Slug-Out Knock-out Driver Table of Contents

Slug-Out Knock-out Driver Table of Contents • • Product introduction Target users Selling against the competition Pricing and shipping information Sales support materials Promotions Demo instructions © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties.

Slug-Out Knock-out Driver How We Win Versatile. Durable. Powerful. Don’t just buy another power tool! Enhance the one you have! © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties.

Slug-Out Knock-out Driver KOMD 1 Driver Only KOM 520 A ½”-2” © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties. KOM 540 A ½”-4”

Slug-Out Knock-out Driver Target Users and Applications Target Users Applications • Punching holes in electrical boxes in new and existing construction MRO • • Punching holes in electrical boxes in existing construction Punching hole in machine control panels on assembly lines Punching holes in metal and stainless steel cabinets Punching holes in stainless steel sinks Manufacturing • • Punching holes in machine control panels Punching holes for general assembly of heavy gauge steel items Remodelers • • Punching holes in existing electrical boxes for new runs Punching holes in metal cabinets or appliances for retrofits • All of the above could pertain to general contractors Electricians General Contractors © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties.

Slug-Out Knock-out Driver How We Win Slug-Out Mechanical Knockout Driver Features and Benefits: § Versatility: Works with any standard knockout set and draw stud § Industry Leading Durability: Delivers superior life in the toughest applications § Ease of Use: Dual drive allows you to drive from either side § Serviceability: Field replaceable draw stud Versatility Durability Ease of Use © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties. Launch: March 1 st 2012 Serviceability

Slug-Out Knock-out Driver How We Win Selling Against the Competition © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties.

Slug-Out Knock-out Driver How We Win Against Maxis Versatility Maxis: Single drive GB: Dual drive Serviceability Maxis: Special draw stud maxis only Bent has to send unit in for repair GB: Universal draw stud Easily replaced standard size (With dual Drives the user can get into tight spots easily) Ease of use Maxis: Single drive GB: Dual drive Durability Maxis: Male hex drive easy to wear and has to be replace at service station (Easy to attach and drive also GB works with Impact Drivers Maxis does not) © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties. GB: Internal 3/8” square drive with easy to replace adapter

Slug-Out Knock-out Driver How We Win Against Greenlee Ease of Use Cost Greenlee Gator: Over $1000 GB KOMD 1: $749 Greenlee: Has to use a spacer in most applications and has trouble on larger holes GB: Does what you need it to! Why pay more and have to be locked in to a battery you don’t want? Saves $$$ Serviceability Greenlee: Can not use continuously GB: Does what you need it to! (From Greenlee’s Operator’s Manual) No Added Value Greenlee: Only offers 2 kits GB: Offers 3 kits KOMD 1 Driver Only KOM 520 A ½”-2” Knockouts w/ Driver KOM 540 A ½”- 4” Knockouts w/ Driver © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties.

Slug-Out Knock-out Driver How We Win Against Rector seal Versatility Serviceability Rector Seal: Single drive GB: Dual drive Rector Seal: Special draw stud GB: Universal draw stud With dual Drives the user can get into tight spots easily Durability Rector Seal: Low quality/cost parts weaken life. GB: High quality long life parts hardened steel Ease of Use Rector Seal: Male hex drive easy to wear and has to be replace at service station GB: Internal 3/8” square drive with easy to replace adapter © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties.

Slug-Out Knock-out Driver How We Win Against Hydraulics Versatility Serviceability Hydraulics: Two people, unit size is larger Mechanical: One person, compact light weight Hydraulics: Seals and hoses wear Mechanical: No seals and field serviceable (one person to hold knockout and one person pumps) Ease of use- Cost: Hydraulics: Two people Mechanical: One person Hydraulics: Labor and set up time of two people Mechanical: One person minimal set up time © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties.

Slug-Out Knock-out Driver Competitive Cross Reference © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties.

Slug-Out Knock-out Driver Contact Your Local Rep for Pricing © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties.

Slug-Out Knock-out Driver Sales Support Materials © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties.

Slug-Out Knock-out Driver Digital Media • Landing Page www. slug-out. com • Any distributor that will stock 5 of each kit in their inventory we will add a where to buy link on slugout. com • All POP and packaging will direct customers to slug-out. com Drive sales to distribution thru website © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties.

Slug-Out Driver Sales Material Sell Sheet Sales Brochure Contact Your local Rep to order © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties.

Slug-Out Knock-out Driver Videos Description How to use demo video Timed video Mechanical vs. Hydraulic Still shot DVD loop Audience Purpose • Reps • Education and Awareness • Distribution • End users • Reps • Show competitive advantage and • Distribution productivity of product • End users • Tool for the distributor tell the story at point of purchase • Reps • Tool for the distributor • Distribution • Tell the story at point of purchase • End users Videos will available to view and download at the following link by March 1 st: http: //www. youtube. com/user/GBGardner. Bender Customers can also view the videos from www. slug-out. com © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties.

Slug-Out Knock-out Driver Sales pull thru Email Campaign: 4 emails sent over February/March to all ABC and NECA Members. Second Email Campaign: Sent in June Target Newsletters: Evergreen ECM A Call to action! Direct to end users © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties.

Slug-Out Driver Merchandiser • Merchandiser will be available June 1 st © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties.

Slug-Out Driver Promotions Contact Your Local Rep for Promotions © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties.

Slug-Out Driver Product Demos Step 1: Screw draw stud into driver Step 4: Slide Die onto Draw stud and place into pilot hole Step 2: Tighten down step bit into chuck and drill pilot hole. Step 3: Remove step bit and tighten 3//8” square drive adapter into chuck of drill Step 5: Screw on punch to draw stud. Step 6: Grip driver firmly and pull trigger on drill until punch bottoms out on die © Milwaukee Electric Tool Corp. , 2010. Confidential Material. We reserve all rights in the event of intellectual property rights. We reserve all rights of disposal such as copying or passing on to third parties.