Small business presentation
Content n Company profile n Production n SWOT analysis n Overall goal of the company n Company structure n Company culture n Advertisement and marketing activities n Main shop
Company profile Name of Company “MATRIX” Activities Produces computer equipment Workforce 1000 Profits Average profitability Location Kiev, Ukraine Market two big factory, 15 small local shops, 5 shops abroad, online shop Turnover 500’ 000 Plans transport production to Great Britain and USA
Production Tablet computers laptops phones Cameras printers TV se
Corporate strategy and structure SWOT analysis Internall In t e r n a Externall Ex t e r n a Strengths n. Customer base n. Growing company n. Professional and welltrained staff ngood design of packaging Weaknesses n. Taxation Opportunities n. Sales before holidays nrapid development of technology n. Arrival of new technologies Threats n. Economy S O W T
Overall goal of the company Strategic planning Long-term goal is: Ø to establish matrix as the leader of computer equipment in the world Operational planning Short-term goals are: Ø developing a «brand sales strategy» Ø build more factories Ø to open shops abroad
Company structure n Functional structure Board of management Factory workers Online shop assistants Shop workers
MATRIX Company culture Family culture+ Ø Face-to-face relationships Ø One big leader (Managing Director) Ø Everybody knows their role
Marketing activities n Advertising in public transport, newspapers n TV and Radio commercials
Main shop in the factory
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