Small Business is Big Business Gergely Horváth Small

Why Cisco? Unique Small Business DNA • Technology • Reliability • Services • Tailored Solutions • VAR Channel • Network as a Platform • IT-as-a-Service • Value • Ease-of-use • Point Products • Retail Channel Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

New Categories for Small Business high performance Services and Functionality “Elite” • Early Adopter • Values Technology • Architects Growth scalable advanced technology partner installed “Open to Guidance” • Looking to Improve • Knows Technology Can Help • Not Sure Where to Start upgradeable partner managed partner supported off-the-shelf “Basic” • Reactive Buyer • Limited Technology Focus • Price Conscious Presentation_ID fully customizable © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential simple installation easy-to-use affordable 3

Small Business: A Diverse Market Percent of Companies “Elite” • Early Adopter • Values Technology • Architects Growth 1% “Open to Guidance” 51% • Looking to Improve • Knows Technology Can Help • Not Sure Where to Start “Basic” • Reactive Buyer • Limited Technology Focus • Price Conscious Presentation_ID 48% © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 84% Percent of Spending 12% 4% 4

Solving the Needs of Small Business Save Money Keep my Customers Protect my Data

Small Business is Big Business Switches Gergely Horváth Small Business Market Manager Hungary & Romania gehorvat@cisco. com Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6

Switch Positioning Add Core stack, Qo. S & Features High availability = SFE & SGE Vo. IP, Video, other real time apps for SMB’s = SRW Vo. IP, Video, other real time apps for smaller Companies = Smart Internet Access, Best Effort = Unmanaged Application Richness Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7

Unmanaged Switches Internet Basic Connectivity Basic Management Advanced Management Options Basic Qo. S Advanced Qo. S Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential VLAN Vo. IP Ready Video RPSU support Stacking 8

Smart Switches SLM 2008 SLM 2024 Internet SLM 2008 WAP 200 Upsell: Add Business Class Wireless, add Vo. IP, Video Sur. Alternative: Position Smart switches as edge switches Basic Connectivity VLAN Basic Management Vo. IP Advanced Management Options Video Basic Qo. S Advanced Qo. S Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential RPSU support Stacking (available for Smart Stackable Switches) 9

SRW Switches SRW 2008 P SRW 2048 Internet SRW 2008 P WAP 200 Upsell: Add Business Class Wireless, add Vo. IP, Video Sur. , Storage Alternative: Position Smart switches as edge switches Basic Connectivity VLAN Basic Management Vo. IP Advanced Management Options Basic Qo. S Video Advanced Qo. S Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential RPSU support Stacking 10

Layer 2+ - SFE and SGE SFE Core Stack SRW 2008 P Internet SRW 2008 P NSS 6000 WAP 200 Upsell: Add Business Class Wireless, add Vo. IP, Video Sur. , RPSU Storage Basic Connectivity VLAN Basic Management Vo. IP Advanced Management Options Basic Qo. S Video Advanced Qo. S Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential RPSU support Stacking 11

Small Business is Big Business Wireless Gergely Horváth SBMM gehorvat@cisco. com Presentation_ID © 2006

Wireless Solution Example Wi. Fi IP Phone Key Features: § 802. 11 g Wi. Fi with Po. E § Multiple SSID->VLAN Mapping § Security and Qo. S – 802. 1 x, WPA, WME § Multiple AP Modes Voice SSID Data SSID WAP 54 GP Po. E or AC/DC Power –AP, P to MP SRW 224 P Managed Po. E SW Customer Data Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13

Wireless Access Points WAP 200 E • Outdoor 802. 11 g • Multiple BSSID • Built-In Direction Antenna • Po. E Powered • Multiple AP Modes • Improved Weatherized Housing WAP 2000 • 802. 11 g MIMO • Multiple BSSID Qo. S/VLAN Mapping • Omni-Directional Antenna – 1 x 2 MIMO • Multiple AP Mode • Po. E or DC Powered • Metal Case With Dual Image WAP 4400 N • Draft N MIMO • Security and Qo. S • Gigabit Po. E or DC WAP 200 • 802. 11 g MIMO • Multiple BSSID Qo. S/VLAN Mapping • Omni-Directional Antenna – 1 x 2 MIMO • Multiple AP Mode • Po. E or DC Powered Functionality / Performance Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14

Small Business is Big Business Routers Gergely Horváth SBMM gehorvat@cisco. com Presentation_ID © 2006

