SMB MARKETING Inese Kingsmill Kathryn Saducas Athena Thompson
Agenda • Australian SMB Growth Opportunities • Where are the revenue opportunities? • How can we address this revenue? • Discussion
Inese Kingsmill – SMB Director AUSTRALIAN MARKET ANALYSIS
The SMB Sweet Spot
SMB IT Priorities
Strategy for 3 year revenue growth SMB Commercial Breadth GPF Potential - $50 million (excl. FPP) Key Focus Areas: 1. IW Socket Penetration – non-annuity $25 million 2. Server and CAL Socket Penetration – non-annuity $20 million 3. Renewals and Annuity in Upper Breadth
Kathryn Saducas BREADTH RESELLER OPPORTUNITY
Where is the Open Revenue Opportunity?
Revenue x Product & Sub-Segment
Athena Thompson CUSTOMER MARKETING INITIATIVES
FY 08 Customer Campaigns Drive Real World Business Processes Integrating financial, customer relationship and supply chain processes across organisations to drive results. File/Print/ Storage E-mail Security Management
SMB H 2 Offers: Highlights Activity Customer Details Target Audience End Date Vista Upgrade and Microsoft Desktop Optimisation Pack Vista OEM and Software Assurance Attach Save up to 15% on licenses for Windows Vista Business when Partners: LARs, VARs, acquired with Software Assurance and up to 15% off Desktop SIs Optimization Pack monthly subscriptions*. Customers: 50 to 249 PCs 30 June 2008 Customers save 15% on Windows Vista when they upgrade or Partners: LARs, buy new PCs through an Open Value Licence with a Software Resellers Assurance agreement*. Customers: Up to 249 PCs 30 June 2008 Mid Market Office Enterprise and Open Value Small Business Platform Offer Get More for Less! Upgrade to get Microsoft Office Enterprise 2007 for the same price as Office Professional Plus 2007. 30 June 2008 Microsoft Financing and Smart. Pay Business & Technology Assessment Partners: LARs, Resellers Customers: Up to 249 PCs Save up to 28% or more off the Open Value price when you Partners: VARs Ongoing purchase the Small Business Platform Offering. Standardize Customers: 5 -50 CPs your company on three core Microsoft technologies – Office 2007 Small Business Edition, Windows Vista Business (upgrade) and Small Business Server 2003 client access license - at great savings. With the Microsoft Financing Smart. Pay promotion, customers Partners: Sis, VARs, 27 June 2008 can get the option of paying as little as $50 per month for the Customers: 5 to 249 PCs first 12 months for their IT solution, followed by regular monthly payments aligned with the term of the loan agreement. A Microsoft Business and Technology specialist will sit down Partners: VARs Ongoing with you and discuss your business goals and how technology Customers: 5 -50 CPs can help you reach those goals.
Thank You!
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