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SM Smart Grid Value Proposition October 4, 2010 Lynda Ziegler EDISON INTERNATIONAL® SM Smart Grid Value Proposition October 4, 2010 Lynda Ziegler EDISON INTERNATIONAL®

SM SCE Smart Grid Vision SCE’s vision of a smart grid is to develop SM SCE Smart Grid Vision SCE’s vision of a smart grid is to develop and deploy a more reliable, secure, economic, efficient, safe and environmentally-friendly electric system covering all facets of electricity from production through transmission, distribution, and its smart use in homes, businesses and vehicles. 2 EDISON INTERNATIONAL®

SM Engaging Customers in the Supply Chain By 2020, there may be as many SM Engaging Customers in the Supply Chain By 2020, there may be as many as 10 million intelligent devices 1 in SCE’s service area linked to the grid providing sensing information and automatically responding to prices/event signals Zero Net Energy Home 1. Includes smart meters, energy smart appliances and customer devices, electric vehicles, DR, inverters and storage technologies 3 EDISON INTERNATIONAL®

SM Smart Grid Efficiencies will help the Power Industry Improve its Capacity Utilization 93% SM Smart Grid Efficiencies will help the Power Industry Improve its Capacity Utilization 93% 89% 84% Capacity utilization (1997 -2006 average) 77% 72% 67% 44% Power Hotels Airlines Chemicals No/limited product storage Product storage 4 Pulp & Paper Iron & Steel Refining Source: Reliant Energy EDISON INTERNATIONAL®

SM Smart Grid Value will be Enhanced by Understanding Customers’ Needs, which is Key SM Smart Grid Value will be Enhanced by Understanding Customers’ Needs, which is Key to Engaging Our Customers • Engagement – Cannot be a “third job” – Means understanding rates and the link between what is used and what is paid • Demographics, attitudes and communication styles drive preferences • The “green wave” matters • Our experience is the “one size fits all” approach does not work Our challenge: offer relevant choices, make them easy, worthwhile, and fitted to diverse customer goals 5 EDISON INTERNATIONAL®

SM The New Customer Journey 6 EDISON INTERNATIONAL® SM The New Customer Journey 6 EDISON INTERNATIONAL®

SM SCE Engagement Strategy: Integrate Rates & Programs • Edison Smart. Connect™ is the SM SCE Engagement Strategy: Integrate Rates & Programs • Edison Smart. Connect™ is the gateway to enhanced customer engagement • Engagement is shaped through plans for distinctive customer types, which integrate – Energy Management Rates & Programs – Energy Information Tools – Emerging Services • HAN • PEV 7 EDISON INTERNATIONAL®

SM Example of the Smart Grid Value Proposition: Rate and Technology Combinations Yield Reliability SM Example of the Smart Grid Value Proposition: Rate and Technology Combinations Yield Reliability Benefits Residential Critical Peak Pricing Impacts By Rate Treatment Average Critical Peak Day – Year 1 47. 4% Peak Load Reduction 50% 40% 34. 5% 30% Critical Peak Variable With Automated Controls 20% 12. 5% 10% Hottest Critical Peak Day 4. 1% Critical Peak Variable With Automated Controls Critical Peak Fixed 0% Time of Use TOU CPP-F CPP-V Source: Statewide Pricing Pilot Summer 2003 Impact Analysis, Charles Rivers Associates, August 9, 2004, Table 1 -3, 1 -4, . 8 EDISON INTERNATIONAL®

SM Critical Peak Pricing Events: Comparison of Legacy vs. Default MW • • • SM Critical Peak Pricing Events: Comparison of Legacy vs. Default MW • • • In 2009 SCE had an average enrolled CPP population of 480 service accounts (80% industrial and 20% commercial) On October 2009, SCE defaulted 5, 500 accounts > 200 k. W to CPP SCE’s current CPP population consists of 50% commercial, 30% industrial and 20% government & institutional accounts As of September 2010, SCE has retained 59% of defaulted accounts A benefit of being on CPP is bill protection during the first year on the program Load reductions shown are net of load increases CPP events were 6 hours long in 2009, whereas in 2010, CPP events are 4 hours long 9 EDISON INTERNATIONAL®

SM Web Presentment Hourly Usage Data Daily Usage & Cost Data 10 EDISON INTERNATIONAL® SM Web Presentment Hourly Usage Data Daily Usage & Cost Data 10 EDISON INTERNATIONAL®

SM Budget Assistant Web Stage 1 Web Stage 2 Single Spending Goal Seasonal Spending SM Budget Assistant Web Stage 1 Web Stage 2 Single Spending Goal Seasonal Spending Goals 11 EDISON INTERNATIONAL®

SM HAN Readiness Device Marketing Device Acquisition • Customer may receive solicitation materials from SM HAN Readiness Device Marketing Device Acquisition • Customer may receive solicitation materials from SCE. • SCE may distribute devices directly - and • Customer may purchase devices directly from retailer or website. • Customer may learn about devices from retailers or web sites. PCT Installation if applicable • Customer performs self installation - or • Installation Contractor may install devices Device Usage • Customer calls SCE regarding how to use device Troubleshooting • Tiered support model involving SCE resources • In some cases, customers will be referred to device manufacturer or • Customer calls SCE third party service regarding information provider displayed on device - and - 12 Device Registration & Program enrollment • SCE provides device registration, pairing and program enrollment services Un-Enrollment and De-Commissioning • Customer calls for un-enrollment or decommissioning support - or • Customer leverages self service options to de-commission devices (SCE. com, IVR). EDISON INTERNATIONAL®

SM New Wave of Plug-in Electric Vehicles Cumulative Plug-in Vehicles in SCE Service Area SM New Wave of Plug-in Electric Vehicles Cumulative Plug-in Vehicles in SCE Service Area (in thousands) Over next three years, 10 – 14 models being introduced by major automakers and 5 – 8 models by start-ups Southern California will be an early target market Residential consumers will want a streamlined installation process Businesses will want workplace and public-access chargeports Governments will want chargeports for their fleets, employees, and citizens Note: Chart includes both plug-in hybrid and battery electric vehicles. 13 EDISON INTERNATIONAL®

SM SCE’s Smart Grid Vision A cleaner, more diverse generation supply flowing through a SM SCE’s Smart Grid Vision A cleaner, more diverse generation supply flowing through a smarter and more reliable electricity grid to serve customers who are using electricity more wisely, and in more ways, than ever before. © Copyright 2008, Southern California Edison 14 EDISON INTERNATIONAL®

SM The Smart Grid / Customer Journey will be 20 + Years in the SM The Smart Grid / Customer Journey will be 20 + Years in the Making • SCE’s Smart Grid development strategy is the pursuit of technologies that provide significant customer value that exceeds the cost of implementation • Edison Smart. Connect™ is a foundational technology that provides a platform that can be utilized to leverage future customer technology • Changes in customer behavior are critical to Smart Grid success • Cultural change is dependant upon: – Public Policy – Infrastructure – People “Meters don’t save energy, people do. ” 15 EDISON INTERNATIONAL®