VPN Routers RV 016 RVS 4000 RV 082 RVL 200 RV 042 • Integrated SPI Firewall • Integrated IPS/IDS (RVS 4000 only) • HW Accelerated VPN • Hardware DMZ (RV 0 XX Only) • SSL VPN Support (RVL 200 only) • Trend Micro Protectlink email and filtering Dual WAN Ports Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Single WAN Port 16

Wireless VPN Routers NEW!! WRV 210 WRVS 4400 N WRV 200 • Up to 10 IPSec Tunnels ( five in WRVS 4400 N) • Integrated SPI firewall • MSSID Broadcast (WRV 2 xx only) • Integrated IPS/IDS (WRVS 4400 N only) • Omni Directional Antenna • Trend Micro Protectlink email and filtering - available 1 H 09 802. 11 n MIMO / Gigabit WAN 802. 11 g MIMO Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17

KIT 8: 8 LAN + WLAN WI-FI Internet Modem ADSL WRV 210 SRW 208

Small Business is Big Business Security & Surveillance Gergely Horváth SBMM gehorvat@cisco. com Presentation_ID

Boost Productivity & Peace of Mind Cisco Spam & Virus Blocker Keep Your Business Moving Virtually eliminates spam, viruses, phishing, and other email-based threats preventing disruptions to network and business Focus More Time on Your Business Eliminates the burden and ongoing distractions caused by spam § Manual spam deletion § Searching for messages incorrectly filtered by PC spam software Simple to Buy, Install and Run § Easy to order, complete solution includes appliance, updates, and support – nothing else to buy § Installs in less than 10 mins § Continuous, automatic updates Award-winning enterprise-class protection § Technology from Iron. Port § World’s largest spam & virus detection and monitoring network § Supports up to 250 email users per appliance Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20

Surveillance Solutions PVC 2300 Business Internet Video Camera with 2 -way Audio and Po. E WVC 2300 Wireless-G Business Internet Video Camera with 2 -way Audio WVC 210 Wireless-G Business Internet Video Camera with 2 -way Audio and PTZ (Pan Tilt Zoom) Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21

Input and Output (IO) ports Inputs Outputs Alarm Panel Smoke Detector Siren PIR (Motion Detector) Open Door/ Window Contact Presentation_ID Activate Lights © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22

Typical Usage – Commercial § Markets – Insurance companies, tax preparation, lawyers, architects, etc. § Benefits – Physical security – Shrinkage (Theft) – Operational improvements – Insurance Evidence § Installation – Multiple cameras • At least one per entrance, cameras to cover all customer-accessible areas (conference rooms, desks), and at least one for back office, warehouse/storage room, and delivery dock) – Infrastructure • Wireless Access Point such as WAP 4400 N and LAN switch such as SLM/SRW/SFE/SGE series for infrastructure connectivity • VPN/Security router such as RVS/SVR Series for access to network from internet • Storage target such as NSS Series Network Attached Storage or computer server. Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23

Small Business is Big Business Network Attached Storage Gergely Horváth SBMM gehorvat@cisco. com Presentation_ID

Features & Benefits § BENEFIT-FEATURES HIERARCHY – Most important to less important 1. Performance § Designed for Small Business, multi-client access environments. 2. High Availability § Performance Availability RAID, UPS, SMART Drive Security 3. Security § Active Directory integration for authentication § On Disk Encryption for protection of lost/stolen drives Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25

NSS Family Of Storage Products Common Set of Advanced NAS Features With Data Migration Capabilities Rack Mount Common Features: NSS 6000/NSS 6100 § Disk-Less Chassis-Based Design NSS 4000/NSS 4100 § RAID Set Migration Between Chassis § Compatible File Encryption Desktop § Virtualization Compatible § Microsoft Distributed File System Support Iga NSS 3000/NSS 3100 (4 Bay System) § Microsoft Vista Support § IBM Continuous Data Protection Cousteau 2 NSS 2000/NSS 2050 (2 Bay System) Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26

Small Business is Big Business Voice & Conferencing Gergely Horváth SBMM gehorvat@cisco. com Presentation_ID

IP Phones SPA 932 SPA 901 SPA 922 SPA 942 SPA 962 SPA 525 G WIP 310 Phone Lines Ethernet Ports Hi-Res Display Po. E Blue. Tooth Wireless-G SPA 932 Support SPA 901 1 1 N N N SPA 922 1 2 Y Y N N N SPA 942 4 2 Y Y N N N SPA 962 6 2 Y- Color Y N N Y SPA 525 G 5 2 Y- Color Y Y WIP 310 1 n/a Y- Color n/a N Y N Common Features • Qo. S support • MB 100 Wall Mount kit • Cisco SPA Voice Presentation_ID • 1 Personal Directory (100) • Call Logs (60 each) - Made, answered and missed © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential • Visual VM Message Waiting indicator • Secure Remote Provisioning • Third Party Application Server Support 28

