge • Business status updates and achievements • Endorsements • Recommendations • Search for employees Mark O'Leary - www. irishwebhq. com
Slideshare Make use of your presentations Share on other networks too Place the transcript on your website if you are short of content Mark O'Leary - www. irishwebhq. com
Track Your Time is money Automate where possible Connect Accounts Wordpress -> Facebook, Twitter and others Outsource? Mark O'Leary - www. irishwebhq. com
Measure and Refine Measure and refine as you progress Change the focus if necessary Ensure your site continues to support your social networks Mark O'Leary - www. irishwebhq. com
Lookback and learn What went well? What went wrong? If you didn’t reach your goal, why? How can you improve your next campaign? Mark O'Leary - www. irishwebhq. com
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