SMEs Division Activities of SMEs Division December 2007

SMEs Division Activities of SMEs Division December 2007, Jeju Dr. Guriqbal Singh Jaiya Director Small and Medium-Sized Enterprises Division World Intellectual Property Organization www. wipo. int/sme

Basic Facts about WIPO SMEs Division WIPO’s Mission: To promote the protection of IP rights worldwide and extend the benefits of the international IP system to all member States Status: An int’l intergovernmental organization Member States: 183 Staff: 915 from 94 countries Treaties Administered: 24 Decisions by: GA, WIPO Conference Guiding Principles: Transparency, Accountability, Consensus 2

SMEs Division WIPO Milestones : 1883 to 2007 2002 1989 1970 1960 1925 Madrid Protocol PCT 1970 1967 Internet Treaties WIPO established WIPO Convention BIRPI moves to Geneva Hague Agreement 1891 1886 1883 1893 BIRPI Madrid Agreement Berne Convention Paris Convention 3

SMEs Division Outreach Public Sector & Policy-Makers Building awareness Intellectual Property Offices Entrepreneurs, SMEs, Universities, R & D Institutions, General Public & Civil Society 4

SMEs Division WIPO’s Activities Services to Industry Norm. Setting Enterprise and Economic Development 5

SMEs Division: Background • In September 2000, the WIPO Assemblies approved the creation of “a substantial new program of activities, focusing on the IP-related needs of SMEs worldwide” • SMEs Division established in October 2000 6

SMEs Division (1) Demystification • Studies • Guides • Events and expert missions • Website and newsletter • CD-ROM • Magazine articles 7

SMEs Division Strategy • • • 1. 2. 3. 4. 5. 6. Demystification New audience New Areas Proactive E-Services Partnership 8

SMEs Division (1) Demystification (Guides) • WIPO/ITC Guide on Marketing of Crafts and Visual Arts; Role of Intellectual Property; A practical guide • WIPO/ITC Guide on Secrets of Intellectual Property: Guide for Small and Medium Sized Exporters • WIPO/ITC Guide on Exchanging Value: Negotiating Technology Licensing Agreements - A Training Manual • ITC Guide on Exporting Automotive Components • ITC Guide on Pharmaceutical SMEs (Forthcoming) 9

SMEs Division 10

SMEs Division (1) Demystification (Guides) IP for Business Series • Making a Mark (Trademarks) • Looking Good (Designs) • Inventing the Future (Patents) • Creative Expression (Copyrights) 11

SMEs Division (1) Demystification (Guides) • Translation and/or customization: Under way, with funding from several sources, in the following countries: Algeria, Argentina, Australia, Bulgaria, Canada, Croatia, Czech Republic, Democratic People’s Republic of Korea, Egypt, Estonia, Hungary, Italy, India, Israel, Kenya, Laos, Latvia, Lebanon, Lithuania, Macedonia, Malaysia, Malta, Moldova, Mongolia, Morocco, Mozamb, Myanmar, Nepal, New Zealand, Philippines, Poland, Romania, Serbia, Slovakia, Slovenia, Spain, Sri Lanka, Tanzania, Tunisia, Turkey, Vietnam • 16 Countries members of the OAPI 12

SMEs Division (1) Demystification (Events) • Special programs, seminar and workshops organized by the SMEs Division in Geneva in partnership with selected associations and organizations • Annual WIPO Forum on IP and SMEs for IP Offices of OECD Countries 13

SMEs Division (1) Demystification (Website) • The Website of the SMEs Division is in six UN languages (English, French, Spanish, Arabic, Russian and Chinese) • More than 160, 000 pages viewed every month in 2005 • Contents include sections such as IP for Business, IP and E-Commerce, Activities, Best Practices, Case Studies and Documents 14

SMEs Division (1) Demystification (Website) 15

SMEs Division (1) Demystification (Newsletter) • Monthly e-newsletter in the 6 UN languages (Free) • Content includes articles, updates with information, links and documents • Launched in August 2001 • Total number of subscribers: >26, 000 16

SMEs Division (1) Demystification (CD-ROM) • 50, 000 copies of the SMEs Division CDROM distributed to SME support institutions, IP Offices and others worldwide • Marketing and customization • E-learning CD ROM (in partnership with KIPO: “IP PANORAMA”) 17

SMEs Division (1) Demystification (Articles) • Some articles recently published: Ø What to do if you are accused of copyright infringement Ø Tapping into Patent Information: a buried treasure Ø International trade in technology – licensing of knowhow and trade secrets Ø Intellectual Property and E-commerce: how to take care of your business’ website Ø Offshore outsourcing and IP Ø Savvy marketing: merchandising of IP rights 18

SMEs Division (2) New Audience • Bringing IP issues to SME events • Bringing new business perspective to IP events • New partnership: Open door policy • IGOs, government focal points, SME support, training and financial institutions, chambers of commerce and industry, SME associations, SME research institutions, private sector institutions, universities, etc. . . 19

SMEs Division (3) New Areas • IP for financing (venture capital, securitization) • Accounting and valuation of IP assets • IP Asset Management, IP Due Diligence and IP Audit • Fiscal policies and IP (tax incentives for R&D activities, patenting, licensing etc. ) • IP services to SMEs by incubators, technology parks, chambers of commerce and SME associations • IP needs of SMEs in agriculture, biotechnology, handicrafts, software, textiles, etc 20

SMEs Division (4) Being Proactive • Original Content • Links • Best Practices • Case Studies • Country Studies 21

SMEs Division (5) E-Services • • Web site content SME mail E-mail newsletter; monthly Distance learning (IP PANORAMA) 22

SMEs Division (6) Partnership • National and Regional IP Offices • National SME focal points in government, private sector • Chambers of Commerce and Industry • SME Associations; Cooperatives • Incubators, Science Parks, Technology Parks • Universities; R & D Institutes • Private Sector Consultants • SME Finance Institutions (including venture capitalists) • Other UN Agencies (ITC, ILO, UNIDO, Af. DB) 23