FY 08 WW 150 K+ Phones Installed IP Centrex Solution Overview Session Border Controller Provisioning Server CSCF SIP Proxy SOHO/Small Business The SBTG PLAY ACS SS 7 Circuit-Switched Network IP Media and Signaling Gateway (MG/SG) IP Network Application Server § SP Service Offer – Virtual PBX – Telephony services – PBX features – Teleworker Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. § SP Addressable market – Initially SOHO and SB § What is the SBTG PLAY in IP Centrex – The CPE – Focused on startup and new businesses with multiple branches – Enables recurring service charge Cisco Confidential – SPA IP Phones – SB Switches – Networking CPE equipment 29

Analog Telephone Adaptors PAP 2 T SPA 2102 SPA 3102 SPA 8000 WRP 400 FXS Ports FXO Ports Active Calls 3 -Way Conference calls Router PAP 2 T 2 0 2 1 N N SPA 2102 2 0 4 2 Y N SPA 3102 2 1 3 1 Y N SPA 8000 8 0 16 1 N N WRP 400 2 0 4 2 Y Y Device Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Wi. Fi 802. 11 G 30

KIT 3: 10 analog voice ports SPA 8000 -G 1 Analog Telephones Internet Modem

Example Small/Home Office with the Cisco SPA 9000 Voice System Cisco SPA 900 SIP IP Phone Small Business Pro Series Cisco SPA 9000 Voice System Cisco Small Business Switch SRW 208 P/MP 2 Analog Station Ports (Fax, Door Bell, etc) Integrated Access Device SR 520 Internet PSTN Cisco Small Business Wireless AP WAP 2000 Cisco SPA 400 PSTN Gateway Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 32

KIT 6: 16 LAN + 16 ext US$180. 00/cada WI-FI Internet Modem ADSL WRV 210 SRW 248 G 4 P SPA 922 RPTC SPA 400 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. SPA 9000 Cisco Confidential 33

A Platform for Ongoing Growth Expand the Market Opportunity for Partners and Deliver a New Small Business Experience 3 rd Party Apps i. Portal (e. g. : IBM CDP, Trend. Micro Protectlink Gateway) Video Surveillance Management Capabilities Storage Data/Voice/ Internet/Security Mobility/ Wireless Intelligent Network Platform A New Small Business Experience Growth Through Products, Services, Applications, and More Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 34

Small Business Is Big Business Promotions Gergely Horváth SBMM gehorvat@cisco. com Presentation_ID © 2006

27 th April to 25 th July 2009 – Promotion Code: EUP 2 -336 Managed Switches SFE 2000 SFE 2010 SFE 2000 P SFE 2010 P SGE 2000 SGE 2010 Smart Switches SLM 2024 SLM 2048 Unmanaged Switches SR 2024 SPA 962 IP Phones SPA 922 Cisco Blocker BLKR-SVB-50 U-3 Y IP Cameras Access Point WVC 210 WAP 2000 VPN Router Wireless VPN Router WRVS 4400 N RVS 4000 Terms and Conditions · Orders must be invoiced within the promotion period between 27 th April and 25 th July 2009. . · Promotion is available to Cisco Registered Partners, Select Partners and above. · Discount is valid for selected products only purchased through Cisco authorized Distributors. Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 36

Small Business NFR - Terms and conditions § Same SKUs for non-standard deal will also be available for NFR § Partners MUST be Registered Cisco partners and above § Reseller name on the DART is a must Max Discount (off Max Quantity per Theater Rate (for both SB WPL) per reseller technology per SKU per deal (in Basic and Pro) per year reseller per year DART) EM 50% $20 K 5 1 Small Business NPR - Approval flow EM Presentation_ID SBMM submits NFR deal to Marc Wallenbereg © 2006 Cisco Systems, Inc. All rights reserved. Marc Wallenbereg enters deal for approval in DART Cisco Confidential Approval by David Morse 37

Claiming Process on Small Business Transactions • There will be ONE DART category for discounts. • For all Small Business there will be no discount via traditional Cisco methods. • If you have a large opportunity ($20 k+) you will have to go your DAM/SBMM/CAM to raise a transactional DART. − Only Small Business DART tool is to be used − NO OTHER CLAIMS WILL BE PAID UNLESS IT HAS A VALID SMALL BUSINESS DART REFERENCE. • Ideal Situation : Small Business Accelerator Scenario − Fast Track type discount for limited time period Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